peter’s new sports radio imaging demo

SportsRadio Peter K. O'Connell Sports Radio ImagingWHY DID I PRODUCE my new sport radio imaging demo? Well first off, mine needed updating, so there’s that.

But with the traveling I have done recently, listening to so much radio I was reminded how important the sport radio format has become to listeners like me…and you.

LISTEN TO PETER K. O’CONNELL’S SPORTS RADIO IMAGING DEMO:

There are few radio formats where radio imaging is so important. While many cities are fortunate enough to have national AND local sports radio programs in their markets, my travels tell me many more sports radio stations fill up programs only with national programs – with no local, daily sports radio hosts.

So the audio branding that sports radio imaging provides becomes vital to these radio stations because the radio imaging is the ONLY way outside of the radio station web site that listeners know who what they are listening to…the radio imaging IS the brand.

The audio brand needs to sound like knowledgeable but likeable sports-nut driven to bring all the sports news and action to listeners. As an experienced radio imaging voice talent, I am glad to provide that service to sports radio stations. Please listen to the demo and…if you’re hiring, give me a call and let’s talk.

of background singers…and voice actors – same church, different pew

20 Feet From StardomAs you well know – if you know me at all – I am notorious late to seeing, listening or experiencing quality movies or music or events. I’m just busy and I have other priorities.

My feeling is I will see it or hear it or experience it when I am supposed to. I believe I have that kind of fate or guidance…spiritual or instinctive guidance, helping me through life and I appreciate it very much.

So when I tell you that in December of 2019 I have only now seen to 2015 Academy Award winning documentary 20 Feet From Stardom, you won’t be surprised.

Neither will I be surprised that you probably haven’t seen it either, because it’s a documentary and they don’t get the promo that blockbusters do.

Voice actors need to see this movie.

The brief synopsis is that this movie studies (quite movingly) the history and impact that background singers have made on popular music. You hear from rock stars you know (who’s respect for background singers is immeasurable) and from people you might not know but whom you have heard and sang along with.

As you witness the movie unfold, you will be amazed.

But the movie also studies why amazing singers prefer to stay in the back ground…or try to step forward without always resounding success.

Sound much like voiceover to you?

I think it sounds EXACTLY like the voiceover industry and if you are a voice talent, checkout Netflix or another streaming service and revel in 90 minutes of culture, talent, history and…personal reflection.

I hope this helps.

New O’Connell TV Affiliate SHOW Promo Demo

Peter K. O'Connell Television Affiliate Show Demo

Affiliate promo voiceover work is one of the best parts of this business for a voice actor…it’s always new, the evolution of it is fascinating if you ever study it (even over just the past few decades), new shows, new news teams…the change keeps it interesting, I think.

Match that constant change with some really smart Creative Services Directors, who always come up with new promotional ideas for shows and events, and the voiceover work doesn’t feel so much like work.

My new television affiliate show promo voiceover demo includes not just my voiceover work (which I think is pretty good) but it also includes some of those great promo concepts that I mentioned, including shows like Ellen and Family Feud. The concepts and my reads are show-friendly, advertiser-friendly and overall…very brand-friendly for the stations.

The television affiliate news demo that I recently produced has a different feel – still promotional, but news is often times more serious than entertainment programming and so news promos need to have a more serious edge.

Both types of promo are right within my wheelhouse. If you’re a CSD looking for a new show or news promo voice for your television station (no matter the market), listen to the demo BELOW, please get in touch with me and let’s talk. Thanks.

LISTEN TO THE NEW PETER K. O’CONNELL TELEVISION AFFILIATE SHOW PROMO DEMO:

PBS updates their network logo

PBS logo Old vs New 2019There are a few brands that get a lot of attention when they change their logo.

The first one that comes to my mind is Pepsi. You may have other examples.

Some people think that when companies change a logo, it’s meaningless. We marketers call those people soulless. There’s nothing we can do to help them….or their pocket protectors. 😉

When the big TV networks’ logos change, it’s still a big deal. While the big 5 networks (ABC, CBS, Fox, NBC and PBS) themselves seem to be losing the cultural influence they once had, due to the preponderance of programming choices from streaming sources…broadcast TV networks still get a ton of viewers.

So PBS (the Public Broadcasting Service) changing its logo this week on the eve of its 50th anniversary is worth noting from a branding and marketing perspective. PBS’s programming remains unique in many areas because it offers so much content not found on commercial or cable services. It is also a vital brand to over 300 PBS affiliates around the country.

So let’s take a look at what PBS did.

PBS Logo 2019Right off the bat, the new PBS logo is blue. But not just ANY blue. That’s PBS Blue. Corporations, like PBS, love to stroke their corporate egos by creating a unique color and making up words about what that blue signifies.

You know what PBS Blue signifies? BLUE! Sheeesh! Next item.

For perspective purposes, I should let you know that the circles (aka “the shield”) on the old and new logos are pretty much the same size. That might give you some clues to the changes.

Within the circle (or shield) the heads in the new blue logo are bigger…not a bad move in the digital age. And while it may look like PBS didn’t really change the heads on the shield that much…they actually did.

The “neck” is shorter in the new logo, the noses are slightly less pointed and (in a part I find hysterical, given the brand) the noses are slightly raised.

Also bigger (quite obviously) is the PBS wordmark. I think bigger is better for this logo. It’s designed in a sans-serif font that was (here we go again) custom designed for PBS and is know as PBS Sans typeface.

If you’re thinking it looks very similar to about 3 or 4 fonts from your Microsoft Word font catalogue, you’ll get no argument from me. Those are your tax dollars at work, folks.

The final word? It’s a nice redesign and better than the old logo (although I thought the PBS logo of 1984 was pretty classic – see the video link below). I think if I was custom designing a font, I could have crafted something more visually interesting then what they ended up with…but they didn’t ask me now, did they? 🙂

WATCH THIS if you want to see a cool video on the history of the PBS logo.

 

MEDIA RELEASE – O’Connell-Produced Radio Promo Wins National Award

Peter K. O'Connell EWTN 350

Voiceover Talent Peter K. O’Connell accepts the EWTN Global Catholic Radio Network’s Crystal Microphone Award for the Best Top of the Hour ID on behalf of Catholic 540-AM • Divine Mercy Radio, Raleigh, NC

RALEIGH, NC – November 1, 2019 – – An affiliate radio promo that was written, produced and voiced by male voiceover talent Peter K. O’Connell was recently recognized with one of only three national radio production awards presented by the EWTN Global Catholic Radio Network.

Nominated by the network from submitted affiliate radio productions and voted on by the network’s affiliates, O’Connell’s production won the Crystal Microphone for Best Top of The Hour ID. The project was produced for WETC-AM, known on-air as Catholic 540-AM • Divine Mercy Radio in Raleigh, North Carolina. The station went on the air in February, 2019.

The award was presented during the 20th Annual EWTN Catholic Radio Conference in Birmingham, AL. EWTN Catholic Radio has over 375 U.S. radio affiliates.

PLAY THE AWARD WINNING RADIO PROMO:

 

About EWTN Catholic Radio

EWTN Catholic Radio will always be a source of truth that allows Catholics to grow in their faith and recognize the true mission of the Catholic Church. From its humble beginnings, EWTN Catholic Radio continues to evangelize to listeners worldwide in concert with the Magisterium of the Catholic Church. EWTN Catholic Radio is broadcast over 500 domestic and international radio affiliates as well as via shortwave and satellite.

About Peter K. O’Connell

From Fortune 500 companies to companies that think $500 is a fortune, multi-award winning male voiceover talent Peter K. O’Connell has shared his voiceover and audio production skills with a wide variety of companies, world-wide. In addition to this EWTN honor, some of Peter’s broadcast promo clients have also included PBS, Fox Sports North, Starz Cable, WINK-TV, WKEF-TV and WLOF-FM.

O’Connell owns audio’connell Voiceover Talent, a division of O’Connell Communications, LLC.  He can be reached via audioconnell.com or peterkoconnell.com.

– 30 –

NOTES FOR EDITORS

CONTACT:

Peter K. O’Connell

Your Friendly, Neighborhood Voiceover Talent

audio’connell Voiceover Talent

P.O. Box 5493 | Raleigh, NC 27512-5493

PH. +01 716-572-1800

EM. peter@audioconnell.com

W. audioconnell.com

COMPANY MEDIA CENTER

http://www.audioconnell.com/media

PETER K. O’CONNELL VO CREDITS

VO Credits Link

COMPANY NAME SPELLING

Use lower case letters- audio’connell or audio’connell Voiceover Talent

COMPANY NAME PRONUNCIATIONau·di-o’·con·nell (awe-de-oh-kah-nel)

good work(s) do NOT go unnoticed

Catholic540AM StAnn Oct2019 Peter K. O'Connell

Catholic 540-AM Divine Mercy Radio broadcasting live from St. Ann Catholic Church in Clayton, NC in October 2019 (l-r) Pastor of St. Ann’s Fr. Peter Grace; Catholic 540-AM Volunteer Director of Programming & Production Peter K. O’Connell and Divine Mercy Radio Chief Engineer Keith Flanary

We each have talents to share.

Hopefully, when our talents are good enough, people pay us and we make a living. I’ve been fortunate in that vein with my voiceover work since about 1982.

Maybe you believe, as I do, that when you have good fortune in life that many do not (making money, having a job etc.), we should try to give back to our communities in whatever ways we think can have the most positive impact.

I’m not taking just about our financial contributions…although those are great!

This kind of contribution is about that kind of community work where we are doing the work…whatever that means for each of us…based on the charity or organization we each support.

Wherever we exercise our extra efforts, our good works do not go unnoticed.

Buffalo Niagara Sales and Marketing Executives Past Presidents 2013

Founded in 1942, the highly respected Buffalo Niagara Sales and Marketing Executives gathered their active Past Presidents for this 2013 photo. 

Maybe similar to your experience, my community work started after college, as a member or sometimes chairman of a volunteer board. My community work has supported professional, civic, educational and Catholic groups who requested my help. Looking back from today to about 1987, there have been a lot of groups.

Quality not quantity is the main thing, though, and my work helped each of those groups in some way; I certainly felt good doing the work. Yet I admit, as I got older and had a family, I cut back on my charity activities…the two main reasons being time and I was just tired, complete with a kind of “been there, done that” attitude. Decades can to that to a person.

In 2016, when I moved to Raleigh, North Carolina (having lived in Buffalo, NY since birth), I realized that I needed to start over in a number of ways, including my community work.

Catholic 540 AM Divine Mercy Radio On-Air Pledge Drive Spring 2019

Live on the air during the Catholic 540-AM Divine Mercy Radio Pledge Drive in Spring 2019. (l-r) Divine Mercy Radio’s Volunteer Director of Programming & Production and Pledge Drive Host Peter K. O’Connell with co-host John Dornan, Director of Communications for the Diocese of Raleigh

Having done some volunteer voiceover work for a Catholic radio station in Buffalo, I decided to see if Raleigh had a Catholic radio station. I found Divine Mercy Radio. This was 2016 and Divine Mercy Radio was broadcasting on just a pair of low-powered FM’s at the time (WSHP and WFNE). They were broadcasting programming from two national radio networks: EWTN Global Catholic Radio and Ave Maria Radio. But my new Raleigh Catholic radio friends were on a mission to grow and I was up for the ride.

They needed voiceover and radio help…no one at the station had professional radio experience. But they had heart and a can-do, no-quit spirit. I began overseeing the on-air production work for the two stations. In February of this year, when the secured the AM-540 frequency they asked if I would also volunteer to oversee this 10,000 watt radio station’s programming too. WETC-AM became Catholic 540-AM • Divine Mercy Radio and our team was off to the races!

This radio station is 100% listener supported (by its own choice). Our friends at the Diocese of Raleigh have kindly endorsed us since we started but they do not fund us. We are an independent radio apostolate.

Catholic 540-AM Divine Mercy Radio Raleigh North Carolina

Divine Mercy Radio Chief Engineer Keith Flanary, Board Chair Betty Rogosich and Volunteer Director of Programming & Production Peter K. O’Connell during the Spring 2019 On-Air Pledge Drive

With a very dedicated group of my fellow volunteers (nobody is getting paid) the station has achieved a great deal in only 8 months. This includes successful live on-air pledge drives, on-site remotes at parishes and community events (I got to host both the drives and remotes, which is great fun) and many other events. All this with little more than duct tape and chewing gum (well, maybe a little more…but not much more).

Volunteering at the station selfishly allows me to achieve two things: participate in the greatest parts of radio without the corporate drama that can sometimes accompany such a gig (sans drama, radio is still one of the best gigs ever) and also to use my particular talents to grow a really worthy volunteer enterprise.

And as I said, our good works don’t go unnoticed.

The radio station board (I’m just a volunteer, not a board member) asked that I represent Catholic 540-AM at the 20th Annual EWTN Catholic Radio Conference in Alabama. EWTN Radio has over 375 radio network affiliates, many more established and significantly larger than Divine Mercy Radio.

In addition to insightful education and the sharing of best practices among attendees during the national conference, the EWTN Radio Network also recognizes the best work among their radio affiliates for on-air production. There are only three categories, winners take all.

Peter K. O'Connell, Volunteer, Divine Mercy Radio

Volunteer Director of Programming & Production Peter K. O’Connell accepts the EWTN Global Catholic Radio Crystal Microphone Award for Best Affiliate Top of the Hour ID for Catholic 540-AM Divine Mercy Radio

Catholic 540-AM • Divine Mercy Radio took home the Crystal Microphone for Best Affiliate Top of The Hour ID.

Think about that for just a moment.

375 EWTN U.S. Radio affiliates (many long established with very talented radio pros), only 3 possible awards to win and Divine Mercy Radio in Raleigh/Durham takes home the hardware.

We have been on the air for only EIGHT MONTHS and we snagged a very prestigious national award from the largest religious media network in the world.

We don’t do all this volunteer radio work for for awards or accolades.

But this national recognition IS encouraging, as well as humbling, for all of us.

PLAY THE AWARD WINNING TOP OF THE HOUR ID.

 

EWTN Foundress Mother Mary Angelica was famous for saying, “Unless you are willing to do the ridiculous, God will not do the miraculous.” I don’t know if this award is miraculous but given what has been accomplished by our team just since this past February, it feels a bit ridiculous in the best possible and most complimentary way for EVERYONE involved.

WETC_logo_Catholic_540AM_DivineMercyRadioEach and every volunteer at Divine Mercy Radio won this award because without their work in so many areas, there can be no Top of The Hour ID and no award to win…because there would be no radio station.

WE ALL won.

OUR good works didn’t go unnoticed.

Neither will yours.