Look at that.
The NFL’s St. Louis Rams are being hauled back to Los Angeles. The 2,000 or so old Los Angeles Rams fans from the original are very excited.
The millions of other Los Angelinos couldn’t give a ram’s ass. The reason?
It’s GOT to be the logo.
I only noticed it tonight after the NFL draft started (probably like thousands of others). Really, Los Angeles? Really?!
Bad enough the team got stuck with a crappy name like the Rams (only one worse would be The Bills). But to get a second chance at life in LA, having been stuck with questionable team colors (once yellow and blue now pukish gold and dark blue) you would think some great LA designer would have at the new logo and give it LA style.
They are staying with the Rams name for heritage sake (again, WHAT heritage?!) and they took the old word mark and just slapped “Los Angeles” on it.
And who the heck is going to be scared of this Ram? Look at it! Oooo, I’m shaking.
This should be the logo of a Single A baseball team with a color-blind graphic designer, not an NFL franchise.
CFL maybe but not NFL.
Who wants to wear that stupid looking ram on a baseball cap or sweatshirt?
No the Rams will NOT be leading the NFL Merchandise sales in 2016.
They had a great branding opportunity and they blew it. New (kinda) city, new (kinda) team with a new (not really) logo.
If they win the Super Bowl, no one will care about the logo I guess. But nobody cares about the logo now either.