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MEDIA RELEASE – Production Completed on Wilcove’s No Way Home Audiobook

audio'connell Media Release

BUFFALO, New York, February 28, 2008 – – Having surpassed $900 million in sales, according to the Audio Publishers Association, the audience for audiobooks is growing rapidly and the genre will soon include a new title.

Production has been completed on author David S. Wilcove’s chronicle of the decline of the world’s great animal migrations entitled No Way Home, published by Island Press. Narrator for the audiobook was professional male voice talent Peter K. O’Connell, president of audio’connell Voice Over Talent.

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A professor of ecology and evolutionary biology at Princeton University, Wilcove’s book describes how the phenomenon of animal migration is disappearing around the world based on many reasons ranging from climate change to cell phone towers. In addition to revealing the threats to the migration of birds, butterflies, fish, whales and large mammals across the globe, the book also outlines why these animals migrate and how they know when and where to travel.

A professional voice over talent and audio producer for over 25 years, Peter O’Connell is president of audio’connell Voice Over Talent, a worldwide, English language-based voice talent company. He also operates International Voice Talents, featuring foreign language male and female voice actors.

Both organizations provide professional voice talent for commercials, animation, corporate narrations, documentaries, broadcast voice imaging, audio books, podcasts and messaging on-hold (MOH). Industries served by the two companies include advertising agencies, media and broadcast production companies as well as both large and small businesses around the world.
Mr. O’Connell also owns Voice Over Workshop, which provides professional voice over training to novice and experienced voice talent around the world.

The three businesses are all a part of O’Connell Companies.
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NOTES TO EDITORS

Company Media Releases ON LINE:
http://www.audioconnell.com/media

Company Name Pronunciation:
au·dio·o’·con·nell (awe-de-oh-oh-kah-nel) or au·di-o’·con·nell (awe-de-oh-kah-nel)

Company Name Spelling:
Use lower case letters- audio’connell or audio’connell Voice Over Talent

Company Web:
http://www.audioconnell.com

Company Blog:
http://www.voxmarketising.com

O’Connell Voice-Over Resume:
See resume here

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is your company’s brand being destroyed by social networking?

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Some thoughts for your day…

Can Kodak rise from the ashes because of a discussion on a bulletin board?

If you’re following someone on Twitter who advises that they really like a product, are you more likely to buy it?

Does a blog post now make a bigger impression than a full page ad in the New York Times?

Every business owner is a marketer and thereby a brand guardian and promoter. Whether you are an accountant, a day care owner, a sign maker or a voice over talent, you either own or manage a brand through which a product or service is delivered.

In the good old days (which were only a few years ago) a radio campaign, a direct mail campaign, a series of print ads or a spot run on TV could help you gain brand recognition (depending on your audience and marketing budget…this is all broad brush stroke stuff here folks, not enough time for minute detail).

But as you may have realized or read, the tools of social media (or the practice of social networking) have thrown into a marketer’s mix such microscopic audience groups that knowing what it could mean to your brand is a bit unnerving.

There is reason to believe, therefore, that social networks could be killing branding as we all know it and practice it. And that, I’m guessing, is something you can understand could directly impact how you market your business, no matter the size.

In the Harvard Business Review, there’s a very engaging article (at least it was to me) about the impact social networks are having on branding. I encourage you to read it and then daydream.

Think about how you might need to change your current marketing planning, your messaging or your presence in the world of social networking. But be proactive as well as reactive. The sound you hear on your business door is opportunity…and it’s knocking.

And while many of you may have trouble attending logistically, I encourage any who can to check out Mitch Joel’s upcoming full day seminars on Social Media Marketing presented by the Interactive Advertising Bureau of Canada.

happy belated birthday don pardo

An announcer at NBC since 1944 8), voice over master Don Pardo turned 90 years old over the weekend! And he’s still going strong.

I’d like to ask all my voice over peers and friends to offer your birthday wishes to Don in the comments section.

Then say a prayer that we can all be performing with such talent and energy when we turn 90!

Happy birthday Don! And special kudos to SNL for marking this great occassion.

absent with a wonderful excuse

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With the baby’s arrival this week, I will not be able to attend Podcamp Toronto at Ryerson University today and tomorrow (February 23 and 24).

audio’connell Voice Over Talent is a proud Podcamp Toronto sponsor.

But if you are within a couple or three hours of Toronto, I highly encourage you to attend this great learning and networking event for all things related to social media.

For all my friends up at Podcamp Toronto 2008 this weekend, we’ll be thinking of you during our “O’Connellcamp”.

it’s a boy!

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God bless Joseph and God bless all of us.

mirror, mirror on the web, who’s the highest ranking schleb?

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In what is arguably an exercise in either search engine optimization or humongous vanity, I very infrequently check the position of my name on Google.

Because my name is a key element of the branding of my voice over business, I think it’s a good idea to know where I stand.

I know that for many industry key words, like voice over talent, Google likes me just fine, ranking me in the first three pages (first page being best).

But where I would like to ensure I am also well known, my name, I’m doing pretty well as far as Google is concerned as well (at least as of this moment, these things do change).

Now the ultimate test of SEM prowess (read: enormous ego) is typing in the key words on the Google home page and not hitting the button “search” but rather “I’m feeling lucky” which leads the visitor directly to the domain of the top ranked site for those keywords.

For company branding, I’m right there with audio’connell, audio’connell Voice Over Talent and the like.

Like wise for Peter K. O’Connell, Peter O’Connell…number one. Well that’s good.

And while I’m not number one for “O’Connell” I am on the first page, which I’m cool with.

What this exercise did teach me though is that I am no Madonna.

If you Google the name “Peter” I am not on the first page or the fiftieth page or even the last page (which for Google I guess is one hundred). Peter Tork’s web page (he of “Monkees” fame) is listed but not me. Not once. So there, Herr Hubris, take that!

Peter Coyote is the first voice talent that comes up under “Peter” on Google and that’s not until page thirteen (the one hundred and twenty ninth most popular “Peter” on Google.) But he should be there…he’s one of my favorite voice talents, anyway….loved when he announced the Oscars a few year back.

So I guess I have my SEO, SEM and PR work cut out for me. And that’s OK, otherwise I’d get complacent and that is not a place I’d like to be ranked first.

Oh, by the way if you do Google the name “Peter” and you do scroll through all the pages to find me….we need to help find you a hobby 🙂

BUT, I do want to know where you ranked on Google in your name searches! Do tell!