Comments on: overheard regarding an olympic logo

By: voxmarketising - the audio'connell blog and podcast

voxmarketising - the audio'connell blog and podcast — Wed, 02 Dec 2009 16:16:19 +0000

[...] reports to the contrary, this is the new, official logo of the 2014 Winter Olympics in [...]

By: peter o'connell voiceover

peter o'connell voiceover — Fri, 27 Nov 2009 13:04:58 +0000

Hi Tess,

Thank you so much for your input.

I guess the real trend for Olympic cities is to create two brands – one for the bid and one for after they get the games.

This always seemed kind of silly to me because chances are if your logo was good enough to win the bid, its good enough to be slapped on billions of products sold and promoting the Games. But, I guess it just provides a new job opportunity for a graphic designer.

Thanks for visiting, come back any time!

Best always,
- Peter

By: TessTalks

TessTalks — Mon, 23 Nov 2009 20:39:55 +0000

I’m with you — I like their bid logo much, MUCH better. Of course the rings themselves represent the world – while the snowflake represents the winter/Russia aspect of the upcoming winter games – it has a great Olympic feel. In my humble opinion a good logo for the Olympics incorporates both the global aspect, but also the nature/heritage of the host country. Because Sochi is (showing my ignorance) not a city I’m familiar with – if it weren’t for the Olympic rings underneath it – it would just seem like some generic logo to me…for maybe a recycling company or something (I spent time trying to figure out what those things were). It’s not very “Olympic-y” but does have good movement to it. Interesting post!

Have a happy day!