The unfair thing about printed network logos, like the versions above showing how the Comedy Central logo is expected to change on January 1, 2011, is that motion graphics can give you lots of visually interesting choices that a flat logo can’t.
But in my opinion (and really, isn’t that the only one that matters a logo needs to hold its own when it is flat, on paper because that will be one of its uses.
This new logo for Comedy Central falls flat alright, it’s bad. It’s one of those logos that make you look at it and say “somebody got paid for that?!” and then ask “I wonder how much somebody got paid to design that?!” In either case, it is not a complimentary question.
Upside down C’s, an inverted word? Really?
Maybe this a joke…a really great joke. That’s GOT to be the reason because this can’t be a real logo for a national cable channel.
Go ahead, tell me how wrong I am in my assessment of this design. Where’s the mirth? Where’s the vibrancy? What about this logo is visually arresting or interesting? Help me here.