In the world of airline logos, there have only been a few really special designs.
One was from the defunct Pan Am, which you may have seen in the short lived TV series in 2012.
The other has been a logo that has been one of the cleanest, simplest and most recognizable logos in aviation, American Airlines. The logo, with its red and blue Helvetica font and modern eagle has been around since 1968 and even today was a timeless beauty of a logo.
Less lucky has been the airline itself, which is in the midst of a return from bankruptcy while at the same time facing a merger with U.S. Airways. The airline’s future is brighter than it was, but still not clear.
Nonetheless, coming out of bankruptcy IS a big deal, adding lots of modern amenities to your planes is also a big deal. So you might as well change the logo while you’re at…and the plane design.
So they did.
In branding circles, this kind of change is a BIG freakin’ deal. Huge!
My take? Look, I loved the old logo because it never looked dated to me…but I understand after 40+ years and a few court filings, the old AA needed a fresh look. This is a good one.
What’s really cool is the video that not only introduces the logo but the new plane design as well, I really like the look of the tail.
This change could NOT have been easy but I think the final version (without having seen it in person) looks pretty sharp. Take a look.