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not boasting about my faffcamp joy

I missed the very first FaffCon.

My magnificent third child was coming into the world and Mrs. audio’connell somehow felt it was more important that I not spend a weekend in Portland, OR lest my dear boy make an early entrance while I was three time zones away. My suggestion that she just hold her legs together during the trip was not accepted with grace. Need I reiterate, it was only a suggestion?!

Oh, that was also the time I found out I’m a bleeder.

So I remember that whole weekend thinking ‘I wonder what they’re doing now at FaffCon? I wonder who’s speaking? I wonder what they’re talking about?’ I was bummed even though I didn’t yet have (or fully understand) the FaffCon experience.

I made a promise to myself I would make it to the next FaffCon. After attending FaffCon 2 in Atlanta, I promised (save for something of immense importance) I would not miss another Faff-event.

As I sit here going through notes and business cards and memories, I am thinking of some of the posts of those who couldn’t go…who wanted to go but for all the right reasons (whatever they were) didn’t go. And as I began to type of my profound joy from everything and everyone at the FaffCamp event, I stopped. I really did.

I am profoundly grateful not only to everyone I spent time with, learned from and especially worked with on FaffCamp…but those feelings and opinions extend to each and everyone of the past FaffCon attendees as well. I wanted EACH of them to be at FaffCamp for their own professional and personal development but also for my own selfish reasons of wanting to be around and learn from greatness.

Yet, remembering my feelings about missing the 1st FaffCon, I don’t want to boast about the many things I took away from the event lest it make my fellow Faffers who attended in spirit feel badly, feel jealous or feel sad. That is NOT the spirit of FaffCon.

Each of you in abstentia need to know, as a matter of record, you were missed. That is not stuff and nonsense…I speak sincerely and from the heart.

Though nor do I (by way of this post) want to take away the euphoria of the other FaffCampians who ARE posting their joy and pictures and thanks….they can and they should because it’s all for the right reasons. They want to share their joy and I am enjoying it.

There are over 100 people to thank and I tried to tell them all yesterday (especially the sponsors). If we spoke, if I shook your hand, if you watched me present —if you shared any of your time with me at the event, thank you.

I thank our foundress Amy, my brother from another mother Dan, the ever- supportive and lead improviser Natalie and our dearest angel Lauren for leading this event to its very successful liftoff, execution and completion. “Tireless dedication” is an over used phrase in most descriptions…except this one.

And so I’ll end it there. If I name anyone else, I’ll stupidly forget someone unforgettable.

Call me if you want to hear my FaffCamp experience one-on one…I’ll gladly share my phenomenal experience.

Because, really, for those of you who understand a Faff-event, no description is really necessary and for those who haven’t, no description will suffice.

I hope…I mean really hope, I see you all in San Antonio. Thanks for being my friends.

the new business cards

I’m not sure if it’s true for every FaffCamper or FaffConite but for me, when I see a Faff-event coming up in my calendar, it becomes a goal…a kind of joyous finish line for some of my marketing plans (you know, a marketing plan…it’s that written document that you need to…oh never mind).

As you know from past blog posts, I had a plan to redesign my business cards. I’d decided that FaffCamp would be the perfect deadline to have these cards ready…not really for the Campers, many of whom I’ve known forever, but for the Monday AFTER FaffCamp, so I’d be ready with the renewed marketing vigor that FaffCamp will imbue within me. The response of the recipients of these cards will be the true test of their efficacy…but I gots me a plan for that!

Branding-wise, I wanted to put a greater emphasis on the “Friendly, Neighborhood Voice-Over Talent” positioning that I created. audio’connell Voice Over Talent is still very much around but this freshening of my personal brand felt accurate from a variety of marketing perspectives; among peers and clients, the branding is getting positive reviews.

So I toyed around with some graphical ideas for the positioning and hit upon a look that I believed conveyed the feel of what I was trying to communicate while still staying true to the family branding equity that audio’connell has established for all these years. I’d focus more on audio’connell’s secondary logo mark (the “a.o.” as I call it) versus the full microphone logo to tie in with the positioning statement and new word mark.

Now in the world of business cards, I have a reputation to uphold (can you see how puffed out my chest is getting –no, it’s not some kind of allergic reaction)…after all, I get calls from clients and friends asking me for help with THEIR business card designs, so mine had better be pretty unique.

I liked the word mark design because it was minimalist (unlike my personality) but on a business card, that same quality that I prefer might just kinda sit there. While wondering (like, for months) what I was going to do to make this card stand out, I got my answer while recording at a studio in Toronto.

I committed a robbery in broad daylight AND in another country, no less.

Right there in the studio’s card holder on the reception desk: thick, heavy plastic card stock for a business card. Full color, two sided. Oh yeah.

The message via these cards to the creative community that I serve (agencies, production houses) is subtle, tactile and memorable. And it tells my story.

We talk about look and feel when we talk about design – I think (and maybe egotistically) these cards have a creative, professional and friendly look to them but their feel is substantial, durable and dependable. It’s a lot to ask from a card – but I believe it gets my branding and personal message across well.

Communication though is NOT in the transmission, it’s in the reception. You are welcome to give you pro or con opinion here on the new cards…but just know that I’ve got a lot of these new cards so if you hate them, you’re going to have to hate them for a while. ☺