Full disclosure: there is a benefit to being old and stupid.
This evening when I was plowing through browser tabs, I had my Twitter screen up and in one of the small boxes on the screen filled with some suggestions of who I might want to connect with I saw a kind of artistic icon. I didn’t look at the name, I was just drawn to the icon, I wanted to see what it was.
Turns out it was the Twitter page for a voice talent named Laurel Thomas. The name struck me as familiar but I didn’t think too much of it originally because I focused, I wanted to get a better look at that icon.
Going to the web site, I loved not only the icon (which drew my eye initially) but the site itself which was laid out in a simple, tasteful design but most importantly was EXTREMELY easy to navigate. Thinking from a producer’s perspective who might happen upon this site, I thought wow, this would definitely allow a producer to get demos and information about this talent really easily. This is web site design at it’s best. Hopefully there is a great SEO plan associated with this as well but it’s worth pointing out social media (in this case, Twitter) did it’s job and it guided me to where I assume Laurel would like her Twitter followers to land at some point.
Then I thought…how cool. This would be the first “My Favorite Voice-Over Websites!” website reviewed of someone I hadn’t met…except, this is where the old and stupid part comes in.
Laurel’s a Faffer. I knew something about the name was familar, the voice rang a bell and then when I googled the image, not only did her pics come up but so did MY blog logo as Laurel had commented on a past post. Oy!
I risk embarrassing myself here (well, there’s no ‘risk’ actually as I just DID embarrass myself) for the simple fact that not only is it a funny story to tell on myself but it highlights that producers can get scatter brained too….in spite of all your phone calls, direct mails and fancy business cards, they forget. It’s not at all personal…it’s information overload and we ALL suffer from it.
So your branding and web site better be ready to catch a producer’s attention – like Laurel’s does.