To my shame, I’ve not talked about logos in a while. Most of you don’t share my enthusiasm for logos and you may have noticed over the years how I don’t care that you don’t care about logos like I do. You like scrapbooking and I could care less about that stuff. In this relationship, we respect our differences.
So logos- Yahoo is changing theirs as they try and reinvent themselves. Operationally, with a new CEO and new acquisitions, the word on the street seems positive. So the option of creating a new logo is not surprising.
What is kinda cool about this is how they are going to create a buzz about the change by throwing up a new logo on their site for the next 30 days. I’m going to guess that they’ve looked at probably 5x times that many logo designs since they began the process and these are the top 30. What a great example of how to use the internet successfully. This concept works for me on sooo many levels. Good marketing!
In September, Yahoo will announce their winning choice.