You are…to every man, woman and child that I know earning a living in the voice-over profession…all talented people of good heart.
If you’re not, well, you fooled me.
But with this sincere compliment offered, I pose this stinging, serious and direct critique that you are free to ignore:
Your Christmas and holiday messages to your clients and peers are NOT the time to wish us well AND let us know your holiday schedules and availabilities. When you do this cringe-worthy act, you unwittingly come off as insincere and desperate as well as seemingly ignorant about what this holiday season is all about for most of the world.
HINT: This holiday season is NOT about you getting more voice-over jobs.
In this one message to your clients at a time of year steeped in a variety of religious traditions for people of numerous faiths that most all people still hold sacred – be real.
Offer your wish, your hopes or just a simple message of good will. Then stop.
It’s not a marketing opportunity. It’s not a scheduling opportunity. If clients need you, they will find you and you will work.
A competitor won’t tell you about your very awkward yet not career-ending mistake.
But a friend will.