Some months ago I requested that my free profile be taken down from Voices.com. I waffled on this idea for many reasons but came to the conclusion that the Voices.com business model and brand was harmful to my brand.
Last night, while doing some Googling, what do I come across but my Voices.com profile. Yikes! So I sent an email to customer service to request it be taken down. Again.
This morning comes confirmation that they’d be doing just that but also asking for feedback on why I was leaving. Now if there is one thing that Voices.com has become infamous for, it’s asking for feedback. They IGNORE the feedback but they always ask for it.
At first, I thought about just ignoring it because I know Voices.com (home of the very profitable – for Voices.com – and ethically questionable for voice talent SurePay program) will dismiss it like a gnat. The company didn’t seem to be this way when it started out but things evolve. They are not evil people but they interpret professional business practices and models differently than I do.
So after thinking about it, I thought, OK Voices.com, I will articulate my problems with your business, you will disagree with them and nothing will change.
I’ll let you grade me on whether I clarified my points well enough.
You asked for feedback and I’ll provide it but I can assure you it will likely be quickly dismissed by your ownership.
Issue #1 would be customer service since I already requested my Voices.com free profile be taken down months ago.
Issue #2 – the P2P model, as it has evolved primarily through Voice 123 and Voices.com, has significantly devalued the Voice-Over Artist almost to the level of Fiver.com. While profitable for the P2P companies themselves, the flow of unprofessional work has hobbled the industry’s professional image in the eyes of many of our consumers.
#3 and most importantly, as Voices.com has evolved, it clearly today has as it’s sole mission the profitability and promotion of the company, which is a mission of most companies. The difference being that the execution of the Voices.com business model is completed at the expense and detriment of its members specifically and the voice-over industry generally.
There is absolutely no value for me in debating this with company officials – whom I’ve known for years – as the public and investor documentation for the company prove my point. Further, testimonials from my fellow voice-over professionals both directly and via social media, make it clear that – in spite of public corporate posturing to the contrary – such Voices.com consumer opining and discussion falls on deaf, disinterested company ears. The sweet sound of money is too overpowering.
Multiple reviews from attendees at last year’s Voices.com event in Toronto – how it was an extended commercial for Voices.com and how horribly the producers treated some of the event’s speakers – solidified for me that Voices.com was not a brand I could professional afford to be associated with going forward – even in a free way.
Every company, including Voices.com has the right to run their business as they see fit. And potential customers have the right to do business with the brands that suit them. We will simply agree to disagree on these issues and now part ways.
Thank you Kelly.