Entries Tagged as ''

what i know about voice-over talents after attending faffcamp 2

 Peter K. O'Connell hosting a marketing session at FaffCamp 2015 (Photo Courtesy of Brad Venable)

Peter K. O’Connell hosting a marketing session at FaffCamp 2015 (Photo Courtesy of Brad Venable)

I have been fortunate to have been included in a great many FaffCons and FaffCamps. These are unconferences and conferences for voice-over talent and they are among the most revered voice-over events by anyone who has ever attended one.

Full disclosure, I am on the FaffCamp and FaffCon committees because I believe so strongly in them. Also because I am so small, conference producer Amy Snively hardly notices I’m there.

At this FaffCamp, I offered a marketing planning presentation on Saturday and Sunday. Though the presentation was meant to be informative and somewhat light-hearted, I noticed a couple of things in both groups that I believe are universal among voice-over business owners.

Maybe you’ll see yourself in some of this. I certainly see myself in some of it.

Making a point or just scaring his audience, Voice-Over Talent Peter K. O'Connell makes a point during his FaffCamp 2015 presentation (Photo Courtesy of Sean Caldwell)

Making a point or just scaring his audience, Voice-Over Talent Peter K. O’Connell makes a point during his FaffCamp 2015 presentation (Photo Courtesy of Sean Caldwell)

1. Most voice-over business owners generally don’t like the business part of the voice-over business. In no way am I saying they don’t do it well but they don’t like it much. I think they like it less than most business owners.

2. Though they themselves are a key part of the marketing food chain with the service they provide, voice-over talents do not like doing marketing much. It overwhelms them and intimidates them for the same reason I think it intimidates most small business owners: “where do I start?!” syndrome.

3. Which leads me to the universal acknowledgement by almost all of my session participants that they each suffer in varying degrees from the malady “Paralysis by Analysis”. The non-medical marketing definition is “I don’t know what to do first so I won’t do anything.” (EDITOR’S NOTE: The author also sometimes suffers from this malady.)

4. Most voice-over people are pretty smart and strong and even though sometimes paralyzed by the fear of marketing, they understand that they have to do and when led a little bit, they can take the reins and run with a marketing plan. That takes guts and strength to jump into something even when you’re not fully sure what you’re supposed to be doing

I post this not so much for the FaffCampers who attended my presentations (and thank you for doing that) but for other voice talents who couldn’t make it to San Antonio. I want you to be reminded that you are not alone in your business challenges and that rather than have it be a mountain, operational and marketing challenges can be only a bump in the road to your ultimate business success.

Just remember to believe in yourself and your abilities…even those abilities you don’t think you have.

hold that microphone

 Voice-Over Talent Peter K. O'Connell enjoys his new traveling mic stand

Voice-Over Talent Peter K. O’Connell enjoys his new traveling mic stand

There are very few days off for voice-over talents.

One reason is that, as a small business owner providing a sometimes time sensitive service in a creative industry, when the client says it’s “go-time” you need to record pretty quickly.

So when I go on the road, I need to be able to effectively and professionally record which I have been doing for years. However, microphone stands have been a problem for me. They need to be small and portable but usually that means cheap and breakable (that’s no good).

This new small, portable and pretty strong tripod and mic holder that I just purchased is doing its job quite nicely. My arm, which had to hold on to the mic prior to this solution, is very happy.

MEDIA RELEASE – O’Connell Secured By Evans Bank For Radio Campaign

audioconnell Media Release 2015550px

BUFFALO, NEW YORK, March 11, 2015 – – Voice-Over Talent Peter K. O’Connell was selected as the primary voice talent for a new spring 2015 radio advertising campaign produced by Evans Bank. The campaign’s theme “Evans Bank, A Better Way”, introduces current and future customers to the variety of financial services available through Evans Bank at branch locations, on-line and via mobile devices for both individuals and businesses.

Listen to the spot HERE.

About Evans Bank
Evans Bank is a full-service commercial bank with principal bank product offerings that include personal and business deposit services, online banking, consumer installment loans, residential and commercial real estate lending, lines of credit and merchant credit cards. Currently, Bank branches are located in Amherst, Angola, Clarence, Derby, Elmwood Village, Evans, Forestville, Hamburg, Lancaster, North Boston, North Buffalo, Tonawanda and West Seneca, New York.

About Peter K. O’Connell
America’s Friendly, Neighborhood Voice-Over Talent, Peter K. O’Connell, has worked with a wide variety of companies from around the world in addition to this most recent project for Evans Bank. Some of Peter’s clients include General Electric, Kraft Foods, PBS Television Network, Shell Oil, Pitney Bowes, Bacardi Rum, Highlights HIGH FIVE Magazine, Deloitte Canada, Rich Products, U.S. Army, Starz Cable Television Network, BlueCross BlueShield, SunSetter Awnings, Time Warner Cable, Harlequin Enterprises and Darien Lake Theme Park.

Described as a natural born storyteller, Peter K. O’Connell’s voice-over productions have been heard globally in radio and TV commercials, medical narrations, television infomercials, political commercial voice-overs, TV network promos, e-learning narration projects (computer-based training, internet-based training and web-based training), PSA’s, message on-hold, as well as other video and media productions. Peter owns audio’connell Voice-Over Talent, a division of O’Connell Communications, LLC and can be reached via audioconnell.com.

– 30 –

NOTES TO EDITORS

Company Media Releases ON LINE:
http://www.audioconnell.com/media

Company Name Pronunciation:
au·dio·o’·con·nell (awe-de-oh-oh-kah-nel) or au·di-o’·con·nell (awe-de-oh-kah-nel)

Company Name Spelling:
Use lower case letters- audio’connell or audio’connell Voice-Over Talent

Company Web:
http://www.audioconnell.com

Company Blog:
http://www.voxmarketising.com

O’Connell Voice-Over Resume:
See resume here

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.