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‘Oh, and you’ll be our live announcer. Go!’

As you know, with me, there’s always a voiceover story.

Even at a Little League baseball game.

It was last weekend at one of my children’s games…but this was more than a regular game. This was part of a kind of baseball festival at this really nice baseball facility in Cary, NC.

I am not a coach of my son’s team but just one of many Dad helpers there to support the Manager (mostly during practices). This day, the Assistant Coach asked if I would take the team lineup to the facility’s pressroom because as a special part of this big baseball event, the players are introduced over the PA for each game. For the young players, this is a really special treat that does not happen at regular games.

As instructed, I went up to the press room which is on the second floor of this kind of hub structure at this multi-field park that looks a bit like an airport control tower – from the 2nd floor deck you can see all the surrounding fields. I walked in and handed a person our lineup sheet, told them which team it was for and the field we would be playing on so they could do the introductions.

“No, no,” the person said. “You have to come up just before the game starts so you can do the announcing. We have someone from each team do the intros,” the person said.

I took a second to make sure I understood what they just said, as it was a surprise to me.

“Someone from our team does the actual team intros on the PA?” I asked? He confirmed I had heard correctly.

I thought the town would just have an employee do it or hire a radio guy for the weekend. Nope. A parent.

As there were four parents including me helping out on my son’s team and three of them (not me) had jobs on the field during the game, I knew how this story was likely going to end.

I went down to my son’s coaches and I said, “I have good news and bad news. The bad news is they want someone from our team to do the team intros on the PA. The good news is I do live announcing for a living, so if you want, I can do the intros.”

They thought that was a swell idea.

So back up I went to the airport control tower/baseball complex HQ to await my instructions from the Town of Cary employees (all very nice folks).

Things happened pretty quickly once I got back inside.

desk microphoneThe audio setup was very, um, practical. The speakers outside were pretty good. The microphone, inside the fairly large, mostly glass walled room, was a very low end desk mic with a push-to-talk switch….kinda like I used to have on my CB radios in the 70’s.

But it all worked.

My son’s team was the home team, so the parent from the away team did the intro’s for the away team first. I was instructed that, because I went last, my job after I read the coach’s name on our roster, I was to say “Play Ball”.

It was very hard to hear anything going on outside which led me to believe this must have been much more than single-paned glass I was surrounded by. I knew I was going to be louder than the previous parent (or probably most parents announcing during the event). I knew I’d have to back off the mic a bit so I would not sound distorted.

Make it exciting, I thought. Make it memorable, I told myself. Make it sportstacular!

On second thought, I may have been just solely focused on name pronunciations.

In any case, at the last minute I had the good sense to grab my phone to record it. The camera work wasn’t pretty (nor was/is the subject) but the announce went just fine and the kids (and coaches) were thrilled.

creative local tv car commercials

Automotive TV Commercials AudioconnelldotcomI’ve have produced voiceovers for a fair number of TV car commercials over my many years. Some of the spots in both script and pictures were frighteningly bad.

And sometimes maybe the voiceover wasn’t perfect either 😉

But some of these TV spots for auto dealers were good, really good.

Local TV spots for car dealers can be challenging because often times the dealer / owner wants to be in the commercial and…and, well, let’s just say they shouldn’t be.

On the other hand, some folks are great on TV and it helps them sell lots of cars. I went to high school with a friend of mine whose family owns a number of dealerships in Western New York. He runs the dealership now, he’s the TV spokesperson and the camera loves this guy!

He’s never asked me to voice his spots. That sonofa… 😉

So producing car spots can be tricky and there really is an art to a spot that isn’t just screaming price and promo (but make no mistake – those screaming spots sell lots of cars!)

A spot I recently voiced for a dealership in the Albany, NY area did a really creative thing with their dealership’s TV commercial.

They used mostly graphics and some video to underscore the selling point of the script. The most unique thing is…almost no cars in the entire spot, yet it is very clearly a car commercial!

I’m not saying this because I voiced the spot, truly I am not.

This spot hits all the right points of difference and branding elements to create an effective car commercial.

Watch this.