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creative local tv car commercials

Automotive TV Commercials AudioconnelldotcomI’ve have produced voiceovers for a fair number of TV car commercials over my many years. Some of the spots in both script and pictures were frighteningly bad.

And sometimes maybe the voiceover wasn’t perfect either 😉

But some of these TV spots for auto dealers were good, really good.

Local TV spots for car dealers can be challenging because often times the dealer / owner wants to be in the commercial and…and, well, let’s just say they shouldn’t be.

On the other hand, some folks are great on TV and it helps them sell lots of cars. I went to high school with a friend of mine whose family owns a number of dealerships in Western New York. He runs the dealership now, he’s the TV spokesperson and the camera loves this guy!

He’s never asked me to voice his spots. That sonofa… 😉

So producing car spots can be tricky and there really is an art to a spot that isn’t just screaming price and promo (but make no mistake – those screaming spots sell lots of cars!)

A spot I recently voiced for a dealership in the Albany, NY area did a really creative thing with their dealership’s TV commercial.

They used mostly graphics and some video to underscore the selling point of the script. The most unique thing is…almost no cars in the entire spot, yet it is very clearly a car commercial!

I’m not saying this because I voiced the spot, truly I am not.

This spot hits all the right points of difference and branding elements to create an effective car commercial.

Watch this.