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social media graphics update

Peter K. O'Connell_Linkedin_2018FIRST OFF, I WILL ADMIT I was sooo late to the table on this one. But nobody let me know!

It turns out in April 2018, LinkedIn AGAIN changed their profile page design.

It tightens the key information on your LinkedIn profile into most of the top third of the page (information like company name, college, contact info and total number of LinkedIn connections).

Why this is important to you is that you may need to or (indeed) want adjust your LinkedIn graphics…especially the big display graphic.

In my case, I very much like the ability to widen out that display graphic which, prior to the change on my page, just carried my brand logo. This display graphic layout seems to be much more flexible than the old version.

Plus I get to highlight one of my favorite pictures of Bond Lake here in Cary where I walk in the early morning. I included the ducks at no extra charge!

So anyway, if you have a display picture in your LinkedIn profile, just check to make sure it looks ok in the new dimensions.

And if you don’t have a display picture, why would you throw away an opportunity to brand your business or have your LinkedIn profile page look incomplete…or at least like you don’t care or aren’t paying attention?

Get ‘er done! Hope this helps.

now 400 facebook business page likes

Peter K. O'Connell Facebook Business Page Likes 400Not for a moment do I claim to truly understand the analytics of any social media platform. Facebook, LinkedIn, Twitter et al with their likes and followers are about as deep as I get into it. Whether it’s a science or a sham, I don’t understand most of it, I don’t pretend to nor do I lose sleep over it.

Yet again this morning, however, I was putzing around my Facebook business page in another futile attempt to figure out if I was passing or failing my on-going social media exams. I do this occassionally as some sort of weird self-torture.

When what did my wonder eyes did I see but the number 400 next to ‘business page likes’ (or followers or zombies or something), none of that matters. What matters is that there were 400 of…something interested in what I was saying on my Facebook business page, Peter K. O’Connell – Male Voiceover Talent.

I assume (without any real research, of course) that there are voiceover talents who also have Facebook Business Pages who may have 10 times as many page likes as my 400 that they may have obtained organically or via purchase — and good on them.

Just from a personal stand point, 400 likes seems like A LOT. Call it egotistical or even naive, but it seemed like a nice number and I was weirdly pleased with it.

Alleged Facebook Logos Past and Future

I know enough about social media analytics to understand that likes and followers don’t tell much of the social media effectiveness story unless these followers are ” actively engaged” in the content they are following and that there is indeed quality content to actually follow.

But since starting my  Facebook Business Page back in 841 B.C., I’ve evidently said enough stuff that 400 people enjoyed it enough to like the page. That to me is stunning. It is also worthy of a very humble thank you if you liked my Facebook business page or followed my Twitter page.

Thanks.