a new logo for the toronto maple leafs?

Toronto Maple Leafs logo

This is a conundrum.

On the one hand, as a Buffalo Sabres fan, I shouldn’t even HAVE a Toronto Maple Leafs logo on this web site. It is sacrilege.

On the other hand, the possible switch of one of the more famous logos in the NHL interests the heck outta me.

So Go Leafs Go!

In spite of not having won a Stanley Cup in many years (like many, many years) it is still one of the most famous teams in hockey. It was the city I saw my first NHL game in at the old Maple Leaf Garden.

It is said that in honor of the team’s 100th Anniversary next year, their will be a new logo (and one assumes uniforms as well).

The logo is famous but I would not call it iconic. It’s not as ugly as, say, the New Jersey Devils logo. Simple as it is, I find the Maple Leaf logo attractive but certainly with room for improvement.

There has been no official logo redesigned yet but the talk of a new Maple Leafs logo has the sports graphic design world (mostly amateurs at this point, I believe) frothing at the mouth. Understandable, as it’s an exciting proposition.

There are a lot of ideas out there but one early logo I’ve seen really shows promise. The designer is Matt McElroy. It retains the simplicity of the original mark, the colors (which any would be crazy to change) and adds a kind of simple strength to me.

 Toronto Maple Leafs Logo Concept By Matt McElroy Number9Concepts All Rights Reserved

Toronto Maple Leafs Logo Concept By Matt McElroy Number9Concepts All Rights Reserved

It takes a well know international hockey mark (the blue maple leaf) and adds a simply, strong “T” to a new logo that everyone in the NHL (and probably the world hockey community) would know instantly.

Toronto Maple Leafs Uniform Concept By Matt McElroy Number9Concepts All Rights Reserved

Toronto Maple Leafs Uniform Concept By Matt McElroy Number9Concepts All Rights Reserved

Do I think this will be the winning design? I don’t know. I’m pretty sure that logo race is just getting started and some big logo design houses (hopefully not just uniform makers, oy!) will get in on the race.

This should be a lot of fun.

Be Sociable, Share!

Discussion Area - Leave a Comment