You may be saying to yourself: “Self, I did not know I had a voiceover database question! So how is Peter K.O’Connell going to answer a question I did not know I had?”
I am going to answer it extremely well, especially if you are using Google Contacts as your customer relationship management tool. Based on discussions I have had with many voice talents as FaffCon, alot of people DO use Google Contacts…mostly because it’s free!
What you see on the left is my groups list for my database, which has about 1,250 contacts, pruned down significantly from about a year or so ago. At the bottom, you see a red circle around OTHER CONTACTS. That’s what I will be talking about here, specifically regarding when users export their contact list for things like email blasts.
If you’re smart, and I know you are, when you export your contacts to services like MailChimp for email blasts, you review the exported list before you upload the list to Mail Chimp or some other blast service. In doing so, many times you look at a number of email addresses on the list and ask in a loud, bold and italicized voice:
Who’s email address is THAT and how did it get in there?
The email address you are looking at is not familiar to you nor does it match any names in your contacts, yet there it sits in your excel or comma separated values sheet.
Most likely it came from OTHER CONTACTS and my advice to you here today is to review, edit and/or delete any names in OTHER CONTACTS before you export your next list.
Briefly stated, Gmail and Google Contacts will save email addresses of group emails you received and some individual emails too if there is not a contact assigned to it. OTHER CONTACTS is where these emails get stored.
It’s not a bad thing. Sometimes when you get an email from a prospect who turns into a client, in the haste to provide your product or service, you don’t always create a prosper contact account for that person (i.e. you did not put that name in your database).
Google Contacts helps make sure you hold on to the email address and let’s you decide later if it is “Contact Worthy” or if it gets deleted.
If you have not gone through OTHER CONTACTS in a long time, spend some time to go through it and don’t just immediately delete everything. Copy an unfamiliar email address into your emails and see what comes up. You’ll know pretty quickly if it’s a keep or toss.
And don’t forget to sort your contacts by groups. But that’s a blog for another day.