“boom de ya da”

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I’ll admit that I don’t watch a ton of TV. I don’t have time with the kids and there isn’t much that catches my fancy. There’s nothing wrong with people who do watch TV, it’s just a current lifestyle thing I guess.

But Sunday night the Discovery Channel was running a bunch of episodes of Cronkite Remembers episodes that I came across. It was very enjoyable.

But while watching the shows, I happened upon this network promo for Discovery which I see has been running for a while (me, again, always late to the party). I just thought it was brilliant.

It reminded me of the kind of smart, memorable network promos I haven’t seen since ABC-TV ran the “We’re the One” promos in the 70’s (featuring Ernie Anderson) and NBC ran the “Come Home” promos in the 80’s.

Maybe I’m still all about the jingle! Anyway, if you haven’t seen it, I hope you’ll enjoy it.

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