Make no mistake…NOBODY was expecting this and not only was it that amazing “what the…” moment that advertisers hope to elicit moment from an audience, but it was also exceptionally well produced in every possible facet.

Freaking perfect! A+

Maybe it’s because I talk for a living.

Whatever the cause, when I was in an ISDN session this week (and I don’t do too many of them, much to Dan Friedman’s chagrin) the commercial producer at the other end had me do my line readings (literally two lines) in sets of threes and sixes (or until I lost count) and then turned off the mic after saying she’d get right back to me. So I stayed on hold, in the announce booth, waiting.

Why they didn’t have the instrumental version of “The Girl from Ipanema” playing in the background while I waited, I’ll never know.

All I heard was….silence. For minutes.

While I made small talk with my ISDN host, in my mind, I’m imagining a conversation across to the other codec as the silence continued.

Producer: Why was this guy chosen again?
Assistant: We can probably still get some of the other voices, it’s not too late.
Engineer: Can we just fire him so I can go to lunch now?

Now, in fact what they were likely doing was listening back, matching my reads with the female voice talent whom they recorded earlier, Catherine Sheehan, whose sentences I was finishing as part of the script.

Mr. Everyman Voice wins again!

Anyway, then everything was fine and they said thanks and I went on my merry way.

But for a brief moment, inside this only occasionally paranoid voice actor’s head, the silence was deafening.

Did this ever happen to you?

The Archive of American Television has so many amazing interviews of performers who have truly fascinating stories that you really can’t hear anywhere else. Most of the interviews are uncut and I’ve really enjoyed that.

Well on a You Tube fly around I found this great series featuring the legendary Don Pardo from 2006. They are long segments but they are amazing.

I hope you enjoy.

Here’s another one of those situations where I missed out in meeting somebody whose work I always enjoyed.

Last week the voice over world and TV fans everyone bade farewell to Dick Tufeld.

Most of us “of a certain age” can remember Dick as the voice of “Robot” in the TV series “Lost in Space” and he WAS great in it.

But I also remember him on a number of award shows where at the end, he would say “This is Dick Tufeld speaking.”

I’ve written about Dick before on these pages. Here also is an obit.

Two nice ways to remember – or learn about – a great voice talent.

And of course, have a listen:

The headline screams: “American Federation of Television and Radio Artists and Screen Actors Guild Reach Agreement on Merger Package for Recommendations to SAG and AFTRA National Board of Directors”.

Tip of the hat to Mercedes Rose for the heads up on Facebook.

Read all about it…this merger WOULD impact professional voice over talent in either union or a VO considering joining the new union.

In years past, these two professionally aligned unions couldn’t really get out of each others way in contractual disputes with studios and production companies and finally each other. People have realized for years that there is no need for TWO unions doing basically the same thing. Finally in the most recent elections, those supporting a merger were elected and now it seems, if the plan is ratified by the memberships, it will happen.

Will anybody outside of New York and Los Angeles care?

I’m not asking that in a snide way, I mean it as a real question: Has the non-union train left the station, not only for the people who join the performing unions but for people who hire the talent?

While talent outside of NY and LA question the value of agents to bring them substantial new work, those same people will debate the value proposition of what a union can really offer in calculable ROI for dues memberships. The performing world operates differently than it used to operate.

If this merger goes through (and I would be surprised if it didn’t) the resultant organization will have a LOT of work to do, I think, to encourage non-members to see significant value in becoming a member. It can be done…but that’s going to be a tall wall to climb.

What do you think will happen following a proposed merger?

On March 23-25, 2012, Faffcon 4, presented by Voicebank.net will take place in Ventura Beach, CA at the Ventura Beach Marriott.

Registration opens this Friday, January 6 at 12:00 noon eastern time (9:00 a.m. pacific time – check your local listings).

If you are a PAST Faffer, the first 25 spots on the list will be open to YOU a full day before general registration opens, on Thursday January 5th at 9am PT (Noon ET).

I’ll be working on selling sponsorship packages to Faffcon 4 with my friend Connie Terwilliger and some options are not too expensive if you have a product or service you’d like to promote to some very successful or soon to be more successful voice talents (but as in life, nothing is free). Let myself or Connie know if you’d like to support with a nice door prize package or MORE.

Email blasts are not new…for my Christmas card to audio’connell Voice Over Talent clients and friends I sent out over 2,500 emails in a single click (“faster than a locomotive, able to leap tall building in a single bound!“). I’m sure you do the same thing…it’s cheap it’s fast and you can capture briefly the attention of a lot of people when ever you feel you need to do that.

But where I think we end up lacking in our collective email blasts is in creativity. Should we tell one story, should we tell multiple stories? Should we microtarget the list or will buckshot do? Most of us don’t drill down very deep. Well at least I don’t.

The above example from my friend and vendor Don Papaj of Marketing Tech shows some simple yet I think effective creativity. (Editor’s note: Yes, I have used his company’s services for direct mail postcards and no this is not a paid nor expected {certainly not expected by Don} commercial). What you cannot see in this graphic is the animation that Marketing Technologies of Western New York includes in this .gif. The buffalo is sleeping on the treadmill and his belly goes up and down with the beer on it (very Buffalo).

I don’t know if there is a holiday that goes by where I don’t get a Marketing Technologies email and that bison isn’t doing something with some kind of logical tie in to a service Don and his team offer. All it takes is a little planning, maybe a bit of technical knowledge (or a vendor who can help provide that technical knowledge) and your email blast can be memorable too.

To be sure, it doesn’t have to look like Don’s….but what about what your are doing in your email marketing is memorable? Why does a recipient want to read your stuff? I mean, you may like the content but do your customers?

I do my own creative on my email blasts – mine aren’t nearly as nice as Don’s stuff but for better or worse the emails are infused with my personality. I try and add SOMETHING that’s different, helpful or funny. I want it to resonate with my audience.

My 2011 Christmas card has at present (with many folks still on vacation since I sent it last Friday) a click thru rate (those who opened it) of 32%. My regular quarterly blast gets about 28% click throughs. Now with email marketing, alot of a blast’s success depends on the list, time of year, messaging…lots of variables…but mine are getting read and I usually end up getting 2-3 calls on new business, the timing of which I can attribute to the email blast. “Aren’t I great,” he said, thumping his chest. No I’m not and that’s not why I offer those stats.

Much like government statistics, answers vary on what the median average is for an email marketing click thru rate. A very quick scan of Google showed “experts” who say 4-6% click thru is great. Others say a median percentage runs between 12-18%. So I’m scoring well but I never feel like it’s good enough.

I should play with the lists, target a bit more specifically and…and…and…oh hell, I got a business to run here and it ain’t a direct mail house. My point is kick up your creative and your blasts may be more explosive…in a good way.

If you’re looking for expert advice in this post, you ain’t gonna find here today…nah.

Today you’ll just find some observations of how social media and voice over are intersecting and maybe some thoughts on if any of it is still useful.

How do you like Google+ so far? Have you hitched your wagon to that social media train yet?

Me? I’m not feelin’ it. I’ve tried….I’ve got circles and connections and posts, oh my. But so far it feels too much like work to keep up with another network. I’ve got lots of connections…many from people I have NOTHING in common with (I’ve been trying to do something different…learn from people outside my normal circle). But I’m not finding much of it interesting. Again…this could all just be me…for others it may be a panacea. And I’m not trying to insult the network…I don’t think it’s bad or difficult to use or anything. I just don’t find myself wanting to check it out.

Oddly, I’m feeling the same about Facebook. I certainly read it more often than Google+…and yes I get drawn into silly chats, and try and make funny comments that probably amuse me more than any other readers…but I also find myself internally cursing myself when I go on it for wasting my time. I feel I should be doing something either more productive or constructive. It’s almost like I can feel part of my brain melting away, never to be thought from again, when I’m on Facebook.

For the purposes of helping my business, I post blog post links on Facebook (and Google+ and Twitter and LinkedIn) just so I can bore a broader audience, but even this gets tricky (the post part is tricky, not the boring part…just think how bored you are right now after reading only THIS far and how easily I was able to manage to elicit that reaction from you).

On Facebook, there are personal profiles and “Like” pages, on LinkedIn and Yahoo there are Groups or Boards, on Twitter there are hash tags -all with the imagined purpose of allowing you to share your thoughts among the widest audience possible and with whom you share some common interest…in this case voiceover. Conceptually, that’s awesome but operationally…oy!

Well my friend, who is both talented and lovely and a great voice talent with whom I have shared a microphone on more than one occasion, Connie Terwilliger pointed out on a forum (it might have been FB but to show you how mind numbing it has all become, I can’t remember which forum) recently how she wished that all these groups would just merge because of both the duplication of information across multiple channels (and some people are artists at managing this, Paul Strikwerda being my idol on managing all these channels to get his message out) and just the sheer volume of channels to keep up with. I’m paraphrasing here and if I’ve inadvertently mis-quoted Connie, she will right my wrongness without malice (I hope).

What was interesting was that another friend, who is both talented and lovely and a great voice talent with whom I have never shared a microphone on any occasion, Terry Daniel made the observation, as one of a group’s moderators, that he wouldn’t want to merge his particular group because it’s a niche voice over group – many (but not all) newbies to the field of voice over join his group. OK, makes sense from his perspective too.

All I kept thinking was: more niches, more channels, more work.

But are there more readers? I bless those with the time to sift and digest the multitude of voiceover groups, posts, tweets and twhats…they hurt my head. I gotta work, it’s more relaxing.

Where do you stand on any of this? Is my brain just shutting down early? Or might we be approaching a turning point in people’s reaction to and interaction with social media…especially as it relates to voiceover?

Tom Rohe was a professional voice over talent until about a year and a half ago. He is still involved in a voice over agency called SunSpots.

Because of complications following oral surgery, Tom has enormous trouble even speaking today without the help of the drug Ambien.

What Tom is asking for is help from anyone who can direct him to medical professionals who might better diagnose and help treat his condition which I would imagine to be enormously frustrating and as a voice talent, heartbreaking.

This is a video of his plight.

If there IS someone in the medical profession who you think Tom should speak to please contact Tom at Tom (at sign) mysunspots dot com.

Thanks.

What do you see in the picture above?

LOOK at it. Now study it.

If what you see are two guys from the Salvation Army collecting money on a holiday Saturday at Rockefeller Plaza when it was OMG! crowded…you’re not studying it.

Now it may be easier for me to understand what I saw since I saw it in person and experienced the movement and the sound so I’ll give you the correct answer:

Passion. In their words AND actions…people understand these fella’s passion for the Salvation Army. The people around them can feel it and appreciate it.

These Salvation Army representatives have a little speaker under there Kettle playing upbeat Christmas music. With their bells and props they are dancing and singing to the music and having a marvelous time. So are the people around them who have stopped to watch…and donate.

In the midst of the absolute chaos that is a Saturday at Christmas around maybe the most famous Christmas tree in the world, these gentlemen are garnering attention and securing donations.

They are SELLING!

They are so passionate about what they are selling, they believe in their mission so deeply, that they will joyously sing and dance in celebration of their job and they outcome that the Salvation Army provides. This is not your Father’s Red Kettle Campaign.

And they don’t even own the Salvation Army.

As a business owner, are you THAT passionate about your business?

Are you a true believer in your business the way these guys are?

What would be the equivalent in your business of dancing and singing in public?

Are you doing it now? I’m guessing not.

You don’t have to sing or dance in your sales or marketing but you DO have to convey a kind of wonderfully infectious passion for your business that makes people do what these guys did –dance along with them! (I kid you not, I saw it)

What can you do in your sales and marketing that will cut through the kind of clutter these guys did (oy, was it an ungodly sea of people) and get your audience’s attention?

Some may call their kind of public support brave but it isn’t bravery when you believe soooo strongly about your business.

You probably strongly believe in your company too…but you need to break out of your comfort zone sometimes to make sure other people feel just as passionate as you do.

Any ideas on how to do that?