Entries Tagged as 'commercials'

yes, we all experience professional doubts

8 is great commercial demo audioconnellNewbie or old pro.

Voice talent or accountant.

Everybody goes through a period (or even periods) of professional doubt. If you’re dealing with voiceover doubts, maybe it will be helpful if I tell you how I solved my issue. As always, your mileage may vary.

For me, my professional doubts these past 18 months surrounded one very specific topic: my commercial voiceover demo.

I’d sailed through updates to my narration demo, my political demo, two (count ‘em, two!) television promo demos and two radio imaging demos.

But commercials are my bread and butter (narrations a close second). And I hadn’t updated my commercial demo in 8 years (I was booking off of it, so why should I change it? But I came to the realization that such thinking is just sloppy. 8 years without updating a demo is too long.
COMMERCIAL VOICEOVER DEMO audioconnell

In the past 18 months, that one demo has been something that been bugging me, to various degrees, specifically because I didn’t have a direction for the demo. I didn’t know what I wanted it to sound like. I didn’t have a handle on what I needed to have on the demo to sound current. Doubt.

Sure, voice-over trends come and go…’everyman’ begets ‘announcer’ begets ‘everyman’ on regular cycles and I can do each of those successfully in my sleep. But was I missing direction, content and answers. I didn’t know what the answers were nor did I know where to find them. Doubt.

I had doubts…about my abilities. So if you’d been hit by your own professional doubt too, just know you’re not alone.

I kept the ball moving by doing those other demos and by listening to a bunch of people’s commercial demos on Voicebank. My listening tour told me I was on my own…VO demos remain as individual as the people that voice them. Some were great. Some were truly crap. And these were people I know are booking.

Now I was doubt-filled AND confused.

During this indecisive period, in addition to doing other professional tasks (like those other demos), I relied on another tactic I’ve used in my life when faced with these kinds of situations: do nothing and wait.

While that sounds like a life plan that might make Tony Robbins’ giant head explode, it has actually worked pretty well for me.

I believe that in many instances, God or the universe or time will present me with an answer, a direction or a solution. I just have to be aware, pay attention and go where I need to go. I don’t know if I can explain it better than that.

For my commercial demo, that solution began to reveal itself during some voice-over meetings: VO Atlanta and Faffcon. There I found the answers to my doubt and lack of direction regarding the production of my commercial voice demo.

voices voicecasting mary lynn wissnerI happened upon my friend Melissa Exelberth at VO Atlanta who was having dinner with Mary Lynn Wissner, of Voices Voicecasting in LA. While I knew of her, I hadn’t until that time spent much time with Mary Lynn until that dinner and hallway conversations as the event went on. Mary Lynn had a real handle on what voice styles were being booked (she’s casting voice talent all the time). When she presented again at FaffCon and spoke with her further, I felt Mary Lynn was someone I absolutely needed to train with. Confidence was replacing doubt. With this solid professional connection, I had my direction.

So I began voiceover classes with Mary Lynn and I did so with some very specific goals in mind. I needed to see if I could harness the styles, execute the performances that were booking today. As an LA Casting Director who knows all the top agents, she was going to know whether I could do it. Certainly I felt I WAS doing that but I also know how much I sometimes don’t know. What I found out was that with what she described as minor tweaks, I was off to the races — the training went very well, and she is a great communicator.

Sound4VONext, I organized the scripts I believed would work well for the demo, providing lots of room for the styles I wanted to convey. Then we scheduled some times to record with Mary Lynn directing me and again, those session went exceedingly well. I reviewed some client spots I had done that I felt also work well on the demo, based on what Mary Lynn and I had worked on. I mixed new stuff with the existing stuff, with the help of the great audio engineer and voice talent Dan Friedman.

I am extremely pleased with our results.

I am doubtful no more.

Your solution is out there too. It will come to you. Be ready for it.

doing voiceovers for political commercials

politics

You know what’s so funny to me, as a political voice talent?

It’s not the politicians or referendums or the political action committees. Those are just grown-ups trying to do that which they think is right.

Well, in a few cases, it is grown-ups behaving badly.

But what I find so terribly funny about being a voice talent for political spots is that I myself am so completely not political. I’m just not.

I am intentionally not affiliated with a political party. I don’t donate to political causes. I’m not a rally attender.

I do vote, every election without exception. I am amazed when I hear how many people do not vote. People died for me so I’d have that right in the democracy of my nation! What the heck?! Vote people!

Me being not very political doesn’t mean I don’t have opinions, I do. Every voice talent does. Every person does.

I just don’t blast it upon the world (as I hear and see others do) Plus I stay far away from mentioning any thing political on social media. To me that’s just professional suicide, no matter what your job is.

Nope, I just give the client the best and most appropriate read for the script. Work fast, be fun to work with and then get paid. It’s been a winning formula thus far.

So what happens if I get a political commercial script that I really have a problem with?

Likely what I’ll do is contact a fellow voice talent whose personal views maybe more in line with the script’s content and see if I can foster a connection. Why?

First of all, this is a business transaction, it’s not meant to be personal. Some people see it otherwise, but I don’t. It’s business.

Often times, also, the campaign managers or political consultants who send me scripts work on a wide range of campaigns. So while I may not work with them on one campaign, we may have no problem working together on another campaign.

Politics is about relationships. Voiceover is about relationships. So I guess in a sense, I am a little political. Here’s a link to my political demo, if you’d like to listen.

3 reasons why this such a good tv commercial

It’s hard for a TV commercial to get my attention, hold my attention and make me remember it. That’s because I’ve not only seen so many commercials but I’ve also been a part of so many commercial productions that I think I’m a little jaundiced about spots.

So the other day while just changing channels, I came across this Bayer Aspirin commercial having never seen it before. It totally drew me in and got my attention and I’ll tell you why I think it worked so well.

GREAT WRITING IN 7 SECONDS
You innocently watch a guy at a sporting event, enjoying himself. Some paramedics come towards him, which confuses him because he has no medical issues. But as they tell him, he soon will. WHAT?! That’s a great commercial hook. Bam! 7 seconds!

GREAT COMMERCIAL ACTING
Make no mistake, it’s not the voice-over that impresses in this spot, it’s the actors. Our protagonist not only delivers his set-up line well but his facial expression after he’s told he’s about to have a heart attack is spectacular, it’s real and it’s honest. But let us not ignore the great simple performance of the paramedic who firmly but calmly informs her soon to be patient that he’s going to have a heart attack.

SIMPLE EDITING IS NEVER SIMPLE
From the establishing shot to paramedics entry and conversation shots, it all flows really nicely and innocently until the viewer is as smacked awake as the protagonist when the heart attack line is delivered. The editing is simple because there seems to be nothing especially dramatic unfolding. Until it does.

Maybe you saw the ad and it didn’t grab you like it grabbed me but it was so impactful to me as the viewer I wanted to share it with you. There enough NOT so impressive spots out there that I think we should celebrate the really good ones.

What do you think about this spot? Great? Or did it seem like just another TV spot?

and God made a voice actor

If you saw the Super Bowl, one of the ads you probably watched was for Ram Trucks and featured one of my true broadcasting heros….one of the people whose talents I would quickly exchange for mine, Paul Harvey. Even after his death his talent – which is one the greatest successes in radio and possibly ALL of broadcasting – still resonants.

One small example comes every Friday on Facebook when my friend and great voice talent Vance Elderkin posts “Hello, Facebookians. It’s Friday,” in a tribute to Harvey who every Friday would open his broadcast by saying “Hello Americans. It’s Friday!”

Another more recent example is the recent Meme that has grown from the famous Harvey speech upon which the Ram Truck ad was built – many jobs have been substituted for the Farmers in this Meme so I suppose it should have come as no surprise that voice acting would have its Meme day.

Except there WAS a surprise.

There was a surprise for me in the personal impact I felt experiencing the great writing, quality audio production and perfect performance by John Taylor who clearly sneezes away more talent during allergy season than most of us can hope to attain in our lifetimes. The great ones always make it look and sound easy.

I hope you enjoy his work as much as I have.

congrats dave fennoy

Congrats to Voice-Over Actor Dave Fennoy following his D.I.C.E. win as Outstanding Character Performer as Lee Everett in The Walking Dead.

Probably best known for his recent work as the voice of HULU.COM, Dave’s promo work has also been heard on ABC, The WB, Fox, CBS, Showtime, Starz, ESPN, The Disney Channel and TV One.

His commercial voice-over credits include Lexus, McDonalds, Corona Beer, KFC, Toyota, Chrysler, and ATT, Time Life Music R&B/Gospel and Southern Company.

In addition to The Walking Dead, gamers enjoy Dave’s voice work on STARCRAFT II, Metal Gear, That’s So Raven, Ultimate Spiderman, Delta Force, Star Wars, Laura Croft Tomb Raider, and many others.

Dave’s narration credits include programs for National Geographic, Discovery Channel and Science Channel’s popular series, “When Earth Erupts”.

Dave did a great interview a while back with my friend and fellow voice-over talent Andy Boyns…take a look.

new television commercial voice-over for darien lake

If you live in New York State, you likely have heard of Darien Lake, which is the Empire State’s largest theme park. Rides, shows and some amazing concerts in addition to multiple hotels, lodges and camp sites.

Oh and a very nice water park.

It’s really quite a place so I was very pleased when I got the call to be the voice of their 2012 Season Pass campaign. It was fun and unique recording session that you’ll have to remind me to tell you about sometime. A brief hint, I was in Missouri at the time.

So in case you are out of state, here’s their nifty spot with a little voice-over boost from yours truly.