Entries Tagged as 'commercials'

new television commercial voice-over for darien lake

If you live in New York State, you likely have heard of Darien Lake, which is the Empire State’s largest theme park. Rides, shows and some amazing concerts in addition to multiple hotels, lodges and camp sites.

Oh and a very nice water park.

It’s really quite a place so I was very pleased when I got the call to be the voice of their 2012 Season Pass campaign. It was fun and unique recording session that you’ll have to remind me to tell you about sometime. A brief hint, I was in Missouri at the time.

So in case you are out of state, here’s their nifty spot with a little voice-over boost from yours truly.

the best, most creative and interesting super bowl commercial

Make no mistake…NOBODY was expecting this and not only was it that amazing “what the…” moment that advertisers hope to elicit moment from an audience, but it was also exceptionally well produced in every possible facet.

Freaking perfect! A+

the great voiceover fear – silence

Maybe it’s because I talk for a living.

Whatever the cause, when I was in an ISDN session this week (and I don’t do too many of them, much to Dan Friedman’s chagrin) the commercial producer at the other end had me do my line readings (literally two lines) in sets of threes and sixes (or until I lost count) and then turned off the mic after saying she’d get right back to me. So I stayed on hold, in the announce booth, waiting.

Why they didn’t have the instrumental version of “The Girl from Ipanema” playing in the background while I waited, I’ll never know.

All I heard was….silence. For minutes.

While I made small talk with my ISDN host, in my mind, I’m imagining a conversation across to the other codec as the silence continued.

Producer: Why was this guy chosen again?
Assistant: We can probably still get some of the other voices, it’s not too late.
Engineer: Can we just fire him so I can go to lunch now?

Now, in fact what they were likely doing was listening back, matching my reads with the female voice talent whom they recorded earlier, Catherine Sheehan, whose sentences I was finishing as part of the script.

Mr. Everyman Voice wins again!

Anyway, then everything was fine and they said thanks and I went on my merry way.

But for a brief moment, inside this only occasionally paranoid voice actor’s head, the silence was deafening.

Did this ever happen to you?

peter’s new commercial demo video

Here’s the thing…if you’re going to craft a new commercial voiceover demo, you should create a new commercial voiceover demo video to go with it.

It’s like salt and pepper.

Cake and ice cream

Coffee and donuts.

I’m not sure what my point was but I have the sudden urge to go to the kitchen. Bye!

a commercial about a commercial production company?

I was supposed to be producing a video featuring my new commercial demo but while I was brainstorming this I came up with this video idea based on a design I created for my audio’connell Voice Over Talent business card.

So I made this video first. And no I have no earthly idea what to do with it except post it on YouTube. Maybe I can integrate it into a trade show display. Oh well, it’s not art but it’s harmless enough. Wonder if it’s too late to buy a spot in the Super Bowl?

the oversharing voice talent

audio'connell voice over talent_microphone on stage

There are two or three voiceover coaches who post so much on Facebook, Voiceover Universe and Twitter et al about their latest seminars in Tupelo, Mississippi or where ever that I’ve simply unfriended them. Social media for them is an endless informercial, I guess.

Oy.

Evidently so many voice talents have sooo much new business – based on all the Facebinkedinwitter posts I read from them – that there may be no voice over jobs left for me (or you for that matter) so we all should just quit. It’s like an accountant in April posting “I just completed another tax return!” Um, pal, that what you’re supposed to do.

The debate over the best microphone has become so intense that two voiceover talents will duel to the death tomorrow morning– their weapons of choice will be a Neumann TLM 103 and a Sennheiser 416. It begs the question if two voice over talents die in the forest, who will announce it?

And it will surprise you to learn that voxmarketising is NOT the only blog on the topic of voiceover – at last count there were 14 billion voice over blogs, all of them debating whether breaths should or should not be edited out of narrations.

Obviously I’m being silly but the truth is: in the voiceover business, we talk a lot.

When it’s not on mic, it’s on line.

The trouble is we’re ALL talking about the same things…over and over. And I think I’m getting burnt out.

That’s a bad thing because while I thought I was contributing to the conversation, I wondering now if I’ve simply been contributing to the noise.

Paul Strikwerda, my Double Dutch voiceover friend, recently wrote about this issue, which I have been bandying about in my head for a while. He’s felt tad bored by what he’s read.

My concern is not that I’m bored (I know how to fix that – change the channel, hit the off switch) but rather that I’m the one being boring. I’ve actually cut back a bit on my social media and blogging because I didn’t feel I had anything interesting to contribute. I’m not sure “my perspective” is always enough.

Thinking about it that way made me feel a little better because at least I was thinking before typing. I think when it comes to Social Media, that’s not done a lot (and it’s not an issue exclusive to voice over talents, believe me). I’ve also been guilty as charged so don’t think I’m casting aspersions (so please, no emails from aspersions looking for voice work).

It seems we’re now all (and that “all” was a lot smaller when I started in Social Media) talking about the same voice over topics and from where I sit (just one man’s opinion here) the individual perspectives don’t always seem unique enough or even thought-provoking…and again, myself included.

I know we all just want to be heard and we all enjoy freedom of expression and that’s great. I don’t want it stifled but shouldn’t we all consider a little self-editing? Just a little?

I don’t know about you but I do NOT want to be the “oh not THAT guy again” brand. The line between frequency and obnoxious gets thin fast in social media; brands are now suffering (and not reaping).

SEO and marketing opportunities available through Social Media are so enticing (based on cost) that I think we all forget sometimes that for Social Media to be effective, we have to be maybe less frequent but certainly more interesting. And that’s not always easy.

Nor should it be.

What do you think? Or are you even paying attention anymore? 🙂