Entries Tagged as 'Demos'

new year, fresh commercial demo

Peter K. O'Connell New Voiceover DemoMedia producers who are on top of their game know that they need to be hiring professional voiceover talents who can offer the most current, bookable voice styles.

Those sound styles that advertising agencies or clients hear elsewhere on TV, radio or the web and want for their audio branding. Or unique vocal styles that actually aren’t heard everywhere and are very new but stand out and break through the audio branding clutter.

For me as a voice talent, I share those bookable and unique vocal styles with my voice demos and in this case, my new commercial voiceover demo for 2018.

LISTEN TO PETER K. O’CONNELL’S NEW COMMERCIAL DEMO BELOW

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Right click on this link to download the demo here

Combining voiceover work I’ve done with vocal styles and reads recommended by my Los Angeles-based voiceover coach, Mary Lynn Wissner, as well as the legendary demo producing skills of Dan Friedman, my new commercial demo highlights all of those bookable and unique sounds producers are looking for right now.

If I were to tell you my new commercial voiceover demo sounds great, that would be egotistical and self-serving – which would be embarrassing and soooo beneath me.

So I’ll just tell you my 2018 commercial voiceover demo sounds really awesome, which of course is a very different description from great. Right? OK, I’ll just go with that. Awesome. 😉

Hope you enjoy it.

peter’s handy dandy new voiceover demo checklist!

Peter's Handy Dandy ChecklistHaving completed my new commercial voiceover demo, I say with modesty, not bravado, that I am pleased with the results. I hope clients and prospects will like it as well because they are every demo’s intended audience.

However, I intentionally reminded myself recently to keep all the hard work of these past few months of demo pre-production, production and post-production in the proper perspective.

Here, now, is that perspective: it may crush the souls of many professional voiceover talents but the truth must come out: nobody – not one single person among your clients, agents or prospects – is AS excited about your new release voiceover demo as you are.

Yes, that demo…that creatively grew inside you and was meticulously birthed from inside an acoustically perfect studio and lovingly mastered by the finest audio doctors and nurses and is now ready to proudly be shared with the world…is mostly seen by that world as just another voiceover demo.

“But…”, you scream inside your head, “doesn’t everyone hear how much BETTER this demo is compared to the last one which now sounds to me now like a scratchy Al Jolson record played on a Victrola? I’ve improved so much!!! Love me! Love my voice!!!!!”

Gentle voice talent, no, the world generally doesn’t share your enthusiasm for this hard fought piece of audio. It’s not that the demo is bad (unless it is, yet probably really isn’t) but to them it is just ‘another demo’.

“Aw, what’s the use? What’s the point?! Why did I make a new voiceover demo then, if nobody cares?”

Aw pal, don’t be bummed. You just have to look at your demo differently.
The trick is, my friend, if you cannot make the world care about your new demo, then you must focus on making the world aware of your new demo.

What I’m going to start for you here is Peter’s Handy Dandy New Voiceover Demo Checklist! This list will help you organize WHO should be made aware of (and/or actually receive) your new voiceover demo and also (in my opinion) in what approximate order they should be made aware/receive. Your mileage may vary so use this as a helpful starting point and feel free to add stuff:

  1. All Personal Web Accounts
    1. Your personal web sites (maybe include some text about the demo being new)
    2. Sound Cloud
    3. Pay To Play accounts
    4. LinkedIn (your profile accepts media)
  1. Your Agents
    1. Send a personal email with the demo
    2. Make a follow up call to make sure they got it and post it to their web site (great –and reasonable – opportunity to get meaningful phone time with them)
    3. Make sure they post it to VOICEBANK if they have that account
    4. Include them in a mass email blast (more on that in a moment)
    5. Send a thank you follow up
  1. Recording Studios Where Your Are On A VO Roster
    1. Send a personal email with the demo
    2. Make a follow up call to make sure they got it and post it to their web site (great –and reasonable – opportunity to get meaningful phone time with them)
    3. Take good notes from your conversation if there is any new studio news (new people, new equipment, new location etc.)
    4. Send a thank you follow up
  1. Media/Video Studios Where Your Are On A VO Roster
    1. Send a personal email with the demo
    2. Make a follow up call to make sure they got it and post it to their web site (great –and reasonable – opportunity to get meaningful phone time with them)
    3. Take good notes from your conversation if there is any new studio news (new people, new equipment, new location etc.)
    4. Send a thank you follow up
  1. Prospect/Client Email Blast
    1. This should be a one topic email blast
    2. Keep the text short (under 100 words and even under 50 if you can)
    3. Add some nice graphics, pictures are even better
    4. Links to the demo in the email are vital (obviously)
    5. Pick key clients and do some phone follow-up to seek their opinion of the demo, discuss new opportunities
  1. Hot Prospects and Agents
    1. Email and call prospects that you really want to connect with about the demo
    2. Pick those few agents whose roster you’d really like to be on and contact them about your new demo
  1. Other Social Media
    1. Blog Posts about new Demo
    2. Facebook
    3. Twitter et al

So now, even though most of these folks might not care you have a new demo, they will be aware of it. Using any or all of the above tools to create that awareness (and maybe even subliminally some sense of excitement or urgency) might make some of your audience care about the your new demo. At least it should bring you to top of mind awareness in casting for a while.

Just remember that although you are justifiable proud of your new demo, sometimes the new demo isn’t the MOST important part. The valuable part of a new demo could just be opportunity to use the demo as a respectful and professional tool to communicate new and “interesting” news to prospects and clients to create awareness about YOU. The demo is your sound (and vital to your VO business) but you are the brand.

And just between us kids, I know how much better you sound on the new demo. You’re great! Nice job on the new demo!

 

yes, we all experience professional doubts

8 is great commercial demo audioconnellNewbie or old pro.

Voice talent or accountant.

Everybody goes through a period (or even periods) of professional doubt. If you’re dealing with voiceover doubts, maybe it will be helpful if I tell you how I solved my issue. As always, your mileage may vary.

For me, my professional doubts these past 18 months surrounded one very specific topic: my commercial voiceover demo.

I’d sailed through updates to my narration demo, my political demo, two (count ‘em, two!) television promo demos and two radio imaging demos.

But commercials are my bread and butter (narrations a close second). And I hadn’t updated my commercial demo in 8 years (I was booking off of it, so why should I change it? But I came to the realization that such thinking is just sloppy. 8 years without updating a demo is too long.
COMMERCIAL VOICEOVER DEMO audioconnell

In the past 18 months, that one demo has been something that been bugging me, to various degrees, specifically because I didn’t have a direction for the demo. I didn’t know what I wanted it to sound like. I didn’t have a handle on what I needed to have on the demo to sound current. Doubt.

Sure, voice-over trends come and go…’everyman’ begets ‘announcer’ begets ‘everyman’ on regular cycles and I can do each of those successfully in my sleep. But was I missing direction, content and answers. I didn’t know what the answers were nor did I know where to find them. Doubt.

I had doubts…about my abilities. So if you’d been hit by your own professional doubt too, just know you’re not alone.

I kept the ball moving by doing those other demos and by listening to a bunch of people’s commercial demos on Voicebank. My listening tour told me I was on my own…VO demos remain as individual as the people that voice them. Some were great. Some were truly crap. And these were people I know are booking.

Now I was doubt-filled AND confused.

During this indecisive period, in addition to doing other professional tasks (like those other demos), I relied on another tactic I’ve used in my life when faced with these kinds of situations: do nothing and wait.

While that sounds like a life plan that might make Tony Robbins’ giant head explode, it has actually worked pretty well for me.

I believe that in many instances, God or the universe or time will present me with an answer, a direction or a solution. I just have to be aware, pay attention and go where I need to go. I don’t know if I can explain it better than that.

For my commercial demo, that solution began to reveal itself during some voice-over meetings: VO Atlanta and Faffcon. There I found the answers to my doubt and lack of direction regarding the production of my commercial voice demo.

voices voicecasting mary lynn wissnerI happened upon my friend Melissa Exelberth at VO Atlanta who was having dinner with Mary Lynn Wissner, of Voices Voicecasting in LA. While I knew of her, I hadn’t until that time spent much time with Mary Lynn until that dinner and hallway conversations as the event went on. Mary Lynn had a real handle on what voice styles were being booked (she’s casting voice talent all the time). When she presented again at FaffCon and spoke with her further, I felt Mary Lynn was someone I absolutely needed to train with. Confidence was replacing doubt. With this solid professional connection, I had my direction.

So I began voiceover classes with Mary Lynn and I did so with some very specific goals in mind. I needed to see if I could harness the styles, execute the performances that were booking today. As an LA Casting Director who knows all the top agents, she was going to know whether I could do it. Certainly I felt I WAS doing that but I also know how much I sometimes don’t know. What I found out was that with what she described as minor tweaks, I was off to the races — the training went very well, and she is a great communicator.

Sound4VONext, I organized the scripts I believed would work well for the demo, providing lots of room for the styles I wanted to convey. Then we scheduled some times to record with Mary Lynn directing me and again, those session went exceedingly well. I reviewed some client spots I had done that I felt also work well on the demo, based on what Mary Lynn and I had worked on. I mixed new stuff with the existing stuff, with the help of the great audio engineer and voice talent Dan Friedman.

I am extremely pleased with our results.

I am doubtful no more.

Your solution is out there too. It will come to you. Be ready for it.

new voice-over demos deserve a new voice-over bow – political commercials

Political Commercials_wide_bdr_500

The thing with new demos is a lot like re-doing your kitchen.

With a kitchen, maybe you change out your cabinet knobs…which now clashes with your floor so you’ll have to change the floor. And you might as well change out your appliances if you’re pulling up the floor and before you know it you’ve spent $25,000 because you changed $20 worth of knobs.

Voice-over demos are a little like that too.

(Peter K. O’Connell NEW Political Voice-Over Demo – take a listen)

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When I re-did my TV promo demo (which really needed it) it started me to critically review my other demos (and my web site). One of the demos that needed tweaking (I felt) was my political commercial demo. So I did that (with a little audio support from my friend, the great Dan Friedman). Reviews have been positive (woot!)

But then I looked at the political demo page and felt something was missing. It didn’t call out “political commercials” well enough.

Then I look at the other demo pages and saw the same pattern. So I drafted some graphic image ideas and settled on a format that has a unified theme but still allows for unique execution for each demo page. A graphic example is on the top of this blog post.

The “brilliance” of all this likely won’t break the internet but it makes me happy and more importantly I believe will make for clearer concept comprehension for first time web site viewers.

check out my political commercial voice-over demo

Political Commercials_Peter K O'Connell_500

I just recently updated my Political Commercial Voice-Over Demo and I’m really pleased with how it turned out. My goal was to show my voice-over work in a variety of genres (for a variety of candidates and issues) most often heard in political commercials on radio and television (and now of course web too).

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peter k. o’connell new tv promo voice-over demo

TV Camera

This is my new TV Promo Demo.

My last voice-over demo for TV promo wasn’t as good as this (I’m not talking about me, but rather the overall quality of the demo).

Although I do think I sound better on this demo because I put time and effort in to studying with really good teacher and practicing what I learned. I’m glad I made the investment.

While I hope you like it, I hope promo producers like it even more 🙂

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