Entries Tagged as 'explainer videos'

peter k. o’connell aka the explainer video voice guy

Explainer Videos Peter K. O'Connell

Being nicknamed “The Explainer Video Voice Guy” wasn’t something I planned…I think it’s that way with most nicknames. But once you work with clients enough and friendship develop, nicknames are born and that how I got mine.

Hey, as long as the check is made out to Peter K. O’Connell, clients can pretty much call me whatever they want 🙂

Peter K. O'Connell business cardOn my business cards, I list Explainer Videos as one of genres for which I provide voiceover services. People who aren’t involved in media production ask me sometimes “what is an explainer video?” It’s a reasonable question that you might have too.

Usually short (like 2-3 minutes – but sometimes longer), an Explainer Video is a  fun and informative video presentation that creatively explains a product or service. Because it’s fun and informative and short, an Explainer Video captures and retains the viewers attention, making it a more useful sales tool for companies — compared to longer, dull videos or even brochures.

Plus, video continues to be a preferred media for people to discover new ideas and concepts.

The reason I get selected so often to provide voiceovers for explainer videos, I have been told, is because I offer a variety of fun, informative and friendly reads – depending on the script and the client’s audio branding needs. Like commercials and narrations, Explainer Videos fit my vocal styles.

For example, as an Audiobook narrator, I think I’m good (maybe even just OK) but certainly not great. Yet with Explainer Videos, as a voice talent I excel. I can’t draw a straight line but I can enjoyably tell you all about that straight line with a Explainer Video script in hand.

At this point, it would probably be more effective (and likely more entertaining) to let the Explainer Videos do the talking. So here are some examples of my Explainer Video voiceover work.

DELOITTE CANADA

This was one of the more informative Explainer Videos I recall narrating as I felt I not only learned about the impressive depth of Deloitte Canada’s knowledge of Canada’s economy but I also understood it…and folks, I was never a Finance major in college. Really well written.

ESKER

I worked with a great team at Esker, a global leader in document process automation. Their talent marketing team asked me to voice a series of explainer videos that highlighted their impressive array of services in a fun and interesting way. They save a lot of smart companies a lot of time and money Here’s one example of the explainer video series I voiced for them.

 

3 MINUTE CATHOLIC CATECHISM

I’ve done videos for clients all over the world and it’s a great experience. This particular project was interesting because the producer found me on Google all the way over in Austria. 15-20 years ago, that would not have been possible but today, it happens all the time. This was an interesting project because the producers wanted to make these short 3-minute videos, explaining the Catholic religion’s Catechism, for many languages. They started in German, producing all the videos based on a German voice talents tracks, then came to me for English. Needless to say, the video timing got tricky as they switched languages. It was great nonetheless!

If you’re interested in using me as the voice for your explainer video, give me a call at +01 716-572-1800.

voice-over puts the “explain” in explainer videos

For those who don’t know, explainer videos (also sometimes called video demos) are usually 1-3 minute videos that creatively tell the story of a product or service or even a story. There are many kinds…here’s an example of an explainer video I narrated for a DVD series which presented information about the Catholic Catechism in a friendly and creative way.

There are tons of talented production companies churning out amazing stories for products and services of all kinds. It’s an entertaining way of engaging a consumer.

Well, it’s supposed to be entertaining.

Problem is, just like in almost every facet of business, there are businesses out there who try and take crazy and short-sighted shortcuts on things like explainer videos with cheesy graphics and homegrown narration.

Yup, business owners narrate these videos themselves or have some family member narrate their explainer video, further diluting the possibility of any one watching the video past the first 10 seconds. It’s like watching a train wreck.

So here are my unsolicited tips for a valuable explainer video.

First, on an explainer video – visuals are the key…if they aren’t awesome, your production is in trouble. Visuals are job one.

Second, you don’t absolutely need a voice talent for a successful explainer video…but your visuals better tell a very, very, very good story…and you should look into a custom music bed too if you’re not going to use a voice talent.

Third, and I know I appear biased but I’ll take the risk, don’t do the narration for your explainer video in-house. Hire a voice-over professional (there are only a few thousand out there…see, I’m not just hawking my wares).

Great visuals and a great story teller will make your explainer video engaging and memorable. And that there’s the whole ballgame.