I met Natalie Stanfield Thomas at Faffcon 2 but I knew of her work before then.

She’s a wonderfully creative voice talent who brings alot of life experience to her voice over work and it make her audio great.

We were talking one day (as we New York State neighbors often do) and she mentioned how she felt how she was upset with herself and her faux communication skills. She said she’d been using social media as a way to communicate with her friends and family more than actually speaking with them.

I said you’ve got a blog post in that idea and you need to write it. She finally did. Here is my friend Natalie Stanfield Thomas:

In the past six months, I’ve witnessed the birth of my friends’ grandchildren on one side of the country and children of another within days of each other on the other side of the country, I’ve been there to offer support when a marriage fell apart a continent away, crashed a wedding and reception I didn’t even know about until some friends told me, gave moral support to a friend who was dealing with a child with emotional/behavioral struggles, cheered from the sidelines while another friend launched her book deal, drooled over the latest cuisines and tastings some of my cohorts saw fit to share, and witnessed countless career-making deals be made between friends in the entertainment industry.

I did all of this, and never left my desk, in fact, for the most part many of these exchanges occurred without any real human contact at all. I had all of these interchanges with my close personal friends and family members, through Facebook and Twitter.

It suddenly occurred to me that I have been lulled into the false sense that I was actually cultivating my relationships.

It was so astonishing, as a matter of fact, that one of my friends remarked in an email exchange that he too had just realized that since we often comment on one another’s pictures or status updates on Facebook, he had not realized until that very moment, in that very email, that this was the first intentional contact we’d had with one another in SIX MONTHS.

Our job is communication, it’s what we’re supposed to be good at, so why then am I sitting here making a ‘to do’ list of intentionality?

I am reminding myself that PERSONAL contact with the people important to me, friends and clients is something I have to cultivate. The electronic media that makes networking so simple, also has an insidious side. It has the ability to afford a false sense of connectivity, to make you believe you are staying involved, when in reality you are on auto pilot. Remember, the only time you can coast is when you are going down hill. So I’m awake now and pedaling forward. I’m making personal contact with the people I interact with in my social media.

So how about you?

When was the last time you had a real conversation with the people in your network? Think about it, and do me a favor will you? If you see yourself in any of this, don’t ‘tweet’,'plus’ or ‘like’ it until you’ve first called someone and told them about it.

There are two or three voiceover coaches who post so much on Facebook, Voiceover Universe and Twitter et al about their latest seminars in Tupelo, Mississippi or where ever that I’ve simply unfriended them. Social media for them is an endless informercial, I guess.

Oy.

Evidently so many voice talents have sooo much new business – based on all the Facebinkedinwitter posts I read from them – that there may be no voice over jobs left for me (or you for that matter) so we all should just quit. It’s like an accountant in April posting “I just completed another tax return!” Um, pal, that what you’re supposed to do.

The debate over the best microphone has become so intense that two voiceover talents will duel to the death tomorrow morning– their weapons of choice will be a Neumann TLM 103 and a Sennheiser 416. It begs the question if two voice over talents die in the forest, who will announce it?

And it will surprise you to learn that voxmarketising is NOT the only blog on the topic of voiceover – at last count there were 14 billion voice over blogs, all of them debating whether breaths should or should not be edited out of narrations.

Obviously I’m being silly but the truth is: in the voiceover business, we talk a lot.

When it’s not on mic, it’s on line.

The trouble is we’re ALL talking about the same things…over and over. And I think I’m getting burnt out.

That’s a bad thing because while I thought I was contributing to the conversation, I wondering now if I’ve simply been contributing to the noise.

Paul Strikwerda, my Double Dutch voiceover friend, recently wrote about this issue, which I have been bandying about in my head for a while. He’s felt tad bored by what he’s read.

My concern is not that I’m bored (I know how to fix that – change the channel, hit the off switch) but rather that I’m the one being boring. I’ve actually cut back a bit on my social media and blogging because I didn’t feel I had anything interesting to contribute. I’m not sure “my perspective” is always enough.

Thinking about it that way made me feel a little better because at least I was thinking before typing. I think when it comes to Social Media, that’s not done a lot (and it’s not an issue exclusive to voice over talents, believe me). I’ve also been guilty as charged so don’t think I’m casting aspersions (so please, no emails from aspersions looking for voice work).

It seems we’re now all (and that “all” was a lot smaller when I started in Social Media) talking about the same voice over topics and from where I sit (just one man’s opinion here) the individual perspectives don’t always seem unique enough or even thought-provoking…and again, myself included.

I know we all just want to be heard and we all enjoy freedom of expression and that’s great. I don’t want it stifled but shouldn’t we all consider a little self-editing? Just a little?

I don’t know about you but I do NOT want to be the “oh not THAT guy again” brand. The line between frequency and obnoxious gets thin fast in social media; brands are now suffering (and not reaping).

SEO and marketing opportunities available through Social Media are so enticing (based on cost) that I think we all forget sometimes that for Social Media to be effective, we have to be maybe less frequent but certainly more interesting. And that’s not always easy.

Nor should it be.

What do you think? Or are you even paying attention anymore?

Truth is this was a simple idea that I should have caught on to long ago but last week is when inspiration hit. My hope now is to give you an idea that you can customize to hopefully benefit your business.

I graduated from the University of Dayton in 1986 which didn’t seem like a long time ago at the time.

Looking at LinkedIn recently I was checking on UD groups and such and saw some called “Business Connects”; these were city specific networking groups made up of UD Alumni in that city.

Ooof! Simple. On-line. Free. Double ooof!

Now I had tried creating an in-person UD alumni group in Buffalo and long story short, it no longer exists but not for lack of alumni interest.

So I created University of Dayton Business Connect Western New York. This group would include any UD alumni who have or currently do live anywhere roughly between Buffalo, New York and Rochester, New York. But those are the only requirements (so if you don’t meet the requirements, don’t ask to join cause I’ll say no – but I’ll say it politely and with a smile).

I gotta think that if you graduated from a College or High School, something like this exists BUT if it doesn’t, I can tell you it is not that tough to slap one of these groups together. If you are willing to spend a couple of hours prospecting, ‘er, researching your school name and your city name on LinkedIn, I bet you can find folks who you can invite to join.

Over about 2-3 days, there are 11 members in our group. A ton? No, but a start. I’m not sure if I can give you a better example of social media at work.

To be fair, I have no idea how successful this could be but I have nothing to risk and individually and as a group we have everything to gain.

Do you think this would be worth doing in your area for your school?

If you are in or around the Philadelphia, Pennsylvania area and have a new or continuing interest in social media as it pertains to you life (business or personal) I highly recommend you attend Podcamp Philly 2010.

Of course if you have a Podcamp ANYWHERE near you, I recommend you attend it.

The cost is only $20 (which basically weeds out the real attenders from the pretenders and makes headcount more efficient for the volunteer organizers) You can sign up HERE.

The one that started it all, Podcamp Boston, will celebrate its fifth anniversary this Saturday and Sunday, September 25 & 26, 2010 at the Microsoft N.E.R.D. Center (yes, you read that right).

That’s the good news. The bad news is it looks to be sold out and there is a wait list for tickets. So I guess blog posts like these for their event don’t seem so necessary anymore.

Well, good luck to all involved anyway.

Some will think this stuff and nonsense but I have been stewing about something for while and it has truly been bugging me.

Facebook Fan Pages.

Specifically, should I have one for my voice over marketing?

I have one for the Voice Over Entrance Exam and I have my own personal Facebook page…but do I need a “Fan” page? Sheesh!

Social Media clearly has a narcissistic component to it. Rarely are you asking people on Twitter or Facebook or LinkedIn or on your blog how they are doing – more likely you are telling people who, what, when, where and how you are doing.

There is no ME in team but there sure is ME in Social Media.

Yet most of us play the game and often times enjoy it especially when there is give and take, usually always pleasant.

But I guess it’s the term Fan Page that has bothered me (I think Facebook is trying to get everyone to call it a Like Page but you’re basically asking for fans or for people to vote that they like you.)

That’s awkward to ask and seems kinda desperate in appearance when the Fan Page is about me (the e-book is a “thing” and it helps people – I have no problem with a Fan Page there).

I have joined a ton of fan pages for other people and never gave it a second thought. No, I didn’t think they were desperate at all because of their Fan Page.

But I look at myself differently. It feels like I am being egotistical if I do this Fan Page thing. The old comic line “But enough about me, what do YOU think of me?” comes to mind. Again…awkward is the word that keeps coming to mind for me.

From a business stand point, it could help me communicate with people on Facebook who are interested in my voice over business (the same reason I participate on LinkedIn and Twitter). That’s the big “Pro” in the “Pro/Con” debate that’s been raging in my cranium literally for months.

Well, ultimately that was the deciding factor for me and shamefully, I am announcing I have a Facebook Fan Page now (talk about burying the lead). Peter K. O’Connell – Male Voice Over Talent is what its called (for the SEO lovers out there). In this context, it sounds as ridiculous as “Peter K. O’Connell – Male Model” but, in for a penny, in for a pound.

We’ll have to see how long I can stomach this. I make no promises.

Thanks for listening.

Female Voice Talent Susan McCollom

As you may or may not know, VOICE 2010 starts next week in LA.

As you may or may not know, I’ve been asked to take part in a panel hosted by John Florian and featuring Doug Turkel, Trish Basanyi, and David Kaplan.

I’m talking about voice over marketing and the internet and here’s where my new friend Susan McCollom comes in.

Today I received an email from LinkedIn saying “Susan McCollom has indicated you are a Colleague at Voice 2010″. In her message Susan said:

HI Peter,

I just wanted to introduce myself and connect with you (albeit through cyberland) before the big event begins!! I’m looking forward to meeting you and getting to know you and your work through the course of the conference.

- Susan McCollom

And I of course accepted the invitation.

Folks, there can be no simpler example of how easy it is to market yourself on the internet than the professional exchange that Susan and I had.

There can be no better example of how to prepare for a conference and get in touch with people you WANT to me than what Susan did here. Sure, their will be tons of connections after the show…but to do it before shows her excellent ability to plan and prepare for the show. She will be getting the most for her money, I’m guessing.

I’m looking forward to meeting Susan. Who is looking forward to meeting you?

the audio'connell YouTube page

I am not a pioneer on most things, including social media. I like to see where things are going, if they are going to build up a big enough head of steam and then decide to join in.

It was that way for me with Facebook, Twitter and LinkedIn and now with YouTube where I have create my own page and produced my first video. Why?

Well, my college degree is in Radio/Television communication and I did own a video production company for six years so this is not totally unfamiliar territory. But I wasn’t sure on many fronts if I wanted to dip my toe in the video waters via social media.

Two things changed that.

One was when Jeff Kafer said he wanted to produce a video of the VO-BB voice talents recreating “The Night Before Christmas”. I didn’t have any of the tools needed at the time or a clue about the new way video worked but I decided to plod through it (embrace change etc., blah, blah). My finished work for that piece wasn’t stellar and Jeff had to tweak it a lot to make it presentable but it put me in to a more “I can do it” frame of mind. So thank you Jeff for that.

Next was the technology. I tried a Logitech camera for the VO-BB video but I thought it wasn’t sharp enough (or maybe the dullness was a result of the talent within my lens). Then I attended an Ad Club of Buffalo presentation featuring Kodak’s Chief Blogger, the very kind and knowledgeable Jennifer Cisney. Part of her presentation, not surprisingly included mention of some Kodak products including their Zi8 portable video camera. At the same time Steve Garfield, who I had met briefly some years ago at Podcamp Boston, published his new book (which I bought) on video and spoke highly of that same camera which had an input for external audio (which most cameras don’t have and which was something of importance to me). At $200 I figured I could make an educated mistake.

Calling around to some friends for editing tools advice and with my own trail and error (as is the way we all seem to learn, technologically, these days) I was ready to make my mistakes more publicly.

I am quite sure that after I do this for a while, I’ll look back at this video in disgust for its poor quality in any number of areas but for now, it’s not the worst thing I’ve seen and hopefully the content is a bit different.

I hope you’ll subscribe to my YouTube page and lets enjoy this ride together. Thanks.

I’ve met and conversed with Mitch Joel two or three times and not for about a year. So when I thought about writing the opening sentence to this blog as “My friend Mitch Joel has a new book coming out…” I stopped.

Mitch Joel is a very nice guy as far as I can tell but he and I aren’t friends; friendly certainly. Were time and place different, I think we could be friends– I don’t know. But today he likely wouldn’t know my name if he saw me nor does he know the names of my children or even that I have children; I’m absolutely cool with that. We all have business contacts like this.

But I wanted to say “friend” because ever since I met him at the very first Podcamp Toronto where we both presented, truly enjoying his great presentation on personal branding there and then subsequently as I watched the spotlight of social media and personal branding grow on him, I’ve quietly felt proud of him, like you would be of a friend. His blog posts and his insights on Twitter (he makes pretty good use of 140 characters) teach me a lot or at least make me think about things, much like a friend would.

I think that it boils down to Mitch’s overarching message that people need to communicate within social media as real people; we want real interaction – authenticity. Not some sales pitch…not the one way conversations that permeates so much of social media. Authenticity is Mitch’s on-line message for himself and its a key point of his new book, Six Pixels of Separation.

Enjoy this wonderful Twist Image video about Mitch’s book (courtesy of CC Chapman, who actually is a personal friend of Mitch Joel’s) and then please reserve your advanced copy of Mitch’s book.

I was visiting LinkedIn and realized I hadn’t spent much time connect with folks within the groups to which I belong. Specifically, I was reading about folks in the two University of Dayton alumni groups on LinkedIn.

I’m from the UD class of 1986 which does not seem like twenty-three years, one wife, two kids and twenty five pounds ago, but it is.

While I guess it shouldn’t have surprised me – given the news for the past year – I was taken aback by all the UD graduates who are out of work…talented, experienced folks, not simply new graduates (who I’m sure are experiencing job search challenges too.

I’ve got very little to offer these University of Dayton folks who are out of a job right now, no magic pill or super advice.

But I do have my networks.

There’s my LinkedIn network, my Facebook, network, my extensive off-line professional network of colleagues, clients and friends. That’s another thing twenty-three years since graduating from college gets you.

So I posted in both University of Dayton LinkedIn groups the following:

Hi Folks:

I was reading through many of the LinkedIn bios of University of Dayton grads on both UD alumni groups and WOW, are a lot of alumni (talented, experienced UD grads) out of work. This sucks but I’m not willing to just ignore the problem without trying – even in a small way – to help.

I’m fortunate; my voiceover business is going well as is my marketing business. But I understand how hard lean times are so I’ll simply offer this:

IF any of you are in the fields of broadcasting, media, advertising, marketing or web and you want to connect with me, feel free. I’ll accept your connection – even if we never met on campus. You’re a UD grad and that’s good enough for me.

THEN if you need or want an introduction to anyone in my network, ask. I’ll set it up. I’ll open the door – your talent and knowledge will have to keep it open. But I am glad to help get you started.

If you’re in engineering or law (or some other major that didn’t mentioned), my connections simply aren’t as strong but if you think I can help…I will try.

I have no idea if this will work for you or not but the way I see it, it’s a start, it’s free and something good may come from it. In any event, I hope it helps.

Best always,
- Peter

I’ve already made one connection with a person looking for some help and if that’s the only success, then great.

It helped me remember that we are not helpless to help. We ALL have connections but we all don’t think about them and how they can help others (hey, all this just occurred to me today and we’ve been in an economic meltdown for more than a few months).

So my question to you is: what will you do to help? I don’t mean you helping UD grads, unless you want to. It can really be anybody.

But you have to reach out to them…they don’t know you can help. Sometimes, like in this example, it can be electronically by pressing a few buttons. You can find people to help at your school, your neighborhood, your church…or something else, you choose.

And it’s not a heavy load- all I promise is an introduction to someone in my network for people who have shared a common experience with me: we all graduated from the University of Dayton.

In this experience, all I needed to do was realize I could do something…and I did.

So can you, this is just a friendly reminder.