Entries Tagged as 'logo design'

voiceover business card story

Peter K. O'Connell Voiceover Business Card

Over the weekend, audio producer Brad Newman was evidently looking at all the business cards he collected at FaffCon 9.

He saw that I had not one but two new business card designs.

He posted a picture on social media and it started a discussion because folks had questions. Why the two cards? Why the different designs? Why didn’t Minnesota beat the Yankees in the wild card series? Lots of questions.

So I thought I would do a quick overview on the two cards which will also bring you up to speed on my marketing changes (if you’re some kind of marketing stalker).

OLD CARD

  • 2017 O'Connell Business Card Old The relatively cheaper old cards were crafted while I was trying to get some new, fancier cards made
  • My original goal was to update all my voiceover branding since I moved to North Carolina; I would adopt the dark blue light blue scheme that was a tip of the hat to the University of North Carolina’s color scheme (not exactly like theirs but in the family)
  • I also had a graphic idea for really highlighting the phrase “Voice Over Talent” and explaining the type of work that involves (because I’ve had to continuously explain what a voiceover does for 35+ years)
  • I was trying to do a plastic card, as I had done before with cards I did while in Buffalo, but my old vendor screwed up the new blue design TWICE and after that, he got fired
  • You’d be surprised at what a complete pain in the butt it is to try and RGB and PMS color match light blues – ridiculous
  • For the old cards, I found a vendor who did the thick paper cards who also painted the sides
  • He could not do a PMS color do I got stuck with that crazy bright blue
  • The weight of the card was really nice as was the painted edge
  • As nobody else was going to be as bothered by the color situation on the old card as I was…I lived with that old card for a while

As time went on, I knew I wasn’t happy with the old card and, even more so, with the word mark itself which I felt needed help.

As much as I liked the word mark font on the old card, the full word mark did not make the brand name (which happens to be my name) stand out. I wanted a font for the brand name that looked personalized, which would then be supported by the tag line in that font I used on the old word mark.

I could have tried actually printing my name and making that part of the logo, except my printing Sucks with a capital S.

So I look at thousands (truly thousands) of hand script fonts that conveyed friendly, fun and masculine.

Trying to find a masculine looking hand script font that also doesn’t look like it was written by some kind of angry demon is not as easy as you’d think.

Remember, I was trying to convey friendly to support the tag line “Your Friendly, Neighborhood Voiceover Talent”. Worse some of the “male” based script font sure looked awfully girly to me and many of my voiceover peers, whose opinions I sought throughout this process.

Two things then happened kind of simultaneously. I found the font I really liked for the brand and I found a new vendor for printing the plastic cards. It would look good but it would not be cheap.

NEW CARD

  • 2017 O'Connell Business Card NewWorking with the new brand font and old tagline font within the blues color scheme, my designer came up with the logo idea of making everything flush right…I thought it worked really well, so I carried that thought through on the front of the business card where everything is flush right
  • I tried to make the font sizes bigger….small font size may be cool but readability is where it’s at for business cards and my eyes are getting old – bigger font size and a bit bolder
  • My designer also PATIENTLY helped me narrow down my PMS color choices…she deserves combat pay for babysitting me through that debacle
  • I really liked the way the back of the card (all dark blue with white VOICE OVER TALENT) worked on the old card so kept it on the back of the new card
  • The card size as you may have noticed is bigger than the old card…it is credit card size
  • I added a clear coating on all the front and on the white VOICE OVER TALENT…really makes a nice impact

So then why did I bring two sets of cards to FaffCon? Well I didn’t really. I brought mostly the old cards to distribute because I wanted to get rid of them and my peers aren’t likely to be as impacted by my card design as real prospects. I handed out a few of the (expensive) new ones to a few Faffers.

Now you know more about my business cards than you ever wanted to…hope this helps.

the new los angeles chargers seem graphically challenged

SanDiegoLosAngelesFootballLet me be clear, I really like the city of San Diego. I would consider living there if only the city was not in the state of California.

As far as football, this week they announced they are leaving San Diego and going to live in Los Angeles. Oh well, that’s sports.

But with a new city comes a new logo and that’s where I become interested. Don’t get me wrong, I like sports. But logos, I really like.

As I have noted here before, team like the Los Angeles Rams can really botch a logo opportunity. Badly.

Well in just a few days, the Chargers of Los Angeles have quickly botched their new logo opportunity as well.

The logo roll out gives you a pretty fair indication of what kind of operational chaos the Chargers of (pick any city in California, I guess) are in.

sandiegochargersNow, to begin with, the Chargers, late of San Diego, seem to me to have lost a bet when it came to logos and colors. Certainly, they didn’t have as bad a situation of it as the Cleveland Browns, but logo and word mark wise, the Chargers could certainly do better with the move to LA and a new icon.

The logo roll out (such as it was) gives you a pretty fair indication of what kind of operational chaos the Chargers of (pick any city in California, I guess) are in.

The first logo (LA on the left) was, I’m pretty sure, designed on Fiver as it looked like an amateurish mating of the Los Angeles Dodgers and Tampa Bay Lightning.

I wasn’t the only one who caught that (the internet had a blast with it).

Then, for reasons that I perceive as panic driven because of the poor reception given the Los Angeles Chargers “Fiver Logo”, the team went back to their horrible word mark with yellow/goldish lettering on a light blue background about 24 hours later. They must have called the “braintrust” at the Los Angeles Rams for advice and were told, go back to your old imagery and just change the city name.

Then to add insult to injury, the LA Chargers went and hired a coach from the Buffalo Bills to be their new head coach. Who hires anybody from the recent Bills staff and hopes to win anything? Oh yeah, Jacksonville. Oy!

So between this logo fiasco (and I expect it to continue) and the coaching choice, don’t expect season ticket sales to go through the roof next season for the Chargers.

In other sports news, the Oakland Raiders (it seems) will be moving to Las Vegas in a few years. Hope their new logo is better than the horribleness that is the name, branding and worst of all colors for the Las Vegas Golden Knights. Ick!

los angeles rams have no style

los angeles rams logo

Look at that.

The NFL’s St. Louis Rams are being hauled back to Los Angeles. The 2,000 or so old Los Angeles Rams fans from the original are very excited.

The millions of other Los Angelinos couldn’t give a ram’s ass. The reason?

It’s GOT to be the logo.

I only noticed it tonight after the NFL draft started (probably like thousands of others). Really, Los Angeles? Really?!

Bad enough the team got stuck with a crappy name like the Rams (only one worse would be The Bills). But to get a second chance at life in LA, having been stuck with questionable team colors (once yellow and blue now pukish gold and dark blue) you would think some great LA designer would have at the new logo and give it LA style.

No.

They are staying with the Rams name for heritage sake (again, WHAT heritage?!) and they took the old word mark and just slapped “Los Angeles” on it.

WTH?!

los angeles rams iconAnd who the heck is going to be scared of this Ram? Look at it! Oooo, I’m shaking.

This should be the logo of a Single A baseball team with a color-blind graphic designer, not an NFL franchise.

CFL maybe but not NFL.

Who wants to wear that stupid looking ram on a baseball cap or sweatshirt?

No the Rams will NOT be leading the NFL Merchandise sales in 2016.

They had a great branding opportunity and they blew it. New (kinda) city, new (kinda) team with a new (not really) logo.

If they win the Super Bowl, no one will care about the logo I guess. But nobody cares about the logo now either.

a new logo for the toronto maple leafs?

Toronto Maple Leafs logo

This is a conundrum.

On the one hand, as a Buffalo Sabres fan, I shouldn’t even HAVE a Toronto Maple Leafs logo on this web site. It is sacrilege.

On the other hand, the possible switch of one of the more famous logos in the NHL interests the heck outta me.

So Go Leafs Go!

In spite of not having won a Stanley Cup in many years (like many, many years) it is still one of the most famous teams in hockey. It was the city I saw my first NHL game in at the old Maple Leaf Garden.

It is said that in honor of the team’s 100th Anniversary next year, their will be a new logo (and one assumes uniforms as well).

The logo is famous but I would not call it iconic. It’s not as ugly as, say, the New Jersey Devils logo. Simple as it is, I find the Maple Leaf logo attractive but certainly with room for improvement.

There has been no official logo redesigned yet but the talk of a new Maple Leafs logo has the sports graphic design world (mostly amateurs at this point, I believe) frothing at the mouth. Understandable, as it’s an exciting proposition.

There are a lot of ideas out there but one early logo I’ve seen really shows promise. The designer is Matt McElroy. It retains the simplicity of the original mark, the colors (which any would be crazy to change) and adds a kind of simple strength to me.

 Toronto Maple Leafs Logo Concept By Matt McElroy Number9Concepts All Rights Reserved

Toronto Maple Leafs Logo Concept By Matt McElroy Number9Concepts All Rights Reserved

It takes a well know international hockey mark (the blue maple leaf) and adds a simply, strong “T” to a new logo that everyone in the NHL (and probably the world hockey community) would know instantly.

Toronto Maple Leafs Uniform Concept By Matt McElroy Number9Concepts All Rights Reserved

Toronto Maple Leafs Uniform Concept By Matt McElroy Number9Concepts All Rights Reserved

Do I think this will be the winning design? I don’t know. I’m pretty sure that logo race is just getting started and some big logo design houses (hopefully not just uniform makers, oy!) will get in on the race.

This should be a lot of fun.

new cbs sports logo

CBS Sports Old New Logo

I really need to listen to my inner voices sometimes.

About 3-4 months ago I remember seeing the CBS Sports logo and thinking “Man, that thing is dated!”

Now I come to find out that at the end of November, CBS Sports announced they are unveiling their new logo during Super Bowl 50 (notice “50”, not the roman number for 50 which would be “L”, which in the common vernacular would stand for “loser” — this is my guess as to why the NFL isn’t using the “L”).

It’s good that they are updating the logo. The problem is the new logo sucks.

Drab. Dull. Not a damn sporty thing about it.

Now you may say “it’s a TV logo, they’re going to make it bounce around and spin and look really cool in motion.”

Fine but no. A logo needs to be able to convey the message of what you (your brand, company) do, in and of itself. This new CBS logo could be for a CPA firm or even a dishwasher. The old one at least has a little style and some motion to it. It felt a bit sporty.

Where’s the action? Where’s the excitement in this new CBS Sports logo? It’s SPORTS for goodness sake. Where’s the vibrance? Where’s the motion? The old logo (much as it needed a refresh) had lots of these attributes.

CBS Television Network Logo

But of course the old CBS Sports logo did not posses a classic style to it that would allow it to live forever like, for example, the logo of its mother ship, the CBS Television Network and it’s classic Eye logo and font. This logo will (and should) live forever.

So let’s take a quick peek at how this new sports network for CBS compares to some of the other sports network logos.

Sports Network Logos ESPN, Fox, NBC

When looking at sports networks, you’s have to start with ESPN which has gone from a little cable station in Bristol, Connecticut to a sports giant. How big? Basically, ABC Sports ceased to exist when Disney (which owns ABC) bought ESPN. And this logo needs a refresh. It looks about as 80’s as the old CBS Sports logo.

Fox Sports logo is…meh. Whether it’s Fox Sports, Fox News and the Fox Network, the logo is plain. Not bad, just plain. Such a wide ranging and successful company should have a more impressive network icon. But again, there’s a reason I’m not part of this discussion. 😉

Finally NBC Sports. This is a bit of a mashup. You’ve got the iconic peacock (one of the great logo refreshes/rebirths of the 20th Century), the recently refreshed NBC workmark (which I like very much) and the scripted sports work mark, which is just OK. But of the three logos, probably NBC Sports works the best as a logo.

So there you have it, my take on network sports logos.

The bad news is you can’t get the last five minutes of your life back. 🙂

mca-i gets a logo makeover

 Media Communications Association-International has completely redone their association logo

Media Communications Association-International has completely redone their association logo

Before I begin, I feel I must disclose that I was a past-member of Media Communications Association -International (MCA-I) and a national board member.

That’s right, the poor group (at the time) must have been in such desperate shape that they put me on their national board. And I have friends who are still on that board (and who are making it a great association today). I like the group but I was the only Buffalo-member, and with kids, I couldn’t build up the group locally — no time. But we did some great stuff of the national group.

With all that cleared up, I feel I am ready now to address that MCA-I has gotten a brand new logo for the association.

For any of you who have ever served on a not-for-profit board, you know that getting marketing stuff done like a new logo is like passing a kidney stone…difficult and painful, there will be vomiting and crying and the positive result will be a relatively small outcome from a lot of work.

But in MCA-I’s case, the new logo was TOTALLY worth the effort. It’s awesome!

I don’t know who designed the logo but it’s great.

I suppose I actually ought to give some historical perspective on why this new logo came about.

The old logo sucked.

OK, enough with beating around the bush, eh?

Well, I liked the colors of the old logo and the font but it was altogether too odd. It looked too much like one of the drawings CBS might have thrown out when they were first designing the CBS Eye logo. This is just my opinion of course, but since they have a new logo, someone in power over there agrees with me.

Allegedly.

This new logo (specifically with it’s icon) speaks to the heritage of the media professionals who started the association, working initally in film, evolving with the medium into video, straight through to the new generation of digital media producers who make up much of the MCA-I’s current memberships (certainly there are still many filmmakers still in the group).

For all of them, that icon totally works.

The font and capitalization of the word mark is sharp with rounded and pointed corners. Just nice. And they held on to those great, unique colors.

Plus I have seen some different versions of the logo for different uses and it is really flexible.

So congrats to ALL who were involved in the design of this new logo and the marketing plans that go with it. Job well done. I hope your group continues to shine.