Entries Tagged as 'networking'

heaven help us – more social networking

About 100 years ago, I joined a free online service called Referral Key.

Conceptually, it’s a networking group where you can refer your buddies when you have business opportunities for them. You can even pay them a referral fee (although you don’t have to).

I had forgotten about what I had for lunch yesterday even before I was done eating so this web site was LONG off my radar.

Then somebody got the bug and found me (a voice talent, naturally, we’re all social media parasites). Then another invite and another. All my friends, all people I’m glad to connect with on yet another social media platform.

But for what purpose?

If I think one of my friends is right for a voice over job, I’m going to recommend them (as I have in the past) with no strings attached. I don’t expect any referrals from them and I’m OK with that. They are my friends – that’s enough for me.

What I need to do is step outside the VO click and meet some folks on this site who are fresh referral meat.

And when exactly will I have time for that?

…because i don’t have enough to do already

Truth is this was a simple idea that I should have caught on to long ago but last week is when inspiration hit. My hope now is to give you an idea that you can customize to hopefully benefit your business.

I graduated from the University of Dayton in 1986 which didn’t seem like a long time ago at the time.

Looking at LinkedIn recently I was checking on UD groups and such and saw some called “Business Connects”; these were city specific networking groups made up of UD Alumni in that city.

Ooof! Simple. On-line. Free. Double ooof!

Now I had tried creating an in-person UD alumni group in Buffalo and long story short, it no longer exists but not for lack of alumni interest.

So I created University of Dayton Business Connect Western New York. This group would include any UD alumni who have or currently do live anywhere roughly between Buffalo, New York and Rochester, New York. But those are the only requirements (so if you don’t meet the requirements, don’t ask to join cause I’ll say no – but I’ll say it politely and with a smile).

I gotta think that if you graduated from a College or High School, something like this exists BUT if it doesn’t, I can tell you it is not that tough to slap one of these groups together. If you are willing to spend a couple of hours prospecting, ‘er, researching your school name and your city name on LinkedIn, I bet you can find folks who you can invite to join.

Over about 2-3 days, there are 11 members in our group. A ton? No, but a start. I’m not sure if I can give you a better example of social media at work.

To be fair, I have no idea how successful this could be but I have nothing to risk and individually and as a group we have everything to gain.

Do you think this would be worth doing in your area for your school?