your voice over business may owe the supreme court a thank you note
This is a political post but not in a Democrat or Republican kind of way.
You may have seen in the news last week as an “also in the news” feature after the Haiti and NBC late night imbroglio, that the Supreme Court issued a ruling that loosened restrictions on corporate campaign spending.
As viewers and listeners, this means more political campaign ads – soft, hard and/or nasty – but upwards in some estimates of $300,000,000 more in political ad spending in the next political cycle.
Whether or not you like that as a citizen or politico matters less to me that what that ruling means to me as a voice over talent of political spots for radio and TV. If you wanted to, say, only cut me in for .5% of that total in voice over work – I’d probably consider it.
Some voice talents don’t like to do political spots and some, like me, study the client/candidate for their stand on one or two issues of high importance and if he/she doesn’t match up, you pass on the spot.
So if you’re of a mind to, you might want to dust off your political commercial voice over demo and maybe think about updating it if you haven’t in a while. It looks like it’s gong to get politically busy pretty soon.
