I am well aware that this may be of interest to no one but me or it may encourage you to take a well-times critical eye to your own web site; it was time to clean up audioconnell.com
Let it be said up front that the clean up was on account of (bad english alert) stuff that I put on the site in the first place. Was I wrong then? Probably not…the web is an evolving place and our job as business owners is to stay on top of the changes for our site. What made sense then may not make sense now. Plus, refreshing a brand or at least tweaking it on occasion (note that) is not a bad thing.
My point is with the growth of the International Voice Talents, Voice Over Workshop and even the female voices, the site can revert back to its original platform – promoting my voice over business. The plan I developed when I started those businesses was to build on my web equity and that would mean sacrificing a little of my own voice over business to do that. Well, I got ‘er done enough for those two as they are up and running on their own; it was time to update the web site and I did…and will….forever.
I realize that my graphic abilities are not the best so the representation above may not look as beautiful as the site does on your browser but this is for demonstration purposes only. So here’s a rundown of the cleaning and polishing (maybe they will offer you some helpful ideas as well):
A. This is the first part of the changes involving the navigation of the site. It used to say male voice demos – which were all mine. Now it has my name on there which is clearer for the visitors (over 1,400 of you unique folks last month and I thank you). The other part was clarifying how to book/hire me…sort of asking for the order, if you will. This involved looking at some of the content on the site already and reordering it within the navigation.
B. This part involved cutting out some navigation stuff that was old or unnecessary. Just as a couple of quick examples: I dropped the client login button (I email an FTP address to clients which is easier and simpler) and dropped the voice over workshop link (people use www.voworkshop.com now). Much cleaner.
C. This is a bit of the pizazz and razzle dazzle . First, this spot used to have a variety of old mic pictures which were nice but used up important web real estate…bye bye mics. Hello audio’connell’s secondary logo (the “ao” logo as opposed to the full “audio’connell word mark logo with the microphone which is on the left of the site). Most social media pals are very familiar with this icon as is anyone who remembers the story of my favicon. BUT also I added some client logos up there on a rotating basis just to gently let people know some of the folks I’ve worked with. The cool fade process is done by adding pixie dust (and that stuff’s expensive!)
D. A break with lower case tradition, in just this one instance. We’ll see how that goes.
E. Pulled out about three demos here having everything to do with money. Thank you God it’s been an OK year for business and I’ve been making money in my core areas of commercial and narration. But message on hold sounds the same everywhere and podcasting is not an area where many folks focus on quality or expenditure…of any kind. So buh bye.
F. As mentioned earlier, a little branding paint has been applied to the site and this text area was a key place to convey this message. Plus it’s not a bad thing to freshen up the text for the bots occasionally.
G. A key part of my marketing effort is to get out a press release every month and yet I fall behind. Not because I don’t have stuff to write about but rather I don’t make the time to get the writing done. So there are two fresh press releases on the home page.
Just so we’re clear, this post isn’t meant as an ode to me but rather as a pot stirrer for you and your web site. Certainly if things are going exceedingly well, I am not encouraging you to screw with your formula. But a reflective and maybe even critical eye could help you see things on your site that need a little improvement. And there was no heavy lifting involved in this process.