Entries Tagged as 'social media'

social media graphics update

Peter K. O'Connell_Linkedin_2018FIRST OFF, I WILL ADMIT I was sooo late to the table on this one. But nobody let me know!

It turns out in April 2018, LinkedIn AGAIN changed their profile page design.

It tightens the key information on your LinkedIn profile into most of the top third of the page (information like company name, college, contact info and total number of LinkedIn connections).

Why this is important to you is that you may need to or (indeed) want adjust your LinkedIn graphics…especially the big display graphic.

In my case, I very much like the ability to widen out that display graphic which, prior to the change on my page, just carried my brand logo. This display graphic layout seems to be much more flexible than the old version.

Plus I get to highlight one of my favorite pictures of Bond Lake here in Cary where I walk in the early morning. I included the ducks at no extra charge!

So anyway, if you have a display picture in your LinkedIn profile, just check to make sure it looks ok in the new dimensions.

And if you don’t have a display picture, why would you throw away an opportunity to brand your business or have your LinkedIn profile page look incomplete…or at least like you don’t care or aren’t paying attention?

Get ‘er done! Hope this helps.

now 400 facebook business page likes

Peter K. O'Connell Facebook Business Page Likes 400Not for a moment do I claim to truly understand the analytics of any social media platform. Facebook, LinkedIn, Twitter et al with their likes and followers are about as deep as I get into it. Whether it’s a science or a sham, I don’t understand most of it, I don’t pretend to nor do I lose sleep over it.

Yet again this morning, however, I was putzing around my Facebook business page in another futile attempt to figure out if I was passing or failing my on-going social media exams. I do this occassionally as some sort of weird self-torture.

When what did my wonder eyes did I see but the number 400 next to ‘business page likes’ (or followers or zombies or something), none of that matters. What matters is that there were 400 of…something interested in what I was saying on my Facebook business page, Peter K. O’Connell – Male Voiceover Talent.

I assume (without any real research, of course) that there are voiceover talents who also have Facebook Business Pages who may have 10 times as many page likes as my 400 that they may have obtained organically or via purchase — and good on them.

Just from a personal stand point, 400 likes seems like A LOT. Call it egotistical or even naive, but it seemed like a nice number and I was weirdly pleased with it.

Alleged Facebook Logos Past and Future

I know enough about social media analytics to understand that likes and followers don’t tell much of the social media effectiveness story unless these followers are ” actively engaged” in the content they are following and that there is indeed quality content to actually follow.

But since starting my  Facebook Business Page back in 841 B.C., I’ve evidently said enough stuff that 400 people enjoyed it enough to like the page. That to me is stunning. It is also worthy of a very humble thank you if you liked my Facebook business page or followed my Twitter page.

Thanks.

twitter screws with your branding again

Peter K. O'Connell Twitter Graphic CHange

You probably didn’t get the memo.

Or if you’re like me (and God help you if you are), you kinda noticed something different on your Twitter profile but ignored it and moved on…until you DID notice it.

Twitter changed the layout of your profile, not a ton but juuuust enough to screw with your branding.

The little profile picture on your Twitter profile, you know, the one the shows up next to every tweet? The size of that got changed last week.

It used to be a square and now it’s a circle.

Big deal, you say? Who cares, you say?

Well maybe it’s not Armageddon, but depending on the size of your profile picture, the image may have gotten cut off, leaving your branding looking a bit sloppier than you may prefer. Prospects look at social media accounts and judge you on your branding. Just like you judge others on their branding.

Now is it a bigger deal for you?

The fix is easy enough (just more unnecessary work). Take your original picture and make it a bit smaller so the rounded edges of the new circle don’t cut off your image.

Then re-upload the pic to Twitter, resize if necessary and save.

Then wait for some body else at Twitter to unnecessarily change something else without letting you know.

Hope this helps.

3 Steps to Fix Your Twitter (maybe 4)

Fixing Twitter For Voiceover TalentsMaybe Twitter is working just fine for your voiceover business.

More likely, though, you don’t really have a focused business purpose for Twitter.

Twitter is designed to be very customized so even if two voice talents compared their Twitter feeds, likely it would be different…please don’t worry that you are doing it wrong. You’re not.

But you may be able to do Twitter more efficiently.

If you’re just looking at Twitter for fun, you don’t need a plan. But it’s also, in my opinion, kind of a waste of your business day if you spend any time there.

Should you want to use Twitter for a myriad of voiceover business objectives, putting some thought into it will help you make sense of Twitter and make it work for you.

‘But Peter,’ you whine, ‘this sounds like work.’

Yes there’s some work involved. We are talking about Twitter as business tool, you tool!

Relax, though, as I’m going to chart a course for you to help you think all this through.

I’ll also give some examples of what I do so you can either copy some of what I do on Twitter or run fast in the opposite direction…but at least you’ll have a plan!!

Peter K. O'Connell Twitter

  1. Decide what you need Twitter to do for you?

The assumption here is that you want to do more with Twitter than just play. You likely want to have some kind of objective, like:

  • I want to network
    • It could be with prospects, clients or your fellow voice pros
  • I want to be educated
    • I want to learn about industry trends (mine or the business categories I work with most); new technologies, or even social media trends from people smarter than you or me
  • I want to stalk
    • In a business way, not a creepy way – most likely involving prospects or current clients (maybe also your peers) as a way to learn about what topics, trends or observations are important to them — you DO already follow all your clients on social media, right?!

You may want to do one, some or all of these things and that’s OK. You may even want to execute something totally different. But as you look at your current and future Twitter connections, I would advise that you identify and follow your custom objectives with a specific agenda in mind because I think it will help you moving forward

  1. Identify your top Twitter targets

You want to network? OK, but with whom and to what end?

You want to be educated? OK, but what about and with whom do you want to achieve that knowledge?

You want to stalk? Which prospects do you want to follow and what do you want to achieve (awareness, new business, a referral)? Are they specific people or a category of folks?

Just following someone on Twitter is simple. And not likely to move the business or educational needle terribly far.

It would also be wonderful if these folks you followed on Twitter would follow you back, but that’s not a given. They might not initially be interested in you, as people don’t immediately follow back on Twitter like they used to do. Or they might not pay a ton of attention to Twitter. Everybody and company uses social media in different ways.

The point being you should have a kind of mental strategy about what you want to achieve with Twitter targets.

Twitter listsIf you can’t fathom a strategy quite yet, that does NOT mean you should not move forward with Twitter. You can at least get your ‘followers’ list organized and Twitter has a great internal tool for that.

It’s called Twitter Lists. Twitter Lists allow you to create your own lists within your entire list of the people you are following. You can also subscribe to lists created by others.

How is that helpful to you?

Viewing a timeline of just people from a specific list will show you a stream of Tweets only from the Twitter accounts on that list. While there can be some benefit to subscribing to other people’s lists, I personally just focus on lists I have created – occasionally checking other lists to see if I’ve missed somebody in a category.

For example, voice talents are always looking to get on voice talent rosters of audio production companies. How many audio production companies are you already following? How many are following you? (If you’re not sure, check out follow tools like http://unfollowerstats.com/).

My recommendation is that you create a Twitter List of Audio Production Companies and tag all your current connections to that list (a list as big or small a list as you want).

Then figure out what other lists you’d like to curate on your Twitter account (you can have one Twitter connection on more than one list if you like, it’s your list!). Again, this is valuable because with this list, you can see only the Tweets of those on the list. This is a big time saver, a great way to see customized conversations and trends — and all of it leading to the next big fix.

  1. Tweet thoughtfully

For some folks, the idea of Tweeting is truly butt clenching, for fear of not knowing what to say. For some folks, they just type what ever is on their minds (often proving they have nothing to say).

If you have focused on what you want to get out of Twitter (step #1) and from which audience you want to interact with (step #2), step 3 shouldn’t be as challenging and you won’t come off a s a moron (see above folks with “nothing to say”).

Rule #1 on Tweeting thoughtfully is to remember to treat each tweet like you’re speaking to a person…don’t be intimidated by 140 characters…just be you, for lack of a better term. Don’t “act” like an expert, your content will prove your expertise.

Rule #2 is tweet like you would like to be spoke to. For example: what do you like hear?

  • You like to be sincerely complimented
    • You can simply “like” a Tweet by somebody on one of your list (they’ll likely be notified of your like and may check out your Twitter profile – make sure that your profile page is updated and looks nice)
    • You can send someone on your list a compliment on their Tweet – throw something personal in there, more than “nice Tweet” or “thanks”
    • You can share the Tweet with your audience (people whose Tweets get shared usually get notified about that and it may help you get followed back)
  • You like to learn new things
    • If someone on your list has shared something that you really like, say thanks but tell them why it was helpful
    • You might try doing this via “direct message” on Twitter, and a conversation might ensue
  • You like to share things that are interesting to you and that you think others also my find interesting
    • So share what you like – if they don’t like it or aren’t interested, it’s no crime, people will move on and not think worse of you

The bottom line is you MUST offer content (i.e. Tweet) for people to begin to notice you but it’s best not to just Tweet for Tweeting sake – offer a thoughtful content that reflects who you are either professionally or even personally if you’re comfortable doing that

Make Friends First AudioconnellRule #3 would be don’t sell. This is more my rule than anything else but I have not seen one example of someone actually selling via a Tweet and people buying, at least not in voiceover.

At the very least, be indirect. For example: “I’m really excited that my new commercial #voiceover demo is done. If you like, check it out at www.audioconnell.com

When it comes to tone on Twitter (or Social Media or Life) my rule is to at least attempt to talk with people, not at them.

SO now what? What’s the follow up after I do all this?

Well, what you’ve done by creating these lists is you’ve got the start of a database. People you can learn from; connect with and possibly get some business done. So craft a plan to do something with all this information. Like what?

For example, from the aforementioned list of audio production companies, why not go to their Twitter account, click on their web site link and gather some contact data to put in your company database. Then send them a letter, introducing yourself and your information- maybe request to be added to their voiceover roster. Then a few days later, follow up by phone.

Did Twitter just become a lead generation tool for your business? That’s for YOU to decide.

Hope this helps.

thank you anyway but today is not my birthday

EDITOR’S NOTE: This has become an annual New Year’s Day post. Happy New Year!

January 1st is not my birthday. Never has been.

But for those social media outlets that demand a birth date in a profile I decided to make January 1st my Social Media birthday.

I’m not big on putting a lot of vital personal information out on the web, a birthday being just one example of a person’s personal identity puzzle that those with ill intent could use in a nefarious way.

So thanks for your thoughts and wishes. I accept them in the spirit of kindness and friendship that they are offered.

I hope your new year is blessed, happy and safe.

the 3 amivos podcast – my new canadian voice-over friends

I know it sounds silly, but I still get surprised that people read my web site.

Sure I know people visit the site, but when I talk to people that have read the site (cause there is a lot of stuff there), it’s a (pleasant) surprise.

I say all this because I got a call a few weeks ago from Garnet Williams who told me all about…me. He’d read about me and the stuff I’d done and asked if I would be a guest on his voice-over podcast, The Amivos and Friends Super Funtastic Happy Hour Podcast.

The ‘Amivos’ in the podcast (or VOdcast) refers to the 3 Amivos with include Garnet, Dave McRae and Mike Pongracz – all Canadian-based voice-over talents who decided to put together this show about voice talents.

They were under the impression that I was to be their first American guest on the 4-show old program (as their very first guest in Episode 3 was the great narrator and VO in TO co-mastermind Patrick Sweeney) but alas, they found that I have Canadian blood in me, even though I was born in the States. So I am an Americanadian.

The show was recorded while I was driving back from Pittsburgh, PA and I gotta tell you, that drive never went by so quickly. It was enormous fun because these guys clearly know how to run a great show and are fine interviewers. It reminded me about what was great about radio.

We talked so much that they had to leave out the fun story about how I signed with Tanya and Darryl at Ta-Da Voiceworks while at FaffCon in Ventura Beach and how I met Tanya as well as VO in TO co-mastermind Jodi Krangle at a Deb Monroe Voice-over class some years ago in Toronto (see, I get to hang out with ALL the cool Canadian voice talents).

With my sincere thanks to Dave, Mike and Garnet, I hope you’ll not only want to listen to the show that I’m on (ego? moi?!) but also check-out their past and future episodes.

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