If you’re looking for expert advice in this post, you ain’t gonna find here today…nah.

Today you’ll just find some observations of how social media and voice over are intersecting and maybe some thoughts on if any of it is still useful.

How do you like Google+ so far? Have you hitched your wagon to that social media train yet?

Me? I’m not feelin’ it. I’ve tried….I’ve got circles and connections and posts, oh my. But so far it feels too much like work to keep up with another network. I’ve got lots of connections…many from people I have NOTHING in common with (I’ve been trying to do something different…learn from people outside my normal circle). But I’m not finding much of it interesting. Again…this could all just be me…for others it may be a panacea. And I’m not trying to insult the network…I don’t think it’s bad or difficult to use or anything. I just don’t find myself wanting to check it out.

Oddly, I’m feeling the same about Facebook. I certainly read it more often than Google+…and yes I get drawn into silly chats, and try and make funny comments that probably amuse me more than any other readers…but I also find myself internally cursing myself when I go on it for wasting my time. I feel I should be doing something either more productive or constructive. It’s almost like I can feel part of my brain melting away, never to be thought from again, when I’m on Facebook.

For the purposes of helping my business, I post blog post links on Facebook (and Google+ and Twitter and LinkedIn) just so I can bore a broader audience, but even this gets tricky (the post part is tricky, not the boring part…just think how bored you are right now after reading only THIS far and how easily I was able to manage to elicit that reaction from you).

On Facebook, there are personal profiles and “Like” pages, on LinkedIn and Yahoo there are Groups or Boards, on Twitter there are hash tags -all with the imagined purpose of allowing you to share your thoughts among the widest audience possible and with whom you share some common interest…in this case voiceover. Conceptually, that’s awesome but operationally…oy!

Well my friend, who is both talented and lovely and a great voice talent with whom I have shared a microphone on more than one occasion, Connie Terwilliger pointed out on a forum (it might have been FB but to show you how mind numbing it has all become, I can’t remember which forum) recently how she wished that all these groups would just merge because of both the duplication of information across multiple channels (and some people are artists at managing this, Paul Strikwerda being my idol on managing all these channels to get his message out) and just the sheer volume of channels to keep up with. I’m paraphrasing here and if I’ve inadvertently mis-quoted Connie, she will right my wrongness without malice (I hope).

What was interesting was that another friend, who is both talented and lovely and a great voice talent with whom I have never shared a microphone on any occasion, Terry Daniel made the observation, as one of a group’s moderators, that he wouldn’t want to merge his particular group because it’s a niche voice over group – many (but not all) newbies to the field of voice over join his group. OK, makes sense from his perspective too.

All I kept thinking was: more niches, more channels, more work.

But are there more readers? I bless those with the time to sift and digest the multitude of voiceover groups, posts, tweets and twhats…they hurt my head. I gotta work, it’s more relaxing.

Where do you stand on any of this? Is my brain just shutting down early? Or might we be approaching a turning point in people’s reaction to and interaction with social media…especially as it relates to voiceover?

Something monumental (not really) happened recently that shook the social media world to its core (ha!).

My Twitter follower count went over 1,000 followers and my “Likes” on Facebook for my Peter K. O’Connell – Male Voice Talent page went over 100. My friends on my Peter K. O’Connell Facebook page is somewhere around 700 with a total of over 800 on LinkedIn. I’m just getting started on Google+.

So if you are in there somewhere, thanks. If you’re not, that’s OK too. And if you said “who cares?!”, I understand that too.

But it made me think of a question that has been asked before but I think still plagues folks…in Social Media, does size matter?

Nope. It does not.

It’s about the “who” not the “how many”.

I have a VO friend and a Social Media maven who has well over 1,000 LinkedIn friends (these all-welcoming connectors are called Lions). This person is actually feeling overwhelmed with all the connections. Many of the connections are not terribly applicable to his voiceover business. He was thinking about purging his list a bit…nothing personal, just practical, I think.

This person didn’t make a mistake per se in being an Open Connector, I started out as one too. And who knows where some of those currently inapplicable connections could lead someday.

But with time a precious commodity for all of us; it seems to me that making connections with people who are current friends, industry contacts or people who might be a prospect or a contact to a prospect make the most business sense for social media.

If you just want to be pals for the sake of being pals on Social Media, that’s OK. But if you are using Social Media as a business tool, as I am, connecting with people who can offer you an opportunity someday and to whom you (me) can offer help seems to me to make both business and social sense.

I’m sure there was some kind of furor about the community pages when they debuted – I guess by my research – about a year ago. I don’t remember caring much about the topic then but I do remember hearing about them. I just didn’t think it would ever relate to me.

Except now audio’connell Voice Over Talent has one and there’s nothing I can do about it.

This actually doesn’t make me happy.

This is how Facebook defines Community Pages:

“Community pages — the pages that link from fields you fill out in your profile — are for general topics and all kinds of unofficial but interesting things. You “like” these pages to connect with them, but they aren’t run by a single author, and they don’t generate News Feed stories.”

So when I saw in a Google Alert that I had this community page (which I immediate thought I had set up some long time ago and just forgot about – I’m getting to that age now) I wanted to make some changes to it. Which let me to this little Facebook provided factoid:

“Can I edit the content on a community page?
No. Community pages display Wikipedia articles about the topics they represent when this information is available, as well as related posts from people on Facebook in real time. At this time, there is no way for you to add your own pictures or edit information on these pages.”

If one uses social media to control branding (as much as possible) this lack of control is not a good thing. I don’t think I like it and at this moment it is a pretty negative element of Facebook in my eyes. To be continued, I guess.

Truth is this was a simple idea that I should have caught on to long ago but last week is when inspiration hit. My hope now is to give you an idea that you can customize to hopefully benefit your business.

I graduated from the University of Dayton in 1986 which didn’t seem like a long time ago at the time.

Looking at LinkedIn recently I was checking on UD groups and such and saw some called “Business Connects”; these were city specific networking groups made up of UD Alumni in that city.

Ooof! Simple. On-line. Free. Double ooof!

Now I had tried creating an in-person UD alumni group in Buffalo and long story short, it no longer exists but not for lack of alumni interest.

So I created University of Dayton Business Connect Western New York. This group would include any UD alumni who have or currently do live anywhere roughly between Buffalo, New York and Rochester, New York. But those are the only requirements (so if you don’t meet the requirements, don’t ask to join cause I’ll say no – but I’ll say it politely and with a smile).

I gotta think that if you graduated from a College or High School, something like this exists BUT if it doesn’t, I can tell you it is not that tough to slap one of these groups together. If you are willing to spend a couple of hours prospecting, ‘er, researching your school name and your city name on LinkedIn, I bet you can find folks who you can invite to join.

Over about 2-3 days, there are 11 members in our group. A ton? No, but a start. I’m not sure if I can give you a better example of social media at work.

To be fair, I have no idea how successful this could be but I have nothing to risk and individually and as a group we have everything to gain.

Do you think this would be worth doing in your area for your school?

Voice Talent Peter K. O'Connell with fellow Voice Talent and Founder of Voices of Vision Shawn Maroney

I’ve said it before and I will say it again, Toronto is one of my favorite cities in the world.

Shawn Maroney is an example why. As a Canadian voice talent attending VOICE 2010, he thought to himself that something like that event should take place in Canada and from June to September he set about to make it happen – Voices of Vision.

Because of personal commitments, I couldn’t attend the Friday and Saturday events but I was able to attend the mixer.

It was a great night – enjoying time with old friends and new – talking voice over all night long. Thanks Shawn for having the vision.

Voice Talent Peter K. O'Connell with Voice Actor and Coach Deb Munroe

Voice Over Talents Peter K. O'Connell and Patrick Sweeney

Voices.com Co-Founder Stephanie Ciccarelli with Voice Talents Peter K. O'Connell and Elaine Singer

Voice Talents Tom Cook, Jodi Krangle and Dan Lenard

Voice Over Talents Peter K. O'Connell and Jodi Krangle - a great friend to voxmarketising.com

If you are in or around the Philadelphia, Pennsylvania area and have a new or continuing interest in social media as it pertains to you life (business or personal) I highly recommend you attend Podcamp Philly 2010.

Of course if you have a Podcamp ANYWHERE near you, I recommend you attend it.

The cost is only $20 (which basically weeds out the real attenders from the pretenders and makes headcount more efficient for the volunteer organizers) You can sign up HERE.

The one that started it all, Podcamp Boston, will celebrate its fifth anniversary this Saturday and Sunday, September 25 & 26, 2010 at the Microsoft N.E.R.D. Center (yes, you read that right).

That’s the good news. The bad news is it looks to be sold out and there is a wait list for tickets. So I guess blog posts like these for their event don’t seem so necessary anymore.

Well, good luck to all involved anyway.

September is National Voice Over Month

Not to be too dramatic about it, but it’s about damn time.

Almost every group, organization and/or species has a week or month named in honor of them. Often times it sounds like a joke when you hear some of their names and so too may the impression here now for some, but it’s not.

My friend and fellow Voice Over Talent Dave Courvoisier kinda mentioned the idea in passing when he noticed in his blog about a week or so ago how many voice over activities were taking place in the month of September (more than usual, it seemed).

For example: Amy Snively’s Faffcon is taking place in Portland, Oregon on September 11 & 12th. Joan Baker’s New York City-based “That’s Voiceover” LINK is taking place on September 22nd. These events in addition to the usual voice over seminar suspects like Pat Fraley’s regional seminar in Buffalo, NY on September 25th & 26th mean that the summer slumber has been shaken off.

Then Dave sent me an email Saturday (yes, just this past Saturday) saying this National Voice Over Month idea was gnawing at him and what did I think.

I copied him, Amy Snively and Bob Souer on my answer (because I feel it’s always better to cause trouble in a group); my answer was that Dave’s idea for a National Voice Over Month was the right idea and that we could pull it off in four days…and now we are.

Somewhere in there, Voice Over Xtra!’s John Florian and Voice Talent and Social Media Tour De Force Terry Daniel I believe also got roped into this and I think there are many others who are contributing to this month long event as well. I hope you’ll take time to acknowledge all their efforts when you see them on-line on blogs, podcasts, videos or social media outlets like Twitter or Facebook etc.

Dave grabbed a domain and created a web site, Amy drew up a logo, I helped with some copy and we’re all still actively adding to the program – as a professional voice talent you are sincerely encouraged to participate in whatever manner you feel you want to…maybe comment on blogs, retweet NVOM announcements, or maybe create a Voice Over meetup in your city where all the voice talents get together for a visit.

One of the more interesting things to see was how Dave (the true driving force of this idea) called for a hastily called weekend vote on Saturday from the board of SOVOA to endorse and support September as National Voice Over Month; by Sunday it was passed. Brilliantly executed and kudos to the Board for the response time.

Our goal, I think, is simple and openly self-serving– share with as many people as possible what Voice Over Talents do, who they are and where they can be found. Yes, we are trying to create awareness among potential employers for every voice over professional in this industry but I think we’re also trying build on the credibility we’ve established in the wake of our collective professional works this far.

I’m proud of my very small part in all this because I believe strongly not only in the art and industry of Voice Over but also in the men, women and children who perform within it around the world. We are a talented bunch and it’s not a bad thing that we say that ever so briefly…maybe once a year.

Will you celebrate with us? Let me know how you’ll be a part of National Voice Over Month.

Maybe I should be more specific.

Two weeks until the end of the world for voice talents who want to enjoy the amazing discount on the FIRST EVER voice over unconference: Faffcon.

Two full days of voice over learning, growing, troubleshooting, connecting, and faffing about for just $149–how awesome is that?

Sure, you can always go next year– but dontcha want to be one of the cool kids who was there at the very first one?

If your not sure what it’s all about, I’ll refer you to this post I wrote about Faffcon a while back. I hope you’ll attend.

Some will think this stuff and nonsense but I have been stewing about something for while and it has truly been bugging me.

Facebook Fan Pages.

Specifically, should I have one for my voice over marketing?

I have one for the Voice Over Entrance Exam and I have my own personal Facebook page…but do I need a “Fan” page? Sheesh!

Social Media clearly has a narcissistic component to it. Rarely are you asking people on Twitter or Facebook or LinkedIn or on your blog how they are doing – more likely you are telling people who, what, when, where and how you are doing.

There is no ME in team but there sure is ME in Social Media.

Yet most of us play the game and often times enjoy it especially when there is give and take, usually always pleasant.

But I guess it’s the term Fan Page that has bothered me (I think Facebook is trying to get everyone to call it a Like Page but you’re basically asking for fans or for people to vote that they like you.)

That’s awkward to ask and seems kinda desperate in appearance when the Fan Page is about me (the e-book is a “thing” and it helps people – I have no problem with a Fan Page there).

I have joined a ton of fan pages for other people and never gave it a second thought. No, I didn’t think they were desperate at all because of their Fan Page.

But I look at myself differently. It feels like I am being egotistical if I do this Fan Page thing. The old comic line “But enough about me, what do YOU think of me?” comes to mind. Again…awkward is the word that keeps coming to mind for me.

From a business stand point, it could help me communicate with people on Facebook who are interested in my voice over business (the same reason I participate on LinkedIn and Twitter). That’s the big “Pro” in the “Pro/Con” debate that’s been raging in my cranium literally for months.

Well, ultimately that was the deciding factor for me and shamefully, I am announcing I have a Facebook Fan Page now (talk about burying the lead). Peter K. O’Connell – Male Voice Over Talent is what its called (for the SEO lovers out there). In this context, it sounds as ridiculous as “Peter K. O’Connell – Male Model” but, in for a penny, in for a pound.

We’ll have to see how long I can stomach this. I make no promises.

Thanks for listening.