Entries Tagged as 'video'

Narrating for the North Carolina Victim Assistance Network (NC-VAN)

“There are legal obligations to assist the criminal, but who is there to help the families of the victims?”

When I was chosen as the North Carolina Victim Assistance Network (NC-VAN)narrator for the North Carolina Victim Assistance Network recent informational and fund-raising video production, that’s the line in the script that caught my attention.

Who DOES help the families of murder victims? Where IS the support for individuals and families whose lives have been ruined by violent crime?

In my new home state of North Carolina, the answer to those two questions is the North Carolina Victim Assistance Network (NC-VAN).

The well-produced video is an uncomfortable video to watch at first because none of us like to hear about or watch the suffering of others.

But without NC-VAN, many impacted North Carolina families would be completely adrift in some of the most awful ways one could imagine. NC-VAN gives violent crime victims and their family a kind of anchor, some direction and a bit of hope in an otherwise seemingly hopeless situation.

At the end of the video, it is the North Carolina Victim Assistance Network that asks for the help it so willingly offers others everyday. It is financial help they need. It is financial help they deserve.

If you can help them, I hope you will. Thank you.

re-visiting voice-over body shop was a completely different experience

George Whittam, Dan Lenard, Peter K. O'Connell VOBS

When I wrote the promo blog for my Monday night appearance on Voice-Over Body Shop (formerly known as East-West Audio Body Shop or EWABS), I had the chance to watch a bit of my 2011 appearance. That episode was George Whittam and Dan Lenard’s 4th show and it was a great deal of work for them to get the show on the net, given the tools of the time. But like true broadcasters they worked through it and got the show done. It was a fun time for me to be a part of and especially for the audience.

Fast forward to last night.

Locales have changed with Dan having moved this past summer from Buffalo, NY to Hollywood and a new studio in his new house. The show originates from this “Lenard Broadcast Center” so finally Dan and George are on the same set. The show has a new name (‘cause Dan isn’t in the East anymore) and the broadcast enjoys much better Internet streaming technology. George has become extremely comfortable as technical director with the newer technology and Dan keeps the flow of the show going very well. 5 years worth of shows will do that.

Sponsors have noticed the improved program as well because the show has many of them including (on this episode anyway) Voice-Over Essentials, Voice-Over Xtra, Edge Studio, Source Elements, VO2GoGo & Antland Productions.

I was linked in to the show about 30 minutes before air and got to have a nice visit with George and Dan, discussing how much the show has evolved. Certainly with any broadcast, that’s going to happen.

However, from my perspective as an early guest on show #4 to my latest appearance 5 years later, the show has experienced a wonderful evolution from two well-paired co-hosts who are not just committed to their show but, even more so, to their audience.

So if you didn’t get a chance to see the show live, here for your viewing pleasure is last night’s broadcast. Thanks boys. And happy 5th anniversary.

MEDIA RELEASE – Veraview Chooses O’Connell To Voice In-Arena Lacrosse Commercial

audio'connell Voice-Over Talent Media Release

BUFFALO, NY, March 10, 2016 – – Voice-Over Talent Peter K. O’Connell, whose voice has been heard on in-game commercials and promotions for many professional and colligate sports teams, has now added the National Lacrosse League (NLL) to his ‘list of leagues’ with his latest commercial voice-over project.

O’Connell’s voice was featured on an in-arena commercial on behalf of Buffalo-based VeraView. Veraview is the Official Video Conferencing Partner of the National Lacrosse League. Shown during game breaks at home games for the Buffalo Bandits and Rochester Knighthawks, the spots included players Ryan Benesch of the Buffalo Bandits and Matt Vinc of the Rochester Knighthawks.

View the spot below:

About Veraview

Founded in 2000, Veraview offers a diverse and experienced team of communications, network, and audio and visual professionals that understand today’s cutting edge applications and ever changing technologies. From a single room to an entire building, Veraview provides complete solutions tailored to meet your needs today while planning for tomorrow. Veraview’s communications solutions include video conferencing, recording and streaming, digital signage and presentation technology. Veraview’s audio and visual solutions enable multi-media presentation and collaboration. Veraview’s automation and control designs provide a seamless integration across systems. Veraview’s partnerships with leaders in global technology such as Microsoft, Polycom, and Crestron enable Veraview to provide a “best of breed” approach with your project and budget in mind.

About Peter K. O’Connell

America’s Friendly, Neighborhood Voice-Over Talent, Peter K. O’Connell, has worked with a wide variety of companies from around the world in addition to this most recent commercial project for Veraview as well as the National Lacrosse League’s Buffalo Bandits and Rochester Knighthawks. Some of Peter’s clients include General Electric, Kraft Foods, PBS Television Network, Shell Oil, Pitney Bowes, Western Union, Bacardi Rum, Highlights HIGH FIVE Magazine, Deloitte Canada, Rich Products, U.S. Army, Starz Cable Television Network, BlueCross BlueShield, SunSetter Awnings, Time Warner Cable, Harlequin Enterprises and Darien Lake Theme Park.

Described as a natural born storyteller, Peter K. O’Connell’s voice-over productions have been heard globally in radio and TV commercials, medical narrations, television infomercials, political commercial voice-overs, TV network promos, e-learning narration projects (computer-based training, internet-based training and web-based training), PSA’s, message on-hold, as well as other video and media productions. Peter owns audio’connell Voice Over Talent, a division of O’Connell Communications, LLC and can be reached via audioconnell.com.
– 30 –

Company Media Releases ON LINE:
http://www.audioconnell.com/media

Company Name Pronunciation:
au·dio·o’·con·nell (awe-de-oh-oh-kah-nel) or au·di-o’·con·nell (awe-de-oh-kah-nel)

Company Name Spelling:
Use lower case letters- audio’connell or audio’connell Voice Over Talent

Company Web:
http://www.audioconnell.com

Company Blog:
http://www.voxmarketising.com

O’Connell Voice-Over Resume:
http://www.audioconnell.com/clientuploads/pdf/OConnell_Peter_Voice_Over_Resume_151021.pdf

3 reasons why this such a good tv commercial

It’s hard for a TV commercial to get my attention, hold my attention and make me remember it. That’s because I’ve not only seen so many commercials but I’ve also been a part of so many commercial productions that I think I’m a little jaundiced about spots.

So the other day while just changing channels, I came across this Bayer Aspirin commercial having never seen it before. It totally drew me in and got my attention and I’ll tell you why I think it worked so well.

GREAT WRITING IN 7 SECONDS
You innocently watch a guy at a sporting event, enjoying himself. Some paramedics come towards him, which confuses him because he has no medical issues. But as they tell him, he soon will. WHAT?! That’s a great commercial hook. Bam! 7 seconds!

GREAT COMMERCIAL ACTING
Make no mistake, it’s not the voice-over that impresses in this spot, it’s the actors. Our protagonist not only delivers his set-up line well but his facial expression after he’s told he’s about to have a heart attack is spectacular, it’s real and it’s honest. But let us not ignore the great simple performance of the paramedic who firmly but calmly informs her soon to be patient that he’s going to have a heart attack.

SIMPLE EDITING IS NEVER SIMPLE
From the establishing shot to paramedics entry and conversation shots, it all flows really nicely and innocently until the viewer is as smacked awake as the protagonist when the heart attack line is delivered. The editing is simple because there seems to be nothing especially dramatic unfolding. Until it does.

Maybe you saw the ad and it didn’t grab you like it grabbed me but it was so impactful to me as the viewer I wanted to share it with you. There enough NOT so impressive spots out there that I think we should celebrate the really good ones.

What do you think about this spot? Great? Or did it seem like just another TV spot?

a thoughtful branding change

An updated logo for Levi's Jeans

An updated logo for Levi’s Jeans

OK, so I like logos. Anyone who’s read this blog over the years knows that.

But beyond the art of it, to which I am drawn, there should also be some real thought put into a logo’s place in the complete branding of a product or service and some sound reasoning behind the change.

Often times when companies change their logo or publicly address their branding, they issue fluffy, non-sensical press releases usually written by their design agency team who have drunk their own Kool-Aid based on the content of their reasons for making the branding change (hint: the real but never stated reasons are usually about low sales, change in management or a self-inflicted catastrophe). They also craft cool videos (for which many times I am a sucker ) telling the story of the logo’s development.

In this case, Levi’s Jeans (to whom I have been a pretty loyal customer) really kinda came clean on their logo missteps over the years and laid out a very simple, straight forward case for the new branding going forward. I’m not sure there is any business category where branding is more important than clothing (maybe alcohol or perfume).

But I think when any business is thinking about how to explain the graphic part of their branding, this video shares a pretty thoughtful base upon which you might start a discussion about your own branding.

Otherwise just enjoy the pretty pictures.

Requiescat in Pace Don Pardo

Legendary NBC Announcer Don Pardo

Legendary NBC Announcer Don Pardo

It’s unfortunate that two successive blog posts are remembrances of the dead. First Robin Williams and now legendary NBC announcer Don Pardo.

But the emotions for me surrounding the news regarding these two talented people could not be more different.

Of course when I woke up to the news this morning about Don’s death, I was startled but not shocked. For some reason (maybe I’m a long distance, harmless stalker who is just not that good at this stalking gig) I knew of Don’s age and that he had long been pre-recording his SNL intros. He was 96 years old when he died.

It’s a loss to be sure but that’s a great life run.

And he was STILL WORKING! I remember thinking at the beginning of each recent SNL season “how long can Don keeping doing this?” I got my answer: to the very end.

Awesome.

And kudos to Lorne Michaels for ensuring that as long as Don wanted the job, he had the job.

Yes, I’ve already been asked who I think they’d get to replace Don as the SNL announcer. I don’t know but I’m pretty sure the new person will be shaking in their boots for about a season and a half before feeling comfortable taking over for a voice-over legend.

“Legend”, you say? Oh yes, let me expound.

So let’s go back to early this morning. I learned the news of Don Pardo’s death by listening to an AM news radio station in Buffalo, NY. Not via their network feed, the local announcers read the news of Pardo’s passing.

Digest that for a second.

The local news radio station read a story about the death of an off-camera network announcer.

To be clear, I would not consider today to be a slow news day.

That told me one or two amazing things before I even got out of bed – this was going to be Don Pardo’s national day of respect and possibly a day of respect for the announcing / voice-over industry itself.

I was filled with joy, a much different emotion than I felt last week at this time.

As the day has progressed, I have seen my assumption become fact. I am so happy for Don right now and for everyone in our business. Everybody knows who Don Pardo is – and they should!!!!

He’s been a multi-generational announcer and been an active broadcaster throughout some of the most amazing transitions in broadcasting. Forget SNL for a second, Pardo was the booth announcer at WNBC in New York who broke the news about Kennedy having been shot in Dallas. Wow.

If you’ve never seen the series featuring an interview with Don at emmytvlegends.org (here’s that stalker thing again) there are some great stories from Don about his work in broadcasting. I’m hoping the YouTube views on that puppy skyrocket in the weeks and months ahead.

So today, I will pray for Don’s family and that they experience God’s healing power as they mourn Don’s loss. But I will also smile and enjoy for him (and us) the national tributes Don Pardo is justifiably receiving for his life’s work.

There are two great voice-over Dons in heaven now and I suppose both will have to either audition for the “voice of God” role or just split the week between them.

P.S.

The day after posting this I received notice of the tribute done last night to Don Pardo by NBC Nightly News Anchor and Managing Editor Brian Williams, who went so far to switch studios during the newscast and deliver the final segment of his broadcast from Studio 8H. Just one word to the Anchor and his co-workers: Classy. See for yourself.