Entries Tagged as 'video'

peter k. o’connell aka the explainer video voice guy

Explainer Videos Peter K. O'Connell

Being nicknamed “The Explainer Video Voice Guy” wasn’t something I planned…I think it’s that way with most nicknames. But once you work with clients enough and friendship develop, nicknames are born and that how I got mine.

Hey, as long as the check is made out to Peter K. O’Connell, clients can pretty much call me whatever they want 🙂

Peter K. O'Connell business cardOn my business cards, I list Explainer Videos as one of genres for which I provide voiceover services. People who aren’t involved in media production ask me sometimes “what is an explainer video?” It’s a reasonable question that you might have too.

Usually short (like 2-3 minutes – but sometimes longer), an Explainer Video is a  fun and informative video presentation that creatively explains a product or service. Because it’s fun and informative and short, an Explainer Video captures and retains the viewers attention, making it a more useful sales tool for companies — compared to longer, dull videos or even brochures.

Plus, video continues to be a preferred media for people to discover new ideas and concepts.

The reason I get selected so often to provide voiceovers for explainer videos, I have been told, is because I offer a variety of fun, informative and friendly reads – depending on the script and the client’s audio branding needs. Like commercials and narrations, Explainer Videos fit my vocal styles.

For example, as an Audiobook narrator, I think I’m good (maybe even just OK) but certainly not great. Yet with Explainer Videos, as a voice talent I excel. I can’t draw a straight line but I can enjoyably tell you all about that straight line with a Explainer Video script in hand.

At this point, it would probably be more effective (and likely more entertaining) to let the Explainer Videos do the talking. So here are some examples of my Explainer Video voiceover work.

DELOITTE CANADA

This was one of the more informative Explainer Videos I recall narrating as I felt I not only learned about the impressive depth of Deloitte Canada’s knowledge of Canada’s economy but I also understood it…and folks, I was never a Finance major in college. Really well written.

ESKER

I worked with a great team at Esker, a global leader in document process automation. Their talent marketing team asked me to voice a series of explainer videos that highlighted their impressive array of services in a fun and interesting way. They save a lot of smart companies a lot of time and money Here’s one example of the explainer video series I voiced for them.

 

3 MINUTE CATHOLIC CATECHISM

I’ve done videos for clients all over the world and it’s a great experience. This particular project was interesting because the producer found me on Google all the way over in Austria. 15-20 years ago, that would not have been possible but today, it happens all the time. This was an interesting project because the producers wanted to make these short 3-minute videos, explaining the Catholic religion’s Catechism, for many languages. They started in German, producing all the videos based on a German voice talents tracks, then came to me for English. Needless to say, the video timing got tricky as they switched languages. It was great nonetheless!

If you’re interested in using me as the voice for your explainer video, give me a call at +01 716-572-1800.

Narrating for the North Carolina Victim Assistance Network (NC-VAN)

“There are legal obligations to assist the criminal, but who is there to help the families of the victims?”

When I was chosen as the North Carolina Victim Assistance Network (NC-VAN)narrator for the North Carolina Victim Assistance Network recent informational and fund-raising video production, that’s the line in the script that caught my attention.

Who DOES help the families of murder victims? Where IS the support for individuals and families whose lives have been ruined by violent crime?

In my new home state of North Carolina, the answer to those two questions is the North Carolina Victim Assistance Network (NC-VAN).

The well-produced video is an uncomfortable video to watch at first because none of us like to hear about or watch the suffering of others.

But without NC-VAN, many impacted North Carolina families would be completely adrift in some of the most awful ways one could imagine. NC-VAN gives violent crime victims and their family a kind of anchor, some direction and a bit of hope in an otherwise seemingly hopeless situation.

At the end of the video, it is the North Carolina Victim Assistance Network that asks for the help it so willingly offers others everyday. It is financial help they need. It is financial help they deserve.

If you can help them, I hope you will. Thank you.

re-visiting voice-over body shop was a completely different experience

George Whittam, Dan Lenard, Peter K. O'Connell VOBS

When I wrote the promo blog for my Monday night appearance on Voice-Over Body Shop (formerly known as East-West Audio Body Shop or EWABS), I had the chance to watch a bit of my 2011 appearance. That episode was George Whittam and Dan Lenard’s 4th show and it was a great deal of work for them to get the show on the net, given the tools of the time. But like true broadcasters they worked through it and got the show done. It was a fun time for me to be a part of and especially for the audience.

Fast forward to last night.

Locales have changed with Dan having moved this past summer from Buffalo, NY to Hollywood and a new studio in his new house. The show originates from this “Lenard Broadcast Center” so finally Dan and George are on the same set. The show has a new name (‘cause Dan isn’t in the East anymore) and the broadcast enjoys much better Internet streaming technology. George has become extremely comfortable as technical director with the newer technology and Dan keeps the flow of the show going very well. 5 years worth of shows will do that.

Sponsors have noticed the improved program as well because the show has many of them including (on this episode anyway) Voice-Over Essentials, Voice-Over Xtra, Edge Studio, Source Elements, VO2GoGo & Antland Productions.

I was linked in to the show about 30 minutes before air and got to have a nice visit with George and Dan, discussing how much the show has evolved. Certainly with any broadcast, that’s going to happen.

However, from my perspective as an early guest on show #4 to my latest appearance 5 years later, the show has experienced a wonderful evolution from two well-paired co-hosts who are not just committed to their show but, even more so, to their audience.

So if you didn’t get a chance to see the show live, here for your viewing pleasure is last night’s broadcast. Thanks boys. And happy 5th anniversary.

MEDIA RELEASE – Veraview Chooses O’Connell To Voice In-Arena Lacrosse Commercial

audio'connell Voice-Over Talent Media Release

BUFFALO, NY, March 10, 2016 – – Voice-Over Talent Peter K. O’Connell, whose voice has been heard on in-game commercials and promotions for many professional and colligate sports teams, has now added the National Lacrosse League (NLL) to his ‘list of leagues’ with his latest commercial voice-over project.

O’Connell’s voice was featured on an in-arena commercial on behalf of Buffalo-based VeraView. Veraview is the Official Video Conferencing Partner of the National Lacrosse League. Shown during game breaks at home games for the Buffalo Bandits and Rochester Knighthawks, the spots included players Ryan Benesch of the Buffalo Bandits and Matt Vinc of the Rochester Knighthawks.

View the spot below:

About Veraview

Founded in 2000, Veraview offers a diverse and experienced team of communications, network, and audio and visual professionals that understand today’s cutting edge applications and ever changing technologies. From a single room to an entire building, Veraview provides complete solutions tailored to meet your needs today while planning for tomorrow. Veraview’s communications solutions include video conferencing, recording and streaming, digital signage and presentation technology. Veraview’s audio and visual solutions enable multi-media presentation and collaboration. Veraview’s automation and control designs provide a seamless integration across systems. Veraview’s partnerships with leaders in global technology such as Microsoft, Polycom, and Crestron enable Veraview to provide a “best of breed” approach with your project and budget in mind.

About Peter K. O’Connell

America’s Friendly, Neighborhood Voice-Over Talent, Peter K. O’Connell, has worked with a wide variety of companies from around the world in addition to this most recent commercial project for Veraview as well as the National Lacrosse League’s Buffalo Bandits and Rochester Knighthawks. Some of Peter’s clients include General Electric, Kraft Foods, PBS Television Network, Shell Oil, Pitney Bowes, Western Union, Bacardi Rum, Highlights HIGH FIVE Magazine, Deloitte Canada, Rich Products, U.S. Army, Starz Cable Television Network, BlueCross BlueShield, SunSetter Awnings, Time Warner Cable, Harlequin Enterprises and Darien Lake Theme Park.

Described as a natural born storyteller, Peter K. O’Connell’s voice-over productions have been heard globally in radio and TV commercials, medical narrations, television infomercials, political commercial voice-overs, TV network promos, e-learning narration projects (computer-based training, internet-based training and web-based training), PSA’s, message on-hold, as well as other video and media productions. Peter owns audio’connell Voice Over Talent, a division of O’Connell Communications, LLC and can be reached via audioconnell.com.
– 30 –

Company Media Releases ON LINE:
http://www.audioconnell.com/media

Company Name Pronunciation:
au·dio·o’·con·nell (awe-de-oh-oh-kah-nel) or au·di-o’·con·nell (awe-de-oh-kah-nel)

Company Name Spelling:
Use lower case letters- audio’connell or audio’connell Voice Over Talent

Company Web:
http://www.audioconnell.com

Company Blog:
http://www.voxmarketising.com

O’Connell Voice-Over Resume:
http://www.audioconnell.com/clientuploads/pdf/OConnell_Peter_Voice_Over_Resume_151021.pdf

3 reasons why this such a good tv commercial

It’s hard for a TV commercial to get my attention, hold my attention and make me remember it. That’s because I’ve not only seen so many commercials but I’ve also been a part of so many commercial productions that I think I’m a little jaundiced about spots.

So the other day while just changing channels, I came across this Bayer Aspirin commercial having never seen it before. It totally drew me in and got my attention and I’ll tell you why I think it worked so well.

GREAT WRITING IN 7 SECONDS
You innocently watch a guy at a sporting event, enjoying himself. Some paramedics come towards him, which confuses him because he has no medical issues. But as they tell him, he soon will. WHAT?! That’s a great commercial hook. Bam! 7 seconds!

GREAT COMMERCIAL ACTING
Make no mistake, it’s not the voice-over that impresses in this spot, it’s the actors. Our protagonist not only delivers his set-up line well but his facial expression after he’s told he’s about to have a heart attack is spectacular, it’s real and it’s honest. But let us not ignore the great simple performance of the paramedic who firmly but calmly informs her soon to be patient that he’s going to have a heart attack.

SIMPLE EDITING IS NEVER SIMPLE
From the establishing shot to paramedics entry and conversation shots, it all flows really nicely and innocently until the viewer is as smacked awake as the protagonist when the heart attack line is delivered. The editing is simple because there seems to be nothing especially dramatic unfolding. Until it does.

Maybe you saw the ad and it didn’t grab you like it grabbed me but it was so impactful to me as the viewer I wanted to share it with you. There enough NOT so impressive spots out there that I think we should celebrate the really good ones.

What do you think about this spot? Great? Or did it seem like just another TV spot?

a thoughtful branding change

An updated logo for Levi's Jeans

An updated logo for Levi’s Jeans

OK, so I like logos. Anyone who’s read this blog over the years knows that.

But beyond the art of it, to which I am drawn, there should also be some real thought put into a logo’s place in the complete branding of a product or service and some sound reasoning behind the change.

Often times when companies change their logo or publicly address their branding, they issue fluffy, non-sensical press releases usually written by their design agency team who have drunk their own Kool-Aid based on the content of their reasons for making the branding change (hint: the real but never stated reasons are usually about low sales, change in management or a self-inflicted catastrophe). They also craft cool videos (for which many times I am a sucker ) telling the story of the logo’s development.

In this case, Levi’s Jeans (to whom I have been a pretty loyal customer) really kinda came clean on their logo missteps over the years and laid out a very simple, straight forward case for the new branding going forward. I’m not sure there is any business category where branding is more important than clothing (maybe alcohol or perfume).

But I think when any business is thinking about how to explain the graphic part of their branding, this video shares a pretty thoughtful base upon which you might start a discussion about your own branding.

Otherwise just enjoy the pretty pictures.