Entries Tagged as 'voice talent'

local is not as sexy?

WWDLFDWhat follows is not a religious story, it’s a voiceover business story written thousands of years ago.

Most who know me won’t be surprised that I was in Church the other day but you might be surprised to hear I was paying attention while I was there.

And what I heard didn’t so much speak immediately to my spiritual side as to my voiceover side.

Yes, our all-knowing God wrote a kind of parable about the voiceover business.

Long before there was a voiceover business.

I told you, this is a voiceover business story.

The quote from reading was this:

“A prophet is not without honor except in his native place and in his own house.”  ~ Mt 13: 57

The context of the quote depicted the disrespect and disbelief shown to Jesus in his hometown as he began his adult work spreading the word of God to those he had grown up around and who knew him as a child. The locals.

Let me be clear at the outset: I do not think I or anybody else is like Jesus nor do I believe that voice talents should be treated like prophets. This is a business story!

The quote IMMEDIATELY took me back to Buffalo, NY and the years I spent working to get voiceover work locally, especially from advertising agencies.

I remember one instance in particular that illustrates the issue well.

There was an owner of a boutique (read: small) ad agency in Buffalo who seemed generally quite proud of herself (even featured herself in her own commercials for her agency). Some friends at a networking mixer had introduced me to her. She asked me what I did and I told her I was a voiceover talent — this got her attention.

“Oh you are? We get all our voice talents from New York City.” I was about to say something like ‘that’s nice’ when one of the people in the circle (who was a client of mine) jumped right over me (incensed by the rudeness and tone of this agency person) and said “Oh Peter is really quite good, you should use him!” Love that client!

Buy Local FirstBut that story reflects a truth in voiceover that I know personally and I have found (talking with VO’s around the country) is pretty universal. Local voice talents, no matter how qualified and no matter how many national brands they have voiced for, just don’t seem to be good enough for some of the producers in their own region.

What is the VO’s fault? They are a local voice. To some media producers, a voice talent from their own area is perceived to be less talented versus a voiceover from another market, further away.

It was a problem for Jesus and it’s still a problem for voice talents. Sometimes the local folks don’t see our value just because we are local.

This doesn’t mean that voice talents don’t get ANY local voice work and, to be sure, some voice talents are very popular around where they live. I have a very good relationship with many WNY producers and really enjoy working them. But there is a kind bias against local talent by some local producers…everywhere in the country.

I’m fortunate having moved into a new area. I am now the ‘new’ guy, a fresh voice! ‘Let’s try the new guy!’ Yes, I say, lets!

And maybe having moved away from my hometown, I’ll be some WNY media producers’ ‘out of town’ voice guy. That would be a hoot.

I offer this story for some of you who I just know are experiencing the same issue in your voiceover business. Burdened wit the same confused frustration I used to have. I want you to know not to feel bad about it and just move on.

If Jesus had to deal with it too, then we ‘local’ voice talents are in pretty good company.

peter’s handy dandy new voiceover demo checklist!

Peter's Handy Dandy ChecklistHaving completed my new commercial voiceover demo, I say with modesty, not bravado, that I am pleased with the results. I hope clients and prospects will like it as well because they are every demo’s intended audience.

However, I intentionally reminded myself recently to keep all the hard work of these past few months of demo pre-production, production and post-production in the proper perspective.

Here, now, is that perspective: it may crush the souls of many professional voiceover talents but the truth must come out: nobody – not one single person among your clients, agents or prospects – is AS excited about your new release voiceover demo as you are.

Yes, that demo…that creatively grew inside you and was meticulously birthed from inside an acoustically perfect studio and lovingly mastered by the finest audio doctors and nurses and is now ready to proudly be shared with the world…is mostly seen by that world as just another voiceover demo.

“But…”, you scream inside your head, “doesn’t everyone hear how much BETTER this demo is compared to the last one which now sounds to me now like a scratchy Al Jolson record played on a Victrola? I’ve improved so much!!! Love me! Love my voice!!!!!”

Gentle voice talent, no, the world generally doesn’t share your enthusiasm for this hard fought piece of audio. It’s not that the demo is bad (unless it is, yet probably really isn’t) but to them it is just ‘another demo’.

“Aw, what’s the use? What’s the point?! Why did I make a new voiceover demo then, if nobody cares?”

Aw pal, don’t be bummed. You just have to look at your demo differently.
The trick is, my friend, if you cannot make the world care about your new demo, then you must focus on making the world aware of your new demo.

What I’m going to start for you here is Peter’s Handy Dandy New Voiceover Demo Checklist! This list will help you organize WHO should be made aware of (and/or actually receive) your new voiceover demo and also (in my opinion) in what approximate order they should be made aware/receive. Your mileage may vary so use this as a helpful starting point and feel free to add stuff:

  1. All Personal Web Accounts
    1. Your personal web sites (maybe include some text about the demo being new)
    2. Sound Cloud
    3. Pay To Play accounts
    4. LinkedIn (your profile accepts media)
  1. Your Agents
    1. Send a personal email with the demo
    2. Make a follow up call to make sure they got it and post it to their web site (great –and reasonable – opportunity to get meaningful phone time with them)
    3. Make sure they post it to VOICEBANK if they have that account
    4. Include them in a mass email blast (more on that in a moment)
    5. Send a thank you follow up
  1. Recording Studios Where Your Are On A VO Roster
    1. Send a personal email with the demo
    2. Make a follow up call to make sure they got it and post it to their web site (great –and reasonable – opportunity to get meaningful phone time with them)
    3. Take good notes from your conversation if there is any new studio news (new people, new equipment, new location etc.)
    4. Send a thank you follow up
  1. Media/Video Studios Where Your Are On A VO Roster
    1. Send a personal email with the demo
    2. Make a follow up call to make sure they got it and post it to their web site (great –and reasonable – opportunity to get meaningful phone time with them)
    3. Take good notes from your conversation if there is any new studio news (new people, new equipment, new location etc.)
    4. Send a thank you follow up
  1. Prospect/Client Email Blast
    1. This should be a one topic email blast
    2. Keep the text short (under 100 words and even under 50 if you can)
    3. Add some nice graphics, pictures are even better
    4. Links to the demo in the email are vital (obviously)
    5. Pick key clients and do some phone follow-up to seek their opinion of the demo, discuss new opportunities
  1. Hot Prospects and Agents
    1. Email and call prospects that you really want to connect with about the demo
    2. Pick those few agents whose roster you’d really like to be on and contact them about your new demo
  1. Other Social Media
    1. Blog Posts about new Demo
    2. Facebook
    3. Twitter et al

So now, even though most of these folks might not care you have a new demo, they will be aware of it. Using any or all of the above tools to create that awareness (and maybe even subliminally some sense of excitement or urgency) might make some of your audience care about the your new demo. At least it should bring you to top of mind awareness in casting for a while.

Just remember that although you are justifiable proud of your new demo, sometimes the new demo isn’t the MOST important part. The valuable part of a new demo could just be opportunity to use the demo as a respectful and professional tool to communicate new and “interesting” news to prospects and clients to create awareness about YOU. The demo is your sound (and vital to your VO business) but you are the brand.

And just between us kids, I know how much better you sound on the new demo. You’re great! Nice job on the new demo!

 

an old voice-over friend has passed

VO-BB Microphone IconMaybe you feel the same way, but I can only tolerate so much of Facebook recently, with full-blown idiots of every political persuasion hell bent on proving their idiocy to the world. Ponderous. “Hide” is a useful FB tool. Yet I still check in occasionally on FB to check on the world.

Aside from the above silliness, some sad and unexpected news made it in to my Facebook feed last week.

VO-BB_logo_VoiceoverBulletinBoardThe Voiceover Bulletin Board (the VO-BB) closed up last week. You can still read it, but you cannot post anything new. Foundress of the board and one of my absolute favorite female voice talents, DB Cooper, got frustrated at some feedback she got from a post of hers and turned over the closed sign on one of the most important internet sites for aspiring and professional voice talents.

I don’t begrudge her the right to shut the place down whenever she wanted and for whatever reason she chose. She can’t begrudge me, though, the right to be sad it’s gone.

When my friend (and another killer female voice talent, Connie Terwilliger), directed me and others to the VO-BB so many years ago, I didn’t realize how this new place would change my professional and personal life with industry news and insights, new friendships and a place to be silly (well, and plain stupid…sometimes I was stupid in my posts but an apology usually fixed that).

Thinking about the board and its members and the discussions (and jokes and rants and drama….we’re talking voice actors here…always drama), I started to piece together how so many of my current professional and personal relationships started on this board.

How?

Fellow voice talents who’s comments I read on the board; those who read my comments on the board; voice-over talents who started a business relationship with me because of the board; voice actors who I met at an industry function who knew of me through or because of the board; FaffCon (always FaffCon, which began through the VO-BB); Bob Souer inviting me out to lunch, which beget multiple meetings among VO-BB’ers for years (with more always to come).

So I’ve just made a quick list of voiceover folks I’ve met via all the above permutations that came about because of the VO-BB. Each of these folks have truly made my voice-over journey so much richer because they have been some part of it.

The list has left me a bit gob smacked (and guilty, for fear of those I have no doubt and inexplicably left off, with no malice intended). But I list it as a tribute to what DB created and nurtured over all these years, on her little plot of land on the interwebs.

In NO order of priority:

1. DB Cooper
2. Bob Souer
3. Doug Turkel
4. Connie Terwilliger
5. Liz deNesnera
6. Bruce Miles
7. Philip Banks
8. Lee Gordon
9. Peter Bishop
10. Rowell Gormon
11. Amy Snively
12. Diane Maggipinto
13. Todd Ellis
14. Mandy Nelson
15. Frank Frederick
16. Mary McKitrick
17. Elaine Singer
18. Chuck Davis
19. Anthony Mendez
20. Dave Courvoisier
21. Dan Friedman
22. Tom Dheere
23. Ben Wilson
24. Pam Tierney
25. September Day Carter
26. Moe Egan
27. Jeffrey Kafer
28. Donovan Corneetz
29. Tom Test
30. Vance Elderkin
31. Kara Edwards
32. Caryn Clark
33. Bobbin Beam
34. Terry Daniel
35. Roger Tremaine
36. Lance Blair
37. George Washington, III
38. Erik Sheppard
39. John Florian
40. CC Petersen
41. Melissa Exelberth
42. Jodi Krangle
43. Chris Mezzolesta
44. Dave DeAndrea
45. Craig Crumpton
46. Bob Bergen
47. Michael Schoen
48. JS Gilbert
49. Diane Havens
50. James Clamp
51. Trish Basanyi
52. Monk Schane-Lydon
53. Jane Ingalls
54. Paul Strikwerda
55. Bruce Jacobson
56. Darren Altman
57. Mara Junot
58. Fran McClellan
59. Dale Leopold
60. Lori Berman
61. Talmadge Ragan
62. Scott Pollak
63. Lauren McCullough
64. Randye Kaye
65. Melanie Haynes
66. Larissa Gallagher
67. CC Heim
68. Jordan Reynolds
69. Kristin Lennox
70. Martha Mellinger
71. Rosi & Brian Amador

I am at once heartened and heartbroken when I look at the list, the members of this always-welcoming club. While I expect we will continue our friendships, it seems we shall not have this special place to visit and update.

Maybe it will come back again and maybe we will appreciate it more and treat it better if it does rise again. If not, at least we had it for a time.

“And”, to quote Robert Frost, “that has made all the difference.”

UPDATE: Working with D.B. Cooper, Bruce Miles has resurrected the VO-BB so this wonderful LIVES AGAIN!

audio’connell in charleston, wv (again)

Voice Talents Peter K. O'Connell_Amie Breedlove_Charlie Cooper

The Cold Spot is a fun tavern in Charleston, West Virginia that my friend Charlie Cooper picked as the dinner site for our voice-over meet-up with he, me and and Amie Breedlove.

It was a nice place but the company was even nicer.

So often when I travel to cities, my trips are simply more enjoyable because I get to spend a little time with my voice-over friends. There’s a ton to talk about with people who get “the life”.

Very glad I got to see these folks again and I GREATLY appreciate them joining me for dinner.

bbc greatness with mike cooper

Voice Talent Mike Cooper_BBC Radio

There were many great moments I enjoyed at VO Atlanta but one of the more unexpected moments involved a previously unknown (to me anyway) past life of one of my voice-over friends.

I knew Mike Cooper was from the UK (the accent was a clue) and I knew he worked in voice-over there before immigrating to the states a few years ago and making a home with his family in Asheville, North Carolina.

But up until he and I were speaking at VO Atlanta, I had NOT known that Mike Cooper – voice-over talent HAD BEEN Mike Cooper – news voice for BBC News. What?!!

There will be some reading this who think ‘what’s the big deal?’

bbc newsThose are folks who probably never listened to a short wave radio and listened to BBC News, long before the internet or before NPR started playing BBC World Service broadcasts on the overnight.

Listening to BBC News at that time made the other side of the Atlantic come alive to this young and future broadcaster.

Nothing in the US on TV or radio sounded anything like BBC News – not the stories (always more focused on the world than we are here) not the cadence and certainly not the enunciation. Oy, these people were (are) good.

Listening to the BBC sounded like you were listening to your well-bred cousin who went to the right schools and knew all the right people.

So at VO Atlanta, at one of the after parties, I was speaking with Marci Polzin of Artistic Talent and Mike Cooper when Mike shared this news.

I radio-geeked out a little bit. Kind like Brad Venable at any Comic-Con.

So I immediately made him announce some news, right there in the middle of the party in front of me and Marci. Mike looked at me like I had 6 heads but I said he had to do it. And he did. It was like I was in the booth at Broadcast House. Totally awesome!

So as an added treat, I few weeks later Mike was kind enough to send me a copy of his final BBC News broadcast, a portion of which I will gladly play for you here.

LISTEN TO A SAMPLE HERE

When I grow up, I want to sound that cool.

some happy news for a friend

Darren Altman Britains Got Talent 2016

Whether one acts on a stage, in front of a camera or behind a microphone, a performer is still a performer.

Yet for as many years as I have been a voice-over performer, I can still be surprised by some of the talents of my peers. It reflects poorly on me that I guess I subconsciously pigeon-hole them in my mind as only a certain kind of performer. I need to stop doing that.

Voice Talents Peter K. O'Connell & Darren AltmanCase in point, I woke up this weekend to see on social media that my friend and fellow voice-over talent Darren Altman had gone and got himself on Britain’s Got Talent. As an impressionist. How terrific is that!!! What I found especially interesting was the fact that the impressions were based on a variety of UK voices, with whom I had little familiarity. But when you watch the audience and the judges, they were enthralled!!!!

The other part I enjoyed was that Darren was FEATURED on the show. They didn’t just show the audition, they did behind the scenes, they taped him at home with his family and really gave him the star treatment.

Not that I am intimately familiar with the details on such shows but I believe they make performers sign a non-disclosure agreement of sorts, which means Darren and his family couldn’t talk about him being on the show or how it turned out. That must have been a crazy secret to keep. But well worth the wait.

As he states in the package below, he’d never done anything like this before. So a great congratulations to Darren on this very brave and very successful TV appearance.