Entries Tagged as 'voice talent'

a braggadocios dust collector

audioconnell trophyI was talking today with a fella who submitted to The Voice Arts Awards and came home with an award.

I was congratulating him, he said thanks and he asked “where do you stand on this whole award thing for voiceovers?”

Laughing, I said my thoughts don’t really matter.

But he pressed me for an answer, saying he was a little self conscious about the whole thing of talents having to pay for an entry, pay for the travel to get to the awards if nominated, food, lodging, tuxes et al. It can be an expensive trip. Oh and you have to pay for the trophy.

All of these statements are true for most award shows, by the way, big or small.

Then he noted how people in the industry can rightly or wrongly perceive someone who participates in such an awards program as a ‘tool’. Are they doing it for ego, praise and recognition? Are they using the possible nomination and award for marketing purposes? A little of both?

First thing I said was to knock off feeling self-conscious about the whole thing. Enjoy the win and enjoy the recognition. I knew this guy wasn’t an egotistical schmuck like some in the voiceover industry are.

It's all about meWait, like ALL in our voiceover industry are. We’re actors…we want to pretend, we crave praise for our pretending, we want applause for our pretending and then we want to be paid…for our pretending. Then we want publicity for all that again, confirming for the world how great we are at pretending.

‘But enough talk from me about how great I am, why don’t YOU tell me how great I am!’

Actors are among the most needy of the needy. That’s in our DNA as performers. You’re not above it as an actor and neither am I.

Sure, some folks go too far with the neediness because there are extremes in every business. But there isn’t a voice, stage or screen actor on the planet without an oversized ego. (Except me of course…have you read my bio? Have a bucket nearby, you’ll get queasy. Search engines love it, though).

When these VAA’s first came out (it was crazy expensive to participate back then, it’s gotten more reasonable since I’ve been told), I was like ‘this is the dumbest thing ever, what idiot is going to pay for this stuff?’ Turns out, by year four, there are plenty of idiots.

But they are not idiots…they are doing what they need to do for themselves and/or for their business. It’s OK to want to submit to be nominated for awards (and by submit, I mean like 2-3 submissions — if you’re an individual submitting more than that ((way more than that by some counts)), I am not buying the ‘marketing’ excuse….you ARE just an egotistical schmuck and not in a good way).

I’ve submitted and won for other awards. Such participation had a marketing benefit, which I executed and the award ultimately helped my business.

Other folks, as I have read on social media, get indignant and self-righteous about not ‘paying to play’ for award. I don’t have that kind of free time nor the energy to enter into such a useless debate. I’ve got work to do.

I have chosen not to participate in the VoiceArts awards because I don’t see it having much marketing benefit for me. It may as time passes, who knows. That is the beginning, middle and end of that story.

But just because it doesn’t work for me does not mean The Voice Arts Awards (or any other awards you pay into for consideration) are necessarily bad. Awards are basically a business tool, a means to a marketing end.

audioconnell award winner's marketing plan

What IS bad is if you submit yourself for nomination, get nominated, travel and party, come home with the hardware and then DON’T have your marketing plan ready for how you plan to squeeze every ounce of marketing juice outta that gold foil tin cup you just paid how ever many dollars it cost you.

Major news organizations will NOT be reporting on The Voice Arts Awards. Networks were not on the red carpet asking who you were wearing. Any media push or public relations benefit that you might get from such an award has to come from YOU, the winner. YOU, the nominee. You, my friend are the publicist on this gig.

What’s your plan???

The award was just the beginning of the work ahead. My guess is, from a marketing perspective, the trophy is going to be nothing more than a braggadocios dust collector for some of Sunday’s winners.

Those folks simply wasted their money on a nice party because they don’t have a focused marketing plan to back up their award investment. That’s a missed opportunity and a senseless waste of money.

Don’t be like those folks.

death of the voiceover blog?

Death of the Voiceover Blog?Sometimes we as voiceover business owners are so focused on the operations of our business, the business of doing business, we neglect to paint our stores and sweep our steps.

The ‘stores and steps’ references our web sites. We often look at our sites from the back of the house instead of standing out front and looking at what the visitors see.

A while ago I wrote a blog post about checking out what your web site looks like by going to electronic retailers and calling up your web site on various computers, tablets and phones.

While that applies to web sites, that advice also applies to blogs.

I’ve had a blog since 2005 and in those 12 years, I’ve written a lot about voiceover, marketing and advertising (over 1,300 posts). That’s why I named the blog voxmarketising. In all those posts there are some real golden nuggets and some absolute crap. Trial and error, baby!

But one of the areas of blog management I had fallen way behind in was managing all the links I had listed on my blog to all my fellow voiceover bloggers. It was my way of sharing the blog love by listing their blog link, in the hopes that they would do the same. Some did, some didn’t.

But recently, I did a complete review of all the blogs I had listed on my site to see what blogs were still active and what blogs had given up the ghost.

Over 80 (EIGHTY) voiceover blogs were just cut from my web site because they hadn’t published in 3 or more years or because their bloglink just went nowhere any more.

There were probably 10 or so links that needed to be updated and they have been.

But 80 dead blogs was an amazing number.

Why so many? Based on what I saw and what I know, here are my theories

  • Some folks started blogging about voiceover because they thought they were supposed to for better web traction – they had no desire to blog and no point of view in their writing so they just quit
  • Some people clearly didn’t not make it in the VO business — so why blog about voiceover when one is now selling life insurance?
  • Some folks just got bored with the process of blogging

Sure there may be a myriad of other reasons and all of them are legitimate. Blogging is not mandatory in the voiceover or any other business (unless you’re in the blogging business, then I suppose it’s pretty mandatory.

But does blogging help or even impact a voice talent’s business? That depends.

From a broad perspective, blogging should help a voiceover talent’s business for SEO. If one is blogging about their industry, using a widely accepted blogging platform like WordPress (either as a blog or as part of an overall web site), that alone should generate attention from search engines like Google and Yahoo.

Digging down a little further, if a blogger’s content gains enough interest from a targeted audience and the blogger builds up a dedicated readership, that subsequent attention also generates positive SEO notice and builds the credibility of their brand and reputation.

So SEO is the only reason to blog? No, but it’s a big one because depending on what you write, you may enjoy some unexpected organic word search success. Sure you can buy word search, but organic is less financially cumbersome.

I think in voiceover, there are primarily two types of bloggers – thought leaders focused on SEO (and listening to myself, ‘er, um THEMSELVES speak) and then coaches who want to sell services and also enjoy some SEO love. Neither is bad. Blogs are a marketing tool…just decide what you are marketing what your audience wants to hear.

But what if you aren’t a coach and you don’t think you have a thought that worthy enough to lead anything? Should you still blog?

That’s a personal question.

Blogging requires some sort of commitment. Obviously time but, maybe more importantly, thought.

For bloggers, I think the smart foundation for having a blog should not be ‘what CAN I write about’ but rather ‘what do I WANT to write about?’. Because if you don’t have a real desire to write about something at least about 6 times a year, then blogging is not a tool for you.

Don’t worry, there are other marketing tools, but blogging will not be one of them for you. 80 of my voiceover peers, many of them well known to voiceover community, found that out the hard way. It was not the end of their careers, it was just the end of blogging….for them.

For the rest of us…full steam ahead.

P.S. If you check my blog page and see I’ve gotten the wrong link for your site, you can contact me at peter at audioconnell dot com. Of course, you DO have a link to my page on your blog site, right?!

P.P.S. If you have a voiceover blog that I do not have listed on my blog site and you would like it listed there (and you’re going to offer me a link to my blog as well) please let me know.

diane merritt walks again to raise money in the fight against alzheimer’s disease

Alzheimer’s Disease took Diane Merritt’s Mother from her and Diane’s children in 2009.

Alzheimer’s, the most common form of dementia, is the sixth leading cause of death in the US.

My Father-In Law suffers from dementia – the impact on him is obvious as is the impact on those of us who surround him…constant heartbreak and struggle.

Diane Merritt Walk Against Alzheimer's Disease 2017

Voiceover Talent Diane Merritt participates in the Walk Against Alzheimer’s Disease 2017 in Greenville, SC

Alzheimer’s has no current cure, but treatments for symptoms are available and research continues.

So every year, Diane Merritt raises thousands of dollars and then walks in the WALK TO END ALZHEIMERS in Greenville, SC.

Her walk is today but they will continue to accept your donations after today.

THIS IS DIANE’S DONATION PAGE – please click on it and donate. She walks for her Mom, she walks for my Father-In-Law, she walks for Alzheimer’s and Dementia patients everywhere.

Give what you can. Thanks

Voiceover samples from popular fishing & outdoors show – Jason Mitchell Outdoors – on Fox Sports Networks

Jason Mitchell Host Of Jason Mitchell Outdoors

Jason Mitchell, host of Jason Mitchell Outdoors

Many voice talents will try and play it cool when they see or hear their voiceover work. Or some are like me, they are so oblivious to all the stimuli we are inundated with everyday, we don’t always pay attention when our stuff in on the screen or on the radio.

We’re not cool so much as clueless! 😉

But, truth is, when we’re not oblivious we are also definitely not too cool to enjoy hearing and seeing out work (no matter how blasé we seem).

Jason Mitchell Outdoors Fox Sports NorthSo it was very cool for me to see video samples of the voiceover work I have done for the fishing and outdoors program, Jason Mitchell Outdoors.

The popular weekend broadcast is seen in North Dakota, South Dakota, Minnesota, Wisconsin, North Eastern Nebraska, Iowa on Fox Sports North Network and in Iowa, Illinois, Indiana, Kansas, Nebraska and Missouri on Fox Sports Midwest Network.

The show explores some of the most effective tactics on the fishing scene right now. Information packed episodes highlighting open water and ice fishing tactics. Multi-species format for walleye, bass, musky, panfish, catfish and more.

Jason Mitchell, who has earned a legendary status as a professional hunting and fishing guide, hosts the show and is one of the elite guides making a living from fishing and hunting

I not only voice the show’s intro and outro but I also voice some of the show’s commercial and well as serve as a segment narrator in certain episodes.

I hope you enjoy these video and voiceover samples from Jason Mitchell Outdoors.

#voicestrong courage

#voicestrong for voice agents

History has taught us that it is NOT easy.

Experience has taught us that it is rare.

Life has taught us that it is within each of us in large and small ways…but it IS in there.

The mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty.

– The definition of courage

Courage_audioconnell_350

History books and movies are great at depicting amazing and even dramatic acts of courage.

But the truth is, in comparatively smaller, even daily acts, courage can be just as profound.

Profound because showing courage in almost any situation is hard.

One example.

To wake up one morning and find that, completely outside of your control, a key profit center of your business has been significantly altered in a way that is antithetical to your core business beliefs is a situation no small business in any industry wants to face.

But that’s what happened this week to hundreds of voiceover talent agencies and casting directors when a Los Angeles-based, central voiceover casting web site announced it had agreed to be acquired by a generally disrespected Pay 2 Play voiceover web site based in Canada. This Canadian company is known for and has admitted siphoning money budgeted for voiceover talent into their own corporate coffers under the guise of project management, unbeknownst to their paying clients.

Putting aside for a moment the ethical dilemma faced by agencies having to consider having business dealings with a disreputable company like that who now controls a key lead generation tool used daily by agencies, for these small business owners there is an important and hard financial decision to be made.

If agencies stay in partnership with this new ownership, they risk working for even lower commissions based on lower fees likely to be offered to voice talents on project posted by the Canadian company that now owns this popular casting site  (which is something the Canadian company, as a P2P, has been documented to do for some years now). But if the agencies drop the relationship with the new company, they will get commissioned on 100% on nothing. A key revenue source will be gone. How will they replace that lost revenue?

An ethical and financial quandary at the doorstep of voice talent agencies around the globe, all before breakfast.

These voiceover agents are small business owners just like you and me. Some are bigger than others and each has their other lead sources and contacts. Nonetheless, a decision either way impacts their bottom line.

A very hard decision, with unknown and unforeseen consequences, was before them. Take less of something or 100% of nothing.

I would like to introduce you to some people.

Erik Sheppard of Voice Talent Productions

Jeffrey Umberger of The Umberger Agency 

Tanya Buchanan of Ta-Da! Voiceworks

These are three of my voiceover agents.

Liz Atherton of TAG Talent

Stacey Stahl of In Both Ears

Carol Rathe of Go Voices

Susie DeSantiago of deSanti 

These four folks are not my voiceover agents but like Erik, Jeffrey & Tanya, each faced a very tough business decision following the Canadian company’s purchase. And decide they did.

Each has notified the casting website that they are leaving and will no longer be a paying member. Their collective lack of respect for the new ownership and it’s reputation for depreciating voice talents, agents and their services seems to have helped them make their individual decisions.

There may still be more to add to the exit list, but right there are seven (7) examples of small business owners who individually faced a business problem head on, individually had a tough decision to make and individually made the decision to walk away from a table with money still on it (less though it will likely turn out to be).

The chance for them to lose significant income is very real. So are their mortgage, car and school payments. Doing the right thing can be very difficult on many different levels.

Everyday courage doesn’t often make it to the big screen. But that doesn’t make these specific acts any less courageous.

And courage like that, from people voice talents have trusted as partners in our careers, deserves our unwavering support. #voicestrong

shooting cancels voiceover recording session

crime sceneThere have been a LOT of weird things that have taken place in my voiceover career.

I’ve had voiceover recording sessions cancelled for various reasons over that same time period but this recent situation may actually rank near the top of the list for strangest reasons to cancel a recording session.

As I tell this story, I will be omitting the city and the studio I was working with because I think this situation could reflect badly on both and that would be completely unfair. What took place could happen anywhere to anybody. Random violence is just that…random.

Lastly, to be very clear, I was never personally in any danger nor did I directly see the criminal activities about to be described. The bad stuff was over before I got there.

I was in Ohio recently and, while there, received an email from a long time client who needed a voiceover script recorded. I can do such recordings on my portable system but for this client, I wanted to use a studio.

So I called a studio in town that I have used before and booked a 10:00 am session. Nice studio, nice engineer, all good.

About 9:55, I turn the corner onto the street the recording studio is on and was met with a wall of police cars, maybe 5-7 cars completely blocking the road, lights flashing. Cops everywhere.

I could see past the blockade that road was completely clear, so I figured there must be a similar blockade down the road (turns out I was right).

Point is neither my car nor anyone else’s car was getting down that street. I look at my GPS and I was only 900 feet from the studio. But no person would be getting down the street either, unless they were wearing a police badge.

So I call the studio and the engineer answered his cell phone. He also could not get to the studio but had been advised by police that there was a shooting near (but not involving in any way) his studio. It just happened in the area near to the studio, similarly impacting all the other businesses and homes there.

Clearly we wouldn’t be getting to the studio anytime soon. I went back to my hotel, built my pillow fort and got the recording done there.

After gathering news reports, here is what happened.

Around 9:00 am, undercover police officers were targeting an area where drug deals are known to happen. Police there saw a deal take place and approached the suspect. The suspect ran to his car and tried to speed off , using his car to hit one police office as he tried to escape.

I’m not a lawyer or a cop but I believe that’s considered using a vehicle as a weapon, so police opened fire on the car, hitting the suspect who crashed his car not far from the original drug deal. The suspect later died; the police officer’s injuries were reported as not thought to be life threatening.

The reality is out there for all of us but, fortunately, we don’t see much of it from the front row like that.