I have been fortunate to have been included in a great many FaffCons and FaffCamps. These are unconferences and conferences for voice-over talent and they are among the most revered voice-over events by anyone who has ever attended one.
Full disclosure, I am on the FaffCamp and FaffCon committees because I believe so strongly in them. Also because I am so small, conference producer Amy Snively hardly notices Iâ€™m there.
At this FaffCamp, I offered a marketing planning presentation on Saturday and Sunday. Though the presentation was meant to be informative and somewhat light-hearted, I noticed a couple of things in both groups that I believe are universal among voice-over business owners.
Maybe youâ€™ll see yourself in some of this. I certainly see myself in some of it.
1. Most voice-over business owners generally donâ€™t like the business part of the voice-over business. In no way am I saying they donâ€™t do it well but they donâ€™t like it much. I think they like it less than most business owners.
2. Though they themselves are a key part of the marketing food chain with the service they provide, voice-over talents do not like doing marketing much. It overwhelms them and intimidates them for the same reason I think it intimidates most small business owners: â€œwhere do I start?!â€ syndrome.
3. Which leads me to the universal acknowledgement by almost all of my session participants that they each suffer in varying degrees from the malady â€œParalysis by Analysisâ€. The non-medical marketing definition is â€œI donâ€™t know what to do first so I wonâ€™t do anything.â€ (EDITORâ€™S NOTE: The author also sometimes suffers from this malady.)
4. Most voice-over people are pretty smart and strong and even though sometimes paralyzed by the fear of marketing, they understand that they have to do and when led a little bit, they can take the reins and run with a marketing plan. That takes guts and strength to jump into something even when youâ€™re not fully sure what youâ€™re supposed to be doing
I post this not so much for the FaffCampers who attended my presentations (and thank you for doing that) but for other voice talents who couldnâ€™t make it to San Antonio. I want you to be reminded that you are not alone in your business challenges and that rather than have it be a mountain, operational and marketing challenges can be only a bump in the road to your ultimate business success.
Just remember to believe in yourself and your abilitiesâ€¦even those abilities you donâ€™t think you have.