Entries Tagged as 'voiceover'

death of the voiceover blog?

Death of the Voiceover Blog?Sometimes we as voiceover business owners are so focused on the operations of our business, the business of doing business, we neglect to paint our stores and sweep our steps.

The ‘stores and steps’ references our web sites. We often look at our sites from the back of the house instead of standing out front and looking at what the visitors see.

A while ago I wrote a blog post about checking out what your web site looks like by going to electronic retailers and calling up your web site on various computers, tablets and phones.

While that applies to web sites, that advice also applies to blogs.

I’ve had a blog since 2005 and in those 12 years, I’ve written a lot about voiceover, marketing and advertising (over 1,300 posts). That’s why I named the blog voxmarketising. In all those posts there are some real golden nuggets and some absolute crap. Trial and error, baby!

But one of the areas of blog management I had fallen way behind in was managing all the links I had listed on my blog to all my fellow voiceover bloggers. It was my way of sharing the blog love by listing their blog link, in the hopes that they would do the same. Some did, some didn’t.

But recently, I did a complete review of all the blogs I had listed on my site to see what blogs were still active and what blogs had given up the ghost.

Over 80 (EIGHTY) voiceover blogs were just cut from my web site because they hadn’t published in 3 or more years or because their bloglink just went nowhere any more.

There were probably 10 or so links that needed to be updated and they have been.

But 80 dead blogs was an amazing number.

Why so many? Based on what I saw and what I know, here are my theories

  • Some folks started blogging about voiceover because they thought they were supposed to for better web traction – they had no desire to blog and no point of view in their writing so they just quit
  • Some people clearly didn’t not make it in the VO business — so why blog about voiceover when one is now selling life insurance?
  • Some folks just got bored with the process of blogging

Sure there may be a myriad of other reasons and all of them are legitimate. Blogging is not mandatory in the voiceover or any other business (unless you’re in the blogging business, then I suppose it’s pretty mandatory.

But does blogging help or even impact a voice talent’s business? That depends.

From a broad perspective, blogging should help a voiceover talent’s business for SEO. If one is blogging about their industry, using a widely accepted blogging platform like WordPress (either as a blog or as part of an overall web site), that alone should generate attention from search engines like Google and Yahoo.

Digging down a little further, if a blogger’s content gains enough interest from a targeted audience and the blogger builds up a dedicated readership, that subsequent attention also generates positive SEO notice and builds the credibility of their brand and reputation.

So SEO is the only reason to blog? No, but it’s a big one because depending on what you write, you may enjoy some unexpected organic word search success. Sure you can buy word search, but organic is less financially cumbersome.

I think in voiceover, there are primarily two types of bloggers – thought leaders focused on SEO (and listening to myself, ‘er, um THEMSELVES speak) and then coaches who want to sell services and also enjoy some SEO love. Neither is bad. Blogs are a marketing tool…just decide what you are marketing what your audience wants to hear.

But what if you aren’t a coach and you don’t think you have a thought that worthy enough to lead anything? Should you still blog?

That’s a personal question.

Blogging requires some sort of commitment. Obviously time but, maybe more importantly, thought.

For bloggers, I think the smart foundation for having a blog should not be ‘what CAN I write about’ but rather ‘what do I WANT to write about?’. Because if you don’t have a real desire to write about something at least about 6 times a year, then blogging is not a tool for you.

Don’t worry, there are other marketing tools, but blogging will not be one of them for you. 80 of my voiceover peers, many of them well known to voiceover community, found that out the hard way. It was not the end of their careers, it was just the end of blogging….for them.

For the rest of us…full steam ahead.

P.S. If you check my blog page and see I’ve gotten the wrong link for your site, you can contact me at peter at audioconnell dot com. Of course, you DO have a link to my page on your blog site, right?!

P.P.S. If you have a voiceover blog that I do not have listed on my blog site and you would like it listed there (and you’re going to offer me a link to my blog as well) please let me know.

diane merritt walks again to raise money in the fight against alzheimer’s disease

Alzheimer’s Disease took Diane Merritt’s Mother from her and Diane’s children in 2009.

Alzheimer’s, the most common form of dementia, is the sixth leading cause of death in the US.

My Father-In Law suffers from dementia – the impact on him is obvious as is the impact on those of us who surround him…constant heartbreak and struggle.

Diane Merritt Walk Against Alzheimer's Disease 2017

Voiceover Talent Diane Merritt participates in the Walk Against Alzheimer’s Disease 2017 in Greenville, SC

Alzheimer’s has no current cure, but treatments for symptoms are available and research continues.

So every year, Diane Merritt raises thousands of dollars and then walks in the WALK TO END ALZHEIMERS in Greenville, SC.

Her walk is today but they will continue to accept your donations after today.

THIS IS DIANE’S DONATION PAGE – please click on it and donate. She walks for her Mom, she walks for my Father-In-Law, she walks for Alzheimer’s and Dementia patients everywhere.

Give what you can. Thanks

Voiceover samples from popular fishing & outdoors show – Jason Mitchell Outdoors – on Fox Sports Networks

Jason Mitchell Host Of Jason Mitchell Outdoors

Jason Mitchell, host of Jason Mitchell Outdoors

Many voice talents will try and play it cool when they see or hear their voiceover work. Or some are like me, they are so oblivious to all the stimuli we are inundated with everyday, we don’t always pay attention when our stuff in on the screen or on the radio.

We’re not cool so much as clueless! 😉

But, truth is, when we’re not oblivious we are also definitely not too cool to enjoy hearing and seeing out work (no matter how blasé we seem).

Jason Mitchell Outdoors Fox Sports NorthSo it was very cool for me to see video samples of the voiceover work I have done for the fishing and outdoors program, Jason Mitchell Outdoors.

The popular weekend broadcast is seen in North Dakota, South Dakota, Minnesota, Wisconsin, North Eastern Nebraska, Iowa on Fox Sports North Network and in Iowa, Illinois, Indiana, Kansas, Nebraska and Missouri on Fox Sports Midwest Network.

The show explores some of the most effective tactics on the fishing scene right now. Information packed episodes highlighting open water and ice fishing tactics. Multi-species format for walleye, bass, musky, panfish, catfish and more.

Jason Mitchell, who has earned a legendary status as a professional hunting and fishing guide, hosts the show and is one of the elite guides making a living from fishing and hunting

I not only voice the show’s intro and outro but I also voice some of the show’s commercial and well as serve as a segment narrator in certain episodes.

I hope you enjoy these video and voiceover samples from Jason Mitchell Outdoors.

#voicestrong courage

#voicestrong for voice agents

History has taught us that it is NOT easy.

Experience has taught us that it is rare.

Life has taught us that it is within each of us in large and small ways…but it IS in there.

The mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty.

– The definition of courage

Courage_audioconnell_350

History books and movies are great at depicting amazing and even dramatic acts of courage.

But the truth is, in comparatively smaller, even daily acts, courage can be just as profound.

Profound because showing courage in almost any situation is hard.

One example.

To wake up one morning and find that, completely outside of your control, a key profit center of your business has been significantly altered in a way that is antithetical to your core business beliefs is a situation no small business in any industry wants to face.

But that’s what happened this week to hundreds of voiceover talent agencies and casting directors when a Los Angeles-based, central voiceover casting web site announced it had agreed to be acquired by a generally disrespected Pay 2 Play voiceover web site based in Canada. This Canadian company is known for and has admitted siphoning money budgeted for voiceover talent into their own corporate coffers under the guise of project management, unbeknownst to their paying clients.

Putting aside for a moment the ethical dilemma faced by agencies having to consider having business dealings with a disreputable company like that who now controls a key lead generation tool used daily by agencies, for these small business owners there is an important and hard financial decision to be made.

If agencies stay in partnership with this new ownership, they risk working for even lower commissions based on lower fees likely to be offered to voice talents on project posted by the Canadian company that now owns this popular casting site  (which is something the Canadian company, as a P2P, has been documented to do for some years now). But if the agencies drop the relationship with the new company, they will get commissioned on 100% on nothing. A key revenue source will be gone. How will they replace that lost revenue?

An ethical and financial quandary at the doorstep of voice talent agencies around the globe, all before breakfast.

These voiceover agents are small business owners just like you and me. Some are bigger than others and each has their other lead sources and contacts. Nonetheless, a decision either way impacts their bottom line.

A very hard decision, with unknown and unforeseen consequences, was before them. Take less of something or 100% of nothing.

I would like to introduce you to some people.

Erik Sheppard of Voice Talent Productions

Jeffrey Umberger of The Umberger Agency 

Tanya Buchanan of Ta-Da! Voiceworks

These are three of my voiceover agents.

Liz Atherton of TAG Talent

Stacey Stahl of In Both Ears

Carol Rathe of Go Voices

Susie DeSantiago of deSanti 

These four folks are not my voiceover agents but like Erik, Jeffrey & Tanya, each faced a very tough business decision following the Canadian company’s purchase. And decide they did.

Each has notified the casting website that they are leaving and will no longer be a paying member. Their collective lack of respect for the new ownership and it’s reputation for depreciating voice talents, agents and their services seems to have helped them make their individual decisions.

There may still be more to add to the exit list, but right there are seven (7) examples of small business owners who individually faced a business problem head on, individually had a tough decision to make and individually made the decision to walk away from a table with money still on it (less though it will likely turn out to be).

The chance for them to lose significant income is very real. So are their mortgage, car and school payments. Doing the right thing can be very difficult on many different levels.

Everyday courage doesn’t often make it to the big screen. But that doesn’t make these specific acts any less courageous.

And courage like that, from people voice talents have trusted as partners in our careers, deserves our unwavering support. #voicestrong

shooting cancels voiceover recording session

crime sceneThere have been a LOT of weird things that have taken place in my voiceover career.

I’ve had voiceover recording sessions cancelled for various reasons over that same time period but this recent situation may actually rank near the top of the list for strangest reasons to cancel a recording session.

As I tell this story, I will be omitting the city and the studio I was working with because I think this situation could reflect badly on both and that would be completely unfair. What took place could happen anywhere to anybody. Random violence is just that…random.

Lastly, to be very clear, I was never personally in any danger nor did I directly see the criminal activities about to be described. The bad stuff was over before I got there.

I was in Ohio recently and, while there, received an email from a long time client who needed a voiceover script recorded. I can do such recordings on my portable system but for this client, I wanted to use a studio.

So I called a studio in town that I have used before and booked a 10:00 am session. Nice studio, nice engineer, all good.

About 9:55, I turn the corner onto the street the recording studio is on and was met with a wall of police cars, maybe 5-7 cars completely blocking the road, lights flashing. Cops everywhere.

I could see past the blockade that road was completely clear, so I figured there must be a similar blockade down the road (turns out I was right).

Point is neither my car nor anyone else’s car was getting down that street. I look at my GPS and I was only 900 feet from the studio. But no person would be getting down the street either, unless they were wearing a police badge.

So I call the studio and the engineer answered his cell phone. He also could not get to the studio but had been advised by police that there was a shooting near (but not involving in any way) his studio. It just happened in the area near to the studio, similarly impacting all the other businesses and homes there.

Clearly we wouldn’t be getting to the studio anytime soon. I went back to my hotel, built my pillow fort and got the recording done there.

After gathering news reports, here is what happened.

Around 9:00 am, undercover police officers were targeting an area where drug deals are known to happen. Police there saw a deal take place and approached the suspect. The suspect ran to his car and tried to speed off , using his car to hit one police office as he tried to escape.

I’m not a lawyer or a cop but I believe that’s considered using a vehicle as a weapon, so police opened fire on the car, hitting the suspect who crashed his car not far from the original drug deal. The suspect later died; the police officer’s injuries were reported as not thought to be life threatening.

The reality is out there for all of us but, fortunately, we don’t see much of it from the front row like that.

#voicestrong

#voicestrongBefore I talk about #voicestrong and it’s impact on the voiceover industry, two quick observations.

You know the great thing about life? Everything is always changing.

You know the problem with life? Everything is always changing.

Three examples.

When audio technology improved to allowed more affordable, professional audio recording into people’s homes, it was a revelation. For the voiceover industry, it helped voice talents build better, very professional home studios. But it hurt recording studios who had to find new streams of revenue lost since voice talents were not recording in the studios’ booths.

With that audio technology update, more people could live their dreams of being a professional voice talent. But many of those folks were only dreaming, because they had neither the training nor the talent (or even business savvy) to operate a voiceover business. These less knowledgeable new voice talents also negatively impacted the economics of the voiceover industry.

Advances in Internet technology also allowed companies to create on-line casting sites (known now as Pay 2 Play sites ((P2P)) for voice talents that allowed voice seekers to get hundreds of voiceover auditions with only a few mouse clicks and no in-person meetings. But voiceover agents, who for decades had managed those auditions and booked those castings, now have to work especially harder to secure those auditions and castings. Oh and the P2P model has also negatively impacted the economics of the voiceover industry.

retail onlineThese examples are business realities in the voiceover industries. Change happens in every business. The old General Store lost to the local department store, who lost to Macy’s, who lost to Wal-Mart, who seems to be currently battling with Amazon.

Ones personal reaction to change in business is usually based on whether you’re being eaten or you’re doing the eating. So change, while not always pleasant, is always present.

But in the voiceover industry, there have been a few of these P2P players who have grown to be the biggest in their business category and, because of that scope, naturally have an impact on the industry.

I had been a member on both of these bigger P2P sites and have long ago since resigned and pulled my profiles from them.

In their infancy, both sites offered opportunities. But then their business models changed, adding elements of control to money transaction and job management that were at the least questionable and, in many states, likely illegal when it came to requirements of imposed by actual professional agents and managers – which is the category these new P2P business models put these P2P companies into (although they have denied such assertions).

I found their practices improper and unethical (to BOTH voice talents and the hiring companies) and I left the P2P sites I’m referencing. But their models still exist and thrive to the detriment of novice and (strangely, to my way of thinking) more experienced voice talents.

One has to respect that every voice talent has the right and even the obligation to run their business as they see fit. If they have a financial need to try and make money via Pay 2 Play voiceover sites, then the discussion is over for them.

Voiceover P2P Ethical Business audioconnell

They will not consider the downsides of Pay 2 Plays because they cannot do so…to do so would mean they would have to either drastically change their own business plans or even cease working in voiceover. I understand the financial imperative to them personally and I respect the argument.

And it also needs to be said that there is at least one other, smaller Pay 2 Play voiceover web site, run in Europe, that I believe is ethical and is not having as negative an impact on the voiceover industry, save for some projects with ridiculously bad fees that I personally noticed.

So if change is a constant in business and change has created large P2P companies who are negatively impacting the voiceover industry, what options do the rest of us have in what historically should be just another cycle of change, albeit what I and many others consider unethical change?

A simple answer is to publicly and repeatedly expose the unethical business practices of these large Pay 2 Play sites. Doing so will help new voice talents better understand the P2P playing field (and let them make their own decisions). It might also allow established talents to understand what their business relationship with these unethical P2P companies really mean to their business and the industry they hope to thrive within. They too will make their own decision.

My friend, Erik Shepard, who is also one of my longtime agents, has recently resurrected #voicestrong . The purpose of this campaign is to foster discussion about, and even put pressure on, the unethical business practices among Pay 2 Play voiceover sites. Erik made a video about his opinions (many of which I share – not all).

I believe the history of this particular hash tag in the VO industry came about after a rather unprecedented interview that voice talent Graeme Spicer of Edge Studio held with the CEO of possibly the most questionable and unethical of all the Pay 2 Play voiceover sites.

The interview, pretty infamous among those of us in the voiceover world, was a total public relations #fail for the CEO, who offered inconsistent and embarrassingly thoughtless answers to direct and reasonable questions about his own company’s documented and dubious business practices. A later presentation by the same P2P company at VO Atlanta in 2016 confirmed the company’s complete lack of respect for the voiceover industry and those who work in it.

Full disclosure – at one time, early in its creation, I was friendly with the CEO and his spouse who also works as an executive at this company. As their business methods changed, so did our interactions. There’s that change again.

If #voicestrong can help bring to light the unethical corporate business practices of those who I believe take certain advantage of people in my industry who might not know better, then I too am #voicestrong.