Entries Tagged as '#voicestrong'

#voicestrong alliance

VO Agent Alliance_audioconnell

After the announcement a few weeks back regarding the purchase of a Los Angeles-based online casting service by a disreputable Canada-based pay-to-play voiceover service, I had the chance to speak with many of my voiceover talent agents as well as agents from voiceover agencies where I am not on the roster. All of them would be significantly impacted by this online casting service purchase. Those agents that I spoke with and many other used the Los Angeles-based online casting service to feed auditions to voice talents like myself.

#Voicestrong 4If the voice talent agents stayed with the Los Angeles-based online casting service after this sale, they would likely have been subjected to predatory fee reductions by the disreputable Canada-based pay to play voiceover service. But many voiceover agencies did NOT stay with the new owner. Voice talent agencies have been resigning from the Los Angeles-based online casting service in droves, so bad is the reputation of its new owners (the disreputable Canada-based pay to play voiceover service).

Before and during this sale, many voice over agents were not sitting idly by. Before the takeover announcement, some voiceover agents were in very preliminary discussions to see how they could combat the disreputable Canada-based pay to play voiceover service’s negative impact on the voiceover industry. The takeover announcement merely sped up the discussions.

Today, those agents made their announcement and it is an impressive one.

VO Agent Alliance_tall_audioconnellThey have introduced the VO Agent Alliance, a collective of vetted professional voiceover talent agencies committed to the highest standards the voiceover talent business has to offer, which should be viewed in stark contrast to the business practices of the disreputable Canada-based pay to play voiceover service.

The purpose of the VO Agent Alliance is to offer voice seekers (clients who hire voice talents like media producers, commercial producers, advertising agencies, network promo departments, radio production departments etc.) a free audition submission tool. The tool gives voice seekers access to all alliance member agencies at once. Voice seekers will then have access to some of the best voice talents in the industry (horn toot alert: including me) that seekers will not find on the recently purchased online casting site.

Further, all voiceover agents in the alliance have agreed to a strict set of promotional standards having to do with Fairness, Integrity, Confidentiality, Professionalism and Diligence. These are all areas in which the disreputable Canada-based pay to play voiceover service, now operating from a bigger platform, has shown itself to be significantly deficient.

As of this writing, the members of the VO Agent Alliance include In no particular order:

I am proud to recognize my long-term business relationships with Voice Talent Productions, Umberger Agency, Rockstar Entertainment and Ta-Da! Voiceworks – each has been my voiceover agent for many years.

If you are a voice seeker (media producer etc.) I hope you will consider using the VO Agent Alliance web site to book your next voice job. #voicestrong

#voicestrong courage

#voicestrong for voice agents

History has taught us that it is NOT easy.

Experience has taught us that it is rare.

Life has taught us that it is within each of us in large and small ways…but it IS in there.

The mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty.

– The definition of courage

Courage_audioconnell_350

History books and movies are great at depicting amazing and even dramatic acts of courage.

But the truth is, in comparatively smaller, even daily acts, courage can be just as profound.

Profound because showing courage in almost any situation is hard.

One example.

To wake up one morning and find that, completely outside of your control, a key profit center of your business has been significantly altered in a way that is antithetical to your core business beliefs is a situation no small business in any industry wants to face.

But that’s what happened this week to hundreds of voiceover talent agencies and casting directors when a Los Angeles-based, central voiceover casting web site announced it had agreed to be acquired by a generally disrespected Pay 2 Play voiceover web site based in Canada. This Canadian company is known for and has admitted siphoning money budgeted for voiceover talent into their own corporate coffers under the guise of project management, unbeknownst to their paying clients.

Putting aside for a moment the ethical dilemma faced by agencies having to consider having business dealings with a disreputable company like that who now controls a key lead generation tool used daily by agencies, for these small business owners there is an important and hard financial decision to be made.

If agencies stay in partnership with this new ownership, they risk working for even lower commissions based on lower fees likely to be offered to voice talents on project posted by the Canadian company that now owns this popular casting site  (which is something the Canadian company, as a P2P, has been documented to do for some years now). But if the agencies drop the relationship with the new company, they will get commissioned on 100% on nothing. A key revenue source will be gone. How will they replace that lost revenue?

An ethical and financial quandary at the doorstep of voice talent agencies around the globe, all before breakfast.

These voiceover agents are small business owners just like you and me. Some are bigger than others and each has their other lead sources and contacts. Nonetheless, a decision either way impacts their bottom line.

A very hard decision, with unknown and unforeseen consequences, was before them. Take less of something or 100% of nothing.

I would like to introduce you to some people.

Erik Sheppard of Voice Talent Productions

Jeffrey Umberger of The Umberger Agency 

Tanya Buchanan of Ta-Da! Voiceworks

These are three of my voiceover agents.

Liz Atherton of TAG Talent

Stacey Stahl of In Both Ears

Carol Rathe of Go Voices

Susie DeSantiago of deSanti 

These four folks are not my voiceover agents but like Erik, Jeffrey & Tanya, each faced a very tough business decision following the Canadian company’s purchase. And decide they did.

Each has notified the casting website that they are leaving and will no longer be a paying member. Their collective lack of respect for the new ownership and it’s reputation for depreciating voice talents, agents and their services seems to have helped them make their individual decisions.

There may still be more to add to the exit list, but right there are seven (7) examples of small business owners who individually faced a business problem head on, individually had a tough decision to make and individually made the decision to walk away from a table with money still on it (less though it will likely turn out to be).

The chance for them to lose significant income is very real. So are their mortgage, car and school payments. Doing the right thing can be very difficult on many different levels.

Everyday courage doesn’t often make it to the big screen. But that doesn’t make these specific acts any less courageous.

And courage like that, from people voice talents have trusted as partners in our careers, deserves our unwavering support. #voicestrong