Oh how we love to talk about voice-over.
But the dirty little secret isâ€¦when we are on social media THAT much, we’re not working enough. We’re not DOING the business of voice-over enough. So we do that which is easierâ€¦we socialize.
Two quick points: if you look at that list, you can check my name as an active participant on many of those items. And the second point is I can get lazy too. So I can be accused, to a degree, as being guilty as charged.
But oh, how we rationalize.
We all think there is marketing method to our social media madness. In some cases there is – this blog, for example, regular helps my search engine marketing results and I can prove that. So alot of my social media focus on the ‘Twitbookedin’ are repostings of my blog posts (which I suck at compared to guys like Paul Strikwerda who reposts his weeklys every darn place and has billions of readers and millions of comments and I can’t decide if that makes me more bitter or jealous of my talented voice-over/writer friend but I think in the end I’m just lazy and he’s probably written a blog about that already and I can’t keep up with him so I’ll just schedule a nap soon).
This week I saw a Facebook post from Terry Daniel saying he got a voice-over job from Facebook. Great!
I’m sure there are few other similar stories out there but I’m pretty sure the quantity of VO social media users is not, in any algorithm, equivalent to the number of voice over jobs closed using social media.
I think if we’re honest with ourselves (because it’s social media so we’ll want to temper our honesty with each other, TMI, etc.) we get on these groups in Facebook and LinkedIn and other independent web sites because we are not recording, our minds wander and suddenly we’ve lost an hour of the day.
If we had an employee who we were paying who did that, we’d be pissed. Rightly so.
We don’t need over two dozen voice-over groups on the ‘Twitbookedin’ but they keep popping up there and on other independent web sites because they keep getting populated by VO’s.
Here’s a question for you: can you name, without checking, every voice-over related social media site and group you are currently a member of?
My guess is that you’re probably like me: they all just run together.
There’s your answer.
Now, what’s the solution?