does size matter? quantity vs. quality

Something monumental (not really) happened recently that shook the social media world to its core (ha!).

My Twitter follower count went over 1,000 followers and my “Likes” on Facebook for my Peter K. O’Connell – Male Voice Talent page went over 100. My friends on my Peter K. O’Connell Facebook page is somewhere around 700 with a total of over 800 on LinkedIn. I’m just getting started on Google+.

So if you are in there somewhere, thanks. If you’re not, that’s OK too. And if you said “who cares?!”, I understand that too.

But it made me think of a question that has been asked before but I think still plagues folks…in Social Media, does size matter?

Nope. It does not.

It’s about the “who” not the “how many”.

I have a VO friend and a Social Media maven who has well over 1,000 LinkedIn friends (these all-welcoming connectors are called Lions). This person is actually feeling overwhelmed with all the connections. Many of the connections are not terribly applicable to his voiceover business. He was thinking about purging his list a bit…nothing personal, just practical, I think.

This person didn’t make a mistake per se in being an Open Connector, I started out as one too. And who knows where some of those currently inapplicable connections could lead someday.

But with time a precious commodity for all of us; it seems to me that making connections with people who are current friends, industry contacts or people who might be a prospect or a contact to a prospect make the most business sense for social media.

If you just want to be pals for the sake of being pals on Social Media, that’s OK. But if you are using Social Media as a business tool, as I am, connecting with people who can offer you an opportunity someday and to whom you (me) can offer help seems to me to make both business and social sense.

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4 Responses to “does size matter? quantity vs. quality”

  1. […] does size matter? quantity vs. quality Something monumental (not really) happened recently that shook the social media world to its core (ha!).My Twitter follower count went over 1,000 followers and my “Likes” on Facebook for my Peter K. Source: blog.audioconnell.com […]

  2. Here’s the question I always ask:

    “Are you just being social, or are you selling?”

  3. That’s an excellent question, Paul.

    How about also “By being social are you selling?” or “Is selling ever considered social”

    But the true question for the ages is: “How many chucks could a woodchuck chuck if a woodchuck could chuck wood?”

    My Answer Are:
    Your question: A. Social

    My question 1: A. Yes but what you are selling is YOU (or me) and the question then becomes is that worth buying?

    Question 2: Not really

    Question 3: 6 chucks but only 3 if he’s in a union because of all the breaks and stuff.

    Best always,
    -Peter

  4. The smartest chucks will spend most time sharpening their blades!

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