if your web site is your store, are you displaying a “closed” sign?

seo

People look at me funny for many reasons, one of them being my preoccupation with Search Engine Marketing or Search Engine Optimization. I personally understand about only 1/16 of the rules of SEM, most of the content being like Sanskrit to my brain. But I get its importance (both to web sites in general and my business particularly) and I hang on every word of the experts I know personally to try and derive some nugget of information that will help my web site perform better on search engines. That’s a big chunk of my marketing focus, always has been.

Well recently, it wasn’t so much for monitoring progress and Google rankings (though I do check my key words) as it was adding to my Google bookmarks the web sites of some of my fellow voice talents whom I know, respect or can otherwise learn from (no, not steal from, but sincerely learn from). The bookmarks are placed on my Google toolbar which has become a very handy resource for me because it’s available to me on any computer in the world. If you don’t have it or something like it, boy I sure would recommend you drop your Explorer or Firefox tool bar and use Google’s.

I thought an easy way to find my friends’ web pages would be to just Google my own big generic keywords for our industry and my peers would show up in the first ten pages of any one of 4-6 keywords. Those keywords didn’t include Peter O’Connell or anything regarding audio’connell as I search those keywords only when I need a significant ego boost (less than I used to, now it’s only daily instead of hourly).

Most of my peers didn’t show up. Gulp. 10 pages (or the top 100 sites) on keywords that most should show up on. Not there.

It’s extremely possibly that their marketing objectives for their web sites are different than mine. I know there are a few that use their sites solely as a web brochure and have really no interest in keyword search. For others, their brand is only their name and their city. For still others, it’s their specialty like radio imaging or promo voice. I’ll leave it to them to know whether those words are popularly searched by their target market or whether they’re just hoping they are popularly searched. God speed on that one.

But to my mind, if you’re not aggressively working on keywords in your web site’s text – first knowing the best ones (a herculean task, I’ll admit) then second, using them effectively – I don’t understand how your web site can be truly effective/found. If people can’t easily come upon your site (because let’s assume they don’t know you or your company exists) they aren’t going to find you on page 20 of Google. They won’t go that far. And you’ve lost a sale…oops, there goes another one right now.

But, maybe I’m wrong.

Be Sociable, Share!

7 Responses to “if your web site is your store, are you displaying a “closed” sign?”

  1. […] Easy Fast Cash wrote an interesting post today onHere’s a quick excerptPeople look at me funny for many reasons, one of them being my preoccupation with Search Engine Marketing or Search Engine Optimization. I personally understand about only 1/16 of the rules of SEM, most of the content being like Sanskrit to my brain. But I get its importance (both to web sites in general and […] […]

  2. No, Peter….you’re not wrong….just a thorn in our sides!!!!! 😉

    When I first set-up my website, I frankly knew ZIP about SEO…oh…I STILL know very little….but somehow my website has managed to come up on the first Google page for the search terms “French Voiceover” and “French Voice over” which are important to me….it’s a start!

    Now on to…..”the most awesome bilingual English French voice over talent artist in the world!”….do you think that’ll work? 🙂

    Peace!

    Liz

  3. Liz:

    I’ve ALWAYS been a thorny guy! If I don’t ask the important questions, who will?! 🙂

    I think you’re tag is pretty good but to coyly play off of the french, shouldn’t you say artiste?

    Best always,
    – Peter

  4. But of COURSE!!!!! 😉
    Je suis une artiste!!!!

    Peace!

    Liz

  5. Mais oui!

    Best always,
    Pierre

  6. enticing begining, sir peter. but it leaves me wanting more of the story.

    from the first day of creating my website (i had nothing to do with the building process and don’t pretend to understand it), we dealt in key words, variations on key words, tags, metatags, text vs. graphics and all the other things search engines were supposed to look for. my web guy even went to sites of other talent to see what key words they were using. and while we didn’t lift things wholesale, we did use that as a guide.

    still, one can go 100 pages into anything related to voiceovers and never find http://www.voices2go.com, while seeing other talent’s websites multiple times.

    at a certain point, making the site a good “brochure”, as you so aptly call it, seemed to be the next best thing to settle for.

    so…without asking you to give away what you’ve worked to hard to achieve…how did you overcome the problem?

    respectfully submitted…from the twilight zone.

    rg

  7. Rowell:

    First things first, if anything you’re doing in marketing involves “settling”, stop doing it. Your money is too valuable to waste that way.

    If you focus on free search engines (there are a lot), good and consistent keyword filled descriptors and establish lots of valuable link love where you can find it and where it makes sense (poker sites love to link up….don’t) you should improve your ranks over time.

    And it does take time.

    That’s some quick advice. Hope it helps.

    Best always,
    – Peter

Discussion Area - Leave a Comment