new voice-over demos deserve a new voice-over bow – political commercials

Political Commercials_wide_bdr_500

The thing with new demos is a lot like re-doing your kitchen.

With a kitchen, maybe you change out your cabinet knobs…which now clashes with your floor so you’ll have to change the floor. And you might as well change out your appliances if you’re pulling up the floor and before you know it you’ve spent $25,000 because you changed $20 worth of knobs.

Voice-over demos are a little like that too.

(Peter K. O’Connell NEW Political Voice-Over Demo – take a listen)

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When I re-did my TV promo demo (which really needed it) it started me to critically review my other demos (and my web site). One of the demos that needed tweaking (I felt) was my political commercial demo. So I did that (with a little audio support from my friend, the great Dan Friedman). Reviews have been positive (woot!)

But then I looked at the political demo page and felt something was missing. It didn’t call out “political commercials” well enough.

Then I look at the other demo pages and saw the same pattern. So I drafted some graphic image ideas and settled on a format that has a unified theme but still allows for unique execution for each demo page. A graphic example is on the top of this blog post.

The “brilliance” of all this likely won’t break the internet but it makes me happy and more importantly I believe will make for clearer concept comprehension for first time web site viewers.

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