I remember video jockeys because when I came out of college, I auditioned to be one. (It’s OK to laugh but’s it’s unattractive and insulting to actually snort from laughing…even at something so ridiculous).
It was to this day (I think) the ONLY on camera audition I ever did (or can remember) and I think it was probably as awful a thing to watch as has ever been not broadcast. I quickly realized I had a face for radio (of course I didn’t do much in radio after that time either). We all do things we regret when we’re young…considering ever so briefly a life in front of the camera was one of mine.
But the network I auditioned for was VH-1…Video Hits One, the Adult Contemporary version of MTV and much like its big brother, VH-1 had no earthly idea how to use VJ’s in their programming. I recall Scott Shannon being a VJ at one point and Don Imus too (you thought I had a face for radio?! And Imus is STILL on TV…the attractive bar wasn’t lowered, it was buried there).
I think they too realized these radio stars weren’t cutting it on their channel and as part of a rebranding, they went looking for new personalities, of which I never became one.
All these memories came back to me when I saw that VH-1 recently updated it logo. My first reaction was “thank God” because whatever kind of bet was lost on the creation of it’s last logo, ANYTHING done after it was going to be a billion times better.
And simple as it is, the new VH-1 logo IS better. The tough thing with static shots of network logos is…on TV they’re never static….they move with grace or speed; with color or texture but they are rarely still.
The logo implementation is good, the look is better and the potential is great.