why you don’t know crap about selling

Salvation Army_NYC_49th&Rockefeller_2011

What do you see in the picture above?

LOOK at it. Now study it.

If what you see are two guys from the Salvation Army collecting money on a holiday Saturday at Rockefeller Plaza when it was OMG! crowded…you’re not studying it.

Now it may be easier for me to understand what I saw since I saw it in person and experienced the movement and the sound so I’ll give you the correct answer:

Passion. In their words AND actions…people understand these fella’s passion for the Salvation Army. The people around them can feel it and appreciate it.

These Salvation Army representatives have a little speaker under there Kettle playing upbeat Christmas music. With their bells and props they are dancing and singing to the music and having a marvelous time. So are the people around them who have stopped to watch…and donate.

In the midst of the absolute chaos that is a Saturday at Christmas around maybe the most famous Christmas tree in the world, these gentlemen are garnering attention and securing donations.

They are SELLING!

They are so passionate about what they are selling, they believe in their mission so deeply, that they will joyously sing and dance in celebration of their job and they outcome that the Salvation Army provides. This is not your Father’s Red Kettle Campaign.

And they don’t even own the Salvation Army.

As a business owner, are you THAT passionate about your business?

Are you a true believer in your business the way these guys are?

What would be the equivalent in your business of dancing and singing in public?

Are you doing it now? I’m guessing not.

You don’t have to sing or dance in your sales or marketing but you DO have to convey a kind of wonderfully infectious passion for your business that makes people do what these guys did –dance along with them! (I kid you not, I saw it)

What can you do in your sales and marketing that will cut through the kind of clutter these guys did (oy, was it an ungodly sea of people) and get your audience’s attention?

Some may call their kind of public support brave but it isn’t bravery when you believe soooo strongly about your business.

You probably strongly believe in your company too…but you need to break out of your comfort zone sometimes to make sure other people feel just as passionate as you do.

Any ideas on how to do that?

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7 Responses to “why you don’t know crap about selling”

  1. […] why you don’t know crap about selling What do you see in the picture above? LOOK at it. Now study it. If what you see are two guys from the Salvation Army collecting money on a holiday Saturday at Rockefeller Plaza when it was OMG! crowded…you’re not studying it. Source: blog.audioconnell.com […]

  2. Passion. It’s what makes a guitar “Player” a “Guitarist” or a woodworker a craftsman or even an electrician a master.

    Finding your passion can take a lifetime. The trick is, not to have a passion turn into an obsession. Therein lies the path to madness. (carrots are good for you, eating only carrots however.. not.)

    I ask people, “what kind of magazines do you read cover to cover?” From there you can figure out their passions. (for me it’s BMW owners news, Sport Aircraft, KitPlane and the Sweetwater Pro catalog)

    I love my work as a voice actor, stage actor, commercial actor. When I give everything to a character, the audience responds. Now, how to convey that with a website or postcard…. 🙂 That’s some tough crap.

    Monk

  3. I love this Peter!! You’re inspiring!!

  4. You are very welcome Lisa, but you are a creative marketing maven to be “learnt” (as they say in the South) from too! 😉

    Best always,
    -Peter

  5. Monk, you are spot on…the passion is what makes good great.

    Best always,
    -Peter

  6. […] Peter O’Connell […]

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