with 235 stations, entercom doesn’t need to shout anymore

Entercom Logo change audioconnell

With the announcement on November 17 that Entercom Communications Corp. (“Entercom”) (NYSE: ETM) had completed its with CBS Radio Inc. (“CBS Radio”), the Pennsylvania-based media and entertainment company now boasts 235 radio stations in most of the biggest markets in the country. These include historic stations like WCBS AM/FM & WINS-AM in New York, KROQ-FM in Los Angeles and WBBM AM/FM in Chicago.

So with all these new stations, Entercom decided it needed to tweak it’s branding, in part, by redesigning its logo.

Gone is the stylized small “e” in the diamond and the all caps, italicized word mark, replaced by a diamond-less small “e” and a very basic sans-serif in upper and lower case. Purple is the main color now.

So what does this all mean?

Well in the grand scheme of things, not much. Except I think Entercom is changing its branding message.

Prior to the CBS merger, it feels to me like the old logo was saying “we’re a player, we’re a company that’s working to be a truly major player in media, specifically radio.”

Now, with all of these major new stations, totaling a whopping 235 radio stations across America, the simpler – actually more boring logo in my opinion, says “we ARE a player and we don’t have to shout from the roof tops…if you’re advertising in radio, you’re going to need (not want) to speak with us.”

Finally, just for some perspective, your gentle writer remembers (and worked in radio when) a broadcast ownership group could only have 7 AM stations, 7 FM stations and 7 TV stations…total! Times have changed and change is scary.

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2 Responses to “with 235 stations, entercom doesn’t need to shout anymore”

  1. I remember those pre-telcom-bill days fondly Peter. I worked under the Entercom banner for many years as well. Funny thing is, this is the second time that CBS has been a part of my old stomping grounds at WAAF in Boston. The first time around was when American Radio Systems was absorbed by, then, Infinity. We were one of several stations to be spun off due to ownership limits. We, along with WEEI, WRKO and WEGQ were purchased by Entercom.

  2. The significant increase in the number of radio stations is due to their relevance and popularity among the population. This was necessary at this stage.

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