facebook’s vanity urls


Do you have one yet? Some people were so excited last week when they came out that they proudly stayed up until midnight to grab theirs when it was first available.

I did not do that. In fact, until I read it on Twitter (which smacks of a bit of irony) I didn’t know Facebook was offering such a tool. And for a couple of days, I thought about it a bit.

Please don’t misunderstand, I don’t mean I spent days thinking about it. I mean when I read about it in a conversation I’d think about it – was it even worthwhile, what was the point- and then move on.

While briefly on the computer Sunday, I remembered, signed in and went to www.facebook.com/username and secured www.facebook.com/peterkoconnell

Overly impressed? You shouldn’t be.

Because a good portion of my voice over brand is…well, me, using my name makes sense. audio’connell voice over talent is a good portion of my brand too but Facebook is all about the person, not so much corporate names.

Why the K? A number of reasons and I’ll explain them briefly because it seems like 1 out of 3 people are kind enough to ask what the “K” stands for.

First, it’s my middle initial representing my middle name: Kinney.

Second, my middle name was also my Mother’s maiden name and I am the only one of the children in my family to carry the last names of both parents.

Third, I think maiden names sometime get the short shrift so I like to promote it a bit (although I am old fashioned, I think wives should take the husband’s last name- let the rebuttals begin!)

Finally, I’ve always used my middle initial on business documents and contracts (even the full middle name on my college diploma).

So you’d think with the preceding rather vain explanation (me, me me!), I would have been there right at midnight a few nights ago on Facebook to secure my spot.

Nah. I use Facebook mostly for fun, not so much for business (although a few folks realize I do voiceovers on Facebook and some business gets done, yea!) So a vanity URL doesn’t have as much branding value as it might elsewhere. But since its free and there may be a chance to do some business, I grabbed it.

For strictly social users, I can see the value of more easily directing friends to your page. So if you haven’t been vain on Facebook today, here’s your chance.

And if you haven’t yet, I hope you’ll friend me on Facebook and all of your social networks.

AND, report back here on what your new Facebook vanity URL is now.

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