MEDIA RELEASE – Culligan Secures O’Connell for Radio Spots

CulliganCHICAGO, IL, March 15, 2018 – – Most American families know about the “Culligan Man” from Culligan International’s famous ad campaigns, dating back to the 1950’s. In their most recent series of radio commercials, male voice talent Peter K. O’Connell was retained to support Culligan’s current consumer audio branding.

About Culligan International

Founded in 1936, Culligan International is a world leader in delivering water solutions that will improve the lives of their customers. The company offers some of the most technologically advanced, state-of-the-art water filtration products. Culligan’s products include water softeners, drinking water systems, whole-house systems and solutions for business. Culligan’s network of franchise dealers is the largest in the world, with over 800 dealers in 90 countries.

About Peter K. O’Connell

From Fortune 500 companies to companies that think $500 is a fortune, multi-award winning male voiceover talent Peter K. O’Connell has shared his voiceover skills with a wide variety of global companies. In addition to his radio work for Culligan, some of Peter’s clients include Duracell Batteries, General Electric, Kraft Foods, Western Union, PBS Television Network, Shell Oil, Deloitte Canada, U.S. Army, Starz Cable Television Network, BlueCross BlueShield and SunSetter Awnings.

Known as America’s Friendly, Neighborhood Voiceover Talent, Peter is a natural born storyteller whose voice-over work has been featured in radio and TV commercials, corporate narrations, political commercial voice-overs, TV network promos, e-learning narration projects and other media productions. Originally from Buffalo, NY and now living in Raleigh, NC, Peter owns audio’connell Voiceover Talent, a division of O’Connell Communications, LLC. Peter can be reached via audioconnell.com or peterkoconnell.com.

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NOTES FOR EDITORS

CONTACT

Peter K. O’Connell

Your Friendly, Neighborhood Voiceover Talent

audio’connell Voiceover Talent

P.O. Box 5493 | Raleigh, NC 27512-5493

PH. +01 716-572-1800

EM. peter@audioconnell.com W. audioconnell.com

COMPANY MEDIA CENTER

http://www.audioconnell.com/media

PETER K. O’CONNELL VO CREDITS

http://www.audioconnell.com/clientuploads/pdf/PDF%202018/

audioconnell_press_release180315.pdf

COMPANY NAME SPELLING

Use lower case letters- audio’connell or audio’connell Voiceover Talent

COMPANY NAME PRONUNCIATION

au·dio·o’·con·nell (awe-de-oh-oh-kah-nel) or au·di-o’·con·nell (awe-de-oh-kah-nel

west virginia i was in you again

Charlie Cooper, Peter K. O'Connell & Amie Breedlove in Charleston, WV

Voice Talent and Admix Broadcast Service Owner Charlie Cooper with Voiceover Talents Peter K. O’Connell & Amie Breedlove in Charleston, WV

Traveling is not as exciting as people who don’t travel think it is.

But if you are a traveler and you’re on planes as much as I am…you learn the tricks that save you time and aggravation.

One of my tricks is to try and get together with people I know in the city I am traveling to…for a couple of reasons.

It gives you something to look forward to when you visit a city where you otherwise would not know a soul.

From a voiceover perspective, it also gives you insights and introductions to recording studios that are good to record at (as opposed to studios that are….not so much).

I’ve been heading over to Charleston, WV and the surrounding areas for years now and fortunately sometime ago I connected with voice talent Amie Breedlove. She introduced me to Admix Broadcast Recording Studio owner and voice talent Charlie Cooper. We all became fast friends.

So it was again this week that we all got together to solve the world’s voiceover problems. We handled some world problems too but those, as you can imagine, were pretty simple to solve compared to the complexities of script interpretation and microphone positioning.

If you get a chance to work with either of these two fine, talented folks (where ever you are in the world) I hope you will do so…very worthwhile and very fun. Plus Amie’s got a new Jaguar (see the picture)!!!!!

free answers on “how-to” voiceover

No Voiceover Demo MillsSo I was on Facebook today and I saw that voiceover coaching/demo mill Voice Coaches is coming to Raleigh to present their seminar “Get Paid To Talk”.

The first thing I thought to myself was: ‘Oh great, try and make money off the voiceover industry by insulting said industry with one of the great slurs against it!” (That slur being: ‘how hard can voiceover be, it’s just talking!’).

However, the ad that I was presented with was kind enough to include the topics this $40+ seminar will cover over at some area hotel.

I don’t begrudge people teaching others about VO. There are maybe 10 really talented voiceover coaches out there who I have studied with or about whom I have heard raves that I would easily recommend to folks at any level. These folks will teach you AND inspire you.

My personal bias is that, except in very certain circumstances, I generally don’t like the idea of coaches also producing demos. Voiceover coaches should coach and demo producers should produce. The grey area is when coaches direct the recording talent, sometimes that works. Sometimes.

And coaching companies – companies that have a bigger staff, don’t make their money on coaching – they make their big money on producing demos…many times whether or not the person is actually ready to make a voiceover demo (sometimes they really are not ready).

It should be noted that Voice Coaches isn’t the only company that does this…they are just the only ones who (by now, regrettably, in their minds) advertised on my social media feed this morning.

I will save you the forty bucks and possible half-truths about your VO future as well as the 4-5 mortgage payments this company might like you to replace with their demo production fee and answer all those burning VO questions this seminar will cover right here in this blog.

So ignore the hype of “this workshop tends to sell out” or getting a “behind-the-scenes look at how people make money every day with their voices” or receiving the “opportunity to record a short script under the direction of your instructor” let’s go right to the MEAT of the hotel presentation (which will take place in the meeting room right next to the Starving Artists Painting Show – another “don’t miss event”).

“What a voice-over is…”

Voiceover is an acting or performance career specifically involving the human voice.

A voiceover talent is a person who spends about 80-90% running a business and the balance recording auditions and VO jobs…unless you’re doing audiobooks which keep you recording a lot but not often getting paid as much as other VO work.

People who record audiobooks love it. Personally, I like money better. But there is a true art to recording audiobooks and if you can read to me like Edward Herrmann, I will listen to everything you record.

I digress.

Voiceover involves running a small business more than it’s recording with your voice. It’s sales, marketing, accounting, training and taxes. If running a small business is something you would loathe or makes you break out in hives, do not start a voiceover business.

You know what it is not? Voiceover is not getting paid to talk. Pithy title, bullshit message. If a company has that much disrespect for the industry it’s introducing you too, that to me is a RED flag.

“What it is like on the job…”

This is where a seminar like this I believe would sell the sizzle. I’ve not been to the seminar so I don’t know for sure.  I’m thinking this is where one talks about walking into a recording studio, seeing the big mixing board, meeting the engineer, talking with producers or directors and then heading into the booth. What the voiceover booth sounds like, what it smells like, what kind of microphones they use, headphones too. Squuuueeeeeal!!!! Thrilling!

“Which voice types are most in demand…”

They say in their promotion “sincerity wins the job”.

Um, no.

I hear many sincere voice talents every single day who don’t get the job. Good, hard working voice talents who go days without recording.

Everything that makes any small business successful: business plans, marketing plans, networking, hard work – all that and more gets you the opportunity in most cases to compete for the job, get an audition and maybe win it. Harder work will allow you to establish multiple client relationships directly that you nurture and foster and result in repeat clients or even retainer clients.

You better be able to produce more than one voice “type”, by the way. The more versatile you are, the better.

“What a professional voice demo sounds like… “

“You get one chance to make a first impression”, their ad says.

Their ad doesn’t say “so pay us scads of money and we will make your demo sound passable but you personally may or may not have the real voice over talent to perform in a studio the way we made you sound for 7 seconds on the demo we produced for you.”

Here’s a nasty, sad voiceover truth: even the most untalented voiceover talent can be made to sound ok, even good for sixty seconds among 7-8 different cuts on a commercial voiceover demo. BUT (and this is a big, enormous but) once that talent gets on mic in a new studio for a job, they likely won’t remember how to recreate and hold that sound they had on the demo nor will they be able to show any versatility in their voice because they haven’t developed any.

How’s THAT for a first impression?

The problem demo mills often set these unsuspecting voiceover newbies up for is either they haven’t given them an honest voiceover assessment (like maybe some shouldn’t pursue their VO dream) or that the newbies haven’t received the best possible training.

Sometimes it’s both.

There is a difference between training someone new to record a voiceover demo and training someone new to be a professional voiceover talent.

Training to a demo is quick…you only need 7 seconds of good audio per track. Training to be a voiceover talent can easily take months…assuming the coach is honest enough early on to tell a person who sucks at VO that they suck at VO and not to follow that career path and keep their money.

“Where to look for work opportunities…”

It’s only a guess, but I’m picturing a power point slide (just one) that lists places that might use voiceover. Wowee! A real voiceover MBA there.

Suffice it to say there is a lot of work that goes into prospecting, marketing and developing business relationships. I hope some hard truths are shared here but I am skeptical.

“How to avoid common mistakes…”

 One might be to not spend $40 for an introduction to voiceover class.

audio’connell in portland, oregon

Portland Voiceover Meetup February 2018

The February 2018 Portland Voiceover Meet-Up included Clockwise: Cindy McGean, Doug Rank, Peter K. O’Connell, Kim Fuller, Roberta Solomon, Kevin Cooke, Dan Nachtrab, Ulf Bjorklund, Emma Miles, Jen Gosnell, Sam A. Mowry. — with Cindy McGean and Emma Miles.

Flying to Oregon for the first time was a pretty great way to kickoff February as I am now down to only 12 states I have not stayed overnight in.

Even better was the fact that the Portland Voiceover Meet-up was getting together while I was there and they very graciously included me in the event.

Voice actors and spouses Kim Fuller and Ulf Bjorklund put together this meeting to celebrate Ulf’s birthday!

Of course getting to sit next to and visit with pal Bruce Miles at dinner was swell (he’s not in the picture because he took the picture) as was visiting with Dan Nachtrab (formerly of THE Dayton, Ohio). Jen Gosnell was there as was Sam Mowry who I feel like I’ve known for a decade or more but whom I really only knew virtually via the VO-BB.com.

Roberta Solomon I had also never met – she told some great Dan Hurst stories because they used to compete in Kansas City radio (but are great pals). Kevin Cooke I had also not met – a nice guy! But chatting with shy, reserved, almost quiet to a fault Emma Miles (Mrs. Bruce….and she’s actually about as shy and reserved as I am…thus not much) was a super treat.

I was really very, very pleased to be included in the evening. Equally, I was pleased to also grab a meal with my friend Nikki Lu Lowe – lots of marketing talk and laughs.

Great people, great trip.

only 12 more states to go!!!!!

Oregon FlagLest you think I had given up on my challenge to stay over night in all 50 states, I have not!

As you’ll recall, my rule is I cannot just drive through the state, I must stay over night.

As I write this from 30,000 feet, I am returning from Oregon (Portland and Eugene)!!!

So here’s the updated count of the states I have officially visited in my life:

1. Arizona
2. Arkansas
3. California
4. Colorado
5. Connecticut
6. Florida
7. Georgia
8. Illinois
9. Indiana
10. Iowa
11. Kansas
12. Kentucky
13. Louisiana
14. Maine
15. Massachusetts
16. Maryland
17. Michigan
18. Minnesota
19. Missouri
20. Nebraska
21. Nevada
22. New Jersey
23. New York
24. North Carolina
25. North Dakota
26. Ohio
27. Oregon!!!!!!
28. Pennsylvania
29. South Carolina
30. South Dakota
31. Tennessee
32. Texas
33. Utah
34. Vermont
35. Virginia
36. Washington
37. West Virginia
38. Wisconsin

Thus, I am left with only these 12 American states still to visit (don’t they say the last dozen are the hardest?):

39. Alabama
40. Alaska
41. Delaware
42. Hawaii
43. Idaho
44. Mississippi
45. Montana
46. New Hampshire
47. New Mexico
48. Oklahoma
49. Rhode Island
50. Wyoming

If you’re going to travel, you might as well make it fun!

you are here – voiceover geography

where are you_audioconnellSo where are you?

Geographically, where do you land on the map?

Sure, you know the answer to that but the next question is: do your voiceover customers know?

The next question after that is: do you want them to know.

For some folks the answer may be a cut and dried yes or no.

For others it’s not so clear.

I came to this thought by looking, as we all do and should, at other voice talents’ web sites and in some cases trying to figure out where they are located.

Before cell phones and internet phone numbers, one could guess location by area code with a posted phone number. That doesn’t work any more.

For example, I kept my Buffalo, NY 716 area code phone number even though I’m in Raleigh. I have a LOT of contacts to who have that number, it’s a good number and I’m keeping it. I could get a 919 number and maybe someday I will.

So while one can question, because of the internet and phones, whether it matters that one makes clear their geographic location on their web site, I think a discussion is worth while.

What would be the questions in such a discussion?

1. What’s wrong with local or regional work

I’ll start out with my bias – I let people know where I am geographically. I made a point of featuring my Buffalo geography in the past and I am clear that I am now living in Raleigh/Durham.

My reason is simple, the opportunity for regional work is attractive enough for me that I want those local agencies and producers to know that I am available. Part of my marketing plan focuses on those regional folks.

My feeling is that if you like regional work and positioning yourself as a leading talent in your region, you need to be pretty clear where you are located.

Not everyone thinks that way.

2. ‘I don’t want to be pigeon holed by geography’

I’ve heard a couple of schools of thought on this one.

Live in Des Moines, IA but get a Google phone number with a 212 (NY) area code ‘so agents and producers will think I’m….(insert some amazing adjective here).’

But don’t talk about Des Moines.

I’ve always questioned this as setting yourself up to be caught in a lie. If producers like you and then think you’re in their big city market (where they will want to work and meet with you!) but you’re not physically there, they might feel cheated. That seems like a bad way to begin a (likely very short) business relationship. Some people do it…it must work for them, I guess.

The other thought is: I do work around the country and locally without telling people where I am…those that need to know my location, know.

Certainly, if it ain’t broke don’t fix it. And if you are absolutely sure that every viable regional producer and advertising agency around your actual location knows where you are, then carry on.

But if you aren’t absolutely sure…then you have a task to add to your marketing to-do list. Quickly. And yearly.

3. ‘My area is not geographically sexy’

That’s my way of addressing people who say they live in the middle of nowhere. It’s not that they live at the end of the world, but they can see it from their porch.

I respect the challenge. Some folks may live in paradise but on a map, it’s a long ways from even a big village. Many voice talents do and they still work.

A couple of ideas on this and, not surprisingly, they require some marketing efforts.

One idea is to make your geographic area seem sexy to a reader.

Now I understand you may be looking it outside your window and thinking that there is no way in h-e-double hockey sticks…

But hear me out.

Just grab a pencil and write down positive words that might describe your area: peaceful, natural or picturesque, maybe? What are some features of the area: lush forests, clear lakes and streams, imposing mountains? What about friendly neighbors and a strong sense of community? Certainly you can think of more.

Now how might the attributes you think of possibly tie into your voiceover branding?

Trust me when I note that big city producers sometimes dream of getting out of the city so your descriptions may entice them to read more about you just based on a well written description.

Plus if you can tie in the positive attributes of your remote location with your VO styles – that works. Just reiterate in that same branding that, technologically, you are an A+. You may live in Mayberry but let media producers you’ve got all the voiceover bells and whistles. Don’t fib on that.

The other idea if you’re living more remotely is borrow the some ideas from regional marketing development organizations.

Your local government may be like bumpkinville, but know that someone in regional or state government is marketing even your remote region, in someway, to developers. You just have to surf some websites to see what they are saying and HOW they are saying it. Don’t worry about using their regional names and information…that’s what it’s there for!

Quick example, in Buffalo (when it was less successful) it was hard to get the attention of regional site developers. Buffalo may have been New York State’s Queen City before the St. Lawrence Seaway opened but from the 50’s through the turn of the century, it was depressed.

Then somebody did the math and thought if they tied in the world renowned Niagara Falls area (only 30 minutes away for the New York and Ontario, Canada sides of the Falls) into the regional branding, the city could gain some traction.

Hence, Buffalo has been marketed as the Buffalo-Niagara region. The airport, as an example, is called the Buffalo Niagara International Airport. Your area may have some regional branding tricks too…check it out.

Look at regionally within your state and also at other surrounding states.

4. Safety

This is not last because it is least important.

I totally get the safety issue.

Some people not only don’t want to publish their home address (where their studio is located), they would prefer not even to talk about a city…possibly even state.

If that is a true concern, then keep yourself geographically anonymous. And don’t give it a second thought. Seriously. Period. End of story. Market yourself in other ways.

If your safety concern maybe isn’t as severe but it is still a bit of an issue, I have some ideas.

Focus your geographic branding only on your state, if you’re comfortable with that. Again, focus on the positive marketing attributes of your state and stop there.

I could easily talk about so many positive benefits of being in “The Carolinas” (two states for the price of one!), or living in Central North Carolina. Both give producers a general sense of whether or not I might be close enough to work with them without saying I’m a voice talent in Raleigh/Durham or Raleigh, NC or Cary, NC.

Otherwise, and this is something I do, just feature a P.O. Box as your address. If somebody you trust needs to come to your studio, you can talk on the phone (or via email) and give them your studio address.

That’s all I’ve got for now on this one.

Hopefully this discussion and the ideas I’ve presented can help you a bit.

If you have other ideas, please feel free to share in the comments below.

Hope this helped.