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Maybe Twitter is working just fine for your voiceover business.
More likely, though, you don’t really have a focused business purpose for Twitter.
Twitter is designed to be very customized so even if two voice talents compared their Twitter feeds, likely it would be different…please don’t worry that you are doing it wrong. You’re not.
But you may be able to do Twitter more efficiently.
If you’re just looking at Twitter for fun, you don’t need a plan. But it’s also, in my opinion, kind of a waste of your business day if you spend any time there.
Should you want to use Twitter for a myriad of voiceover business objectives, putting some thought into it will help you make sense of Twitter and make it work for you.
‘But Peter,’ you whine, ‘this sounds like work.’
Yes there’s some work involved. We are talking about Twitter as business tool, you tool!
Relax, though, as I’m going to chart a course for you to help you think all this through.
I’ll also give some examples of what I do so you can either copy some of what I do on Twitter or run fast in the opposite direction…but at least you’ll have a plan!!
- Decide what you need Twitter to do for you?
The assumption here is that you want to do more with Twitter than just play. You likely want to have some kind of objective, like:
- I want to network
- It could be with prospects, clients or your fellow voice pros
- I want to be educated
- I want to learn about industry trends (mine or the business categories I work with most); new technologies, or even social media trends from people smarter than you or me
- I want to stalk
- In a business way, not a creepy way – most likely involving prospects or current clients (maybe also your peers) as a way to learn about what topics, trends or observations are important to them — you DO already follow all your clients on social media, right?!
You may want to do one, some or all of these things and that’s OK. You may even want to execute something totally different. But as you look at your current and future Twitter connections, I would advise that you identify and follow your custom objectives with a specific agenda in mind because I think it will help you moving forward
- Identify your top Twitter targets
You want to network? OK, but with whom and to what end?
You want to be educated? OK, but what about and with whom do you want to achieve that knowledge?
You want to stalk? Which prospects do you want to follow and what do you want to achieve (awareness, new business, a referral)? Are they specific people or a category of folks?
Just following someone on Twitter is simple. And not likely to move the business or educational needle terribly far.
It would also be wonderful if these folks you followed on Twitter would follow you back, but that’s not a given. They might not initially be interested in you, as people don’t immediately follow back on Twitter like they used to do. Or they might not pay a ton of attention to Twitter. Everybody and company uses social media in different ways.
The point being you should have a kind of mental strategy about what you want to achieve with Twitter targets.
If you can’t fathom a strategy quite yet, that does NOT mean you should not move forward with Twitter. You can at least get your ‘followers’ list organized and Twitter has a great internal tool for that.
It’s called Twitter Lists. Twitter Lists allow you to create your own lists within your entire list of the people you are following. You can also subscribe to lists created by others.
How is that helpful to you?
Viewing a timeline of just people from a specific list will show you a stream of Tweets only from the Twitter accounts on that list. While there can be some benefit to subscribing to other people’s lists, I personally just focus on lists I have created – occasionally checking other lists to see if I’ve missed somebody in a category.
For example, voice talents are always looking to get on voice talent rosters of audio production companies. How many audio production companies are you already following? How many are following you? (If you’re not sure, check out follow tools like http://unfollowerstats.com/).
My recommendation is that you create a Twitter List of Audio Production Companies and tag all your current connections to that list (a list as big or small a list as you want).
Then figure out what other lists you’d like to curate on your Twitter account (you can have one Twitter connection on more than one list if you like, it’s your list!). Again, this is valuable because with this list, you can see only the Tweets of those on the list. This is a big time saver, a great way to see customized conversations and trends — and all of it leading to the next big fix.
- Tweet thoughtfully
For some folks, the idea of Tweeting is truly butt clenching, for fear of not knowing what to say. For some folks, they just type what ever is on their minds (often proving they have nothing to say).
If you have focused on what you want to get out of Twitter (step #1) and from which audience you want to interact with (step #2), step 3 shouldn’t be as challenging and you won’t come off a s a moron (see above folks with “nothing to say”).
Rule #1 on Tweeting thoughtfully is to remember to treat each tweet like you’re speaking to a person…don’t be intimidated by 140 characters…just be you, for lack of a better term. Don’t “act” like an expert, your content will prove your expertise.
Rule #2 is tweet like you would like to be spoke to. For example: what do you like hear?
- You like to be sincerely complimented
- You can simply “like” a Tweet by somebody on one of your list (they’ll likely be notified of your like and may check out your Twitter profile – make sure that your profile page is updated and looks nice)
- You can send someone on your list a compliment on their Tweet – throw something personal in there, more than “nice Tweet” or “thanks”
- You can share the Tweet with your audience (people whose Tweets get shared usually get notified about that and it may help you get followed back)
- You like to learn new things
- If someone on your list has shared something that you really like, say thanks but tell them why it was helpful
- You might try doing this via “direct message” on Twitter, and a conversation might ensue
- You like to share things that are interesting to you and that you think others also my find interesting
- So share what you like – if they don’t like it or aren’t interested, it’s no crime, people will move on and not think worse of you
The bottom line is you MUST offer content (i.e. Tweet) for people to begin to notice you but it’s best not to just Tweet for Tweeting sake – offer a thoughtful content that reflects who you are either professionally or even personally if you’re comfortable doing that
Rule #3 would be don’t sell. This is more my rule than anything else but I have not seen one example of someone actually selling via a Tweet and people buying, at least not in voiceover.
At the very least, be indirect. For example: “I’m really excited that my new commercial #voiceover demo is done. If you like, check it out at www.audioconnell.com”
When it comes to tone on Twitter (or Social Media or Life) my rule is to at least attempt to talk with people, not at them.
SO now what? What’s the follow up after I do all this?
Well, what you’ve done by creating these lists is you’ve got the start of a database. People you can learn from; connect with and possibly get some business done. So craft a plan to do something with all this information. Like what?
For example, from the aforementioned list of audio production companies, why not go to their Twitter account, click on their web site link and gather some contact data to put in your company database. Then send them a letter, introducing yourself and your information- maybe request to be added to their voiceover roster. Then a few days later, follow up by phone.
Did Twitter just become a lead generation tool for your business? That’s for YOU to decide.
Hope this helps.
Tags: commentary, marketing, social media, twitter, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
1 Comment »
FIRST OFF, I WILL ADMIT I was sooo late to the table on this one. But nobody let me know!
Not for a moment do I claim to truly understand the analytics of any social media platform. Facebook, LinkedIn, Twitter et al with their likes and followers are about as deep as I get into it. Whether it’s a science or a sham, I don’t understand most of it, I don’t pretend to nor do I lose sleep over it.
