Entries Tagged as 'commentary'

Saying It, Knowing It and Doing It are Three Very Different Things

audio'connell Voiceover Talent "Don't Let The Bastards Get You Down"The difference between trite and uplifting when it comes to “sayings” or “motivational words”, for me, boils down to mood.

Sometimes the words are what you “need” to hear and come at just right time.

Sometimes you’d rather just punch the messenger in the nose and simply stew in your own anger, bitterness and foul mood.

Maybe that’s just me…but I’m guessing my feelings are neither that unique nor special.

Neither are my daily or ongoing problems that I face as a family man or business owner. We all keep these awful problems to ourselves knowing in all practicality they are ours to solve and no one is coming.

All this was my consideration this Monday morning when I thought about this phrase my Father taught me. I hope it helps you to hear it:

“Don’t Let The Bastards Get You Down.”

Groovy and thoughtful as motivation if you’re not dealing with any Bastards of direct consequence to your life.

Seemingly useless if you have Bastards surrounding you and directly impacting you in some combination of mental, physical, spiritual, emotional or financial hellishness.

But when you’re ready to hear it, when you find the strength to get out of your own way and really hear it (I respect from experience that’s not easy or simple) —- it is fantastic direction and simple at that.

While the choices to change or alter your circumstances for the better may not be easy and indeed maybe be risky, you do have choices and options and actions you can take that will *not* allow the Bastards to get you down.

Your life has meaning and value – but you have to dictate your direction to betterment. To happiness. Even when (maybe especially when) you feel powerless.

Said another way, wouldn’t rather fail because you tried rather than failing under the oppressive thumb of idiot bastards who don’t care about you anyway?

Changes in attitude and direction are often scary and our brains may focus on what could go wrong or what we could lose. Sure, actions need to be carefully considered for yourself and those who entrusted to your care. For me, I think of caution as a useful, thoughtful tool and less a way of life. You’re mileage may vary.

But if you are in a corner, and it’s a very bad corner, trust yourself (say a prayer) and take forward action. For yourself and for your family and away from the Bastards.

I hope this helps.

Birth of A New Political Commercial Demo

By Peter K. O’Connell

I’d like to tell you that my voiceover team of agents, managers and hangers-on (you know, family 😉 ) gather together in a modern, cool conference room where we all looked at all the analytics, reviewed the data and crunched the numbers to determine it was time, nay, the audience has demanded I craft a new political commercial voiceover demo.

No such thing happened.

Well I take that back, part of that happened in that I have a weekly meeting with some fellow marketing-focused voice talents. One of them has talked for weeks about crafting her new political voiceover demo. Well, after about the 3rd time, I thought maybe I should review mine.

Male Political Voiceover Talent for Radio, TV & Campaign Ads - Peter K. O'Connell

Male Political Voice Talent Peter K. O’Connell has released a new Political Commercial Voiceover Demo

So I did. I made a new political commercial demo for the 2026 Midterm Elections.

The trick is in making a worthwhile political commercial demo that show my professional vocal versatility as well as the most popular styles of political commercial (so political advertising consultants and campaign managers hear the best work)

You have likely heard all about political attack ads — everyone hates them and decries them as the end of civilization. Except research shows the attack ads continue to sway voters. So it’s OK to not like attack ads but it’s also your fault we record them. J

But there are OTHER types of political commercials that I voice as well: candidate introduction and biography ads, positive/pro-candidate ads (sometimes called image ads), issue advertising, opposition ads (not quite an attack ad – it usually points out the opposite of the Pro or Con ads it is opposing),  contrast ads (“John Smith” believes this while “Mary Taylor” believes this), ballot initiatives, PAC advertising (aka political action committees, testimonials (this is where I have sound completely natural and NOT at all announcery),  GOTV ads (Get Out The Vote ads – reminding people to vote), patriotic/values-based spots (a lot of heart strings are pulled), political humor ads and then narration for political campaign videos.

Oh, and I have to get all that in within about :60 seconds!

Of course, I can’t get ALL that in…but I what I have shows a great deal of my range, abilities and personalities (yes, personality plural…often people say “wait, all those voices were YOU?!”)

The last question people not in voiceover ask me about my political commercial work is ‘are you red or blue?’

Simply put: while I am not aligned with any political party, I provide political campaign voiceover services solely for candidates who fully support the Pro-Life platform.

So if I can be of any help with the production of local, regional or national political commercials, please contact me. Thanks!

About Peter K. O’Connell
Peter K. O’Connell is an award-winning male voice actor with more than 40 years of political commercial voiceover experience. He provides political voiceover for radio, television, digital and campaign advertising from his professional Source-Connect equipped studio.

[Listen to my Political Voiceover Demo]

 

Political Voiceover for Radio, TV and Digital Campaign Advertising

By Peter K. O’Connell

There is no single “political voice.”

You say “Obviously, silly man, there cannot be a single political voice when there are thousands of political ads produced in each election cycle!”

A candidate biography spot shouldn’t necessarily sound like an attack ad. A ballot initiative may need a completely different approach from a patriotic campaign commercial. And sometimes the most effective political voiceover doesn’t sound like an announcer at all.

It sounds like a voter.

Political voiceover styles can include the friendly and conversational everyman, the reassuring voice of reason, a persuasive announcer, an incredulous voter, a subtle influencer or the harder-edged delivery required for an opposition or attack spot.

The important part isn’t simply sounding serious, concerned or angry.

It’s sounding believable.

Political Voiceover Has to Understand the Voter

Political commercials aren’t simply about candidates and issues. They’re also about how voters feel about them.

A campaign message may be speaking to voters who are hopeful, frustrated, angry, worried or simply looking for someone they can trust. Hot-button issues such as the economy, taxes, public safety, immigration, healthcare, education or abortion can bring very different emotions to a political commercial.

The voice talent has to understand that emotion without overplaying it.

A voter worried about the economy may call for a concerned, conversational read. A public safety spot might require greater urgency. A candidate biography may need warmth and optimism, while an attack ad could call for disbelief, frustration or controlled anger.

That’s where political voiceover becomes more than simply reading the words correctly. The voice has to serve the message, the issue and the voter the campaign is trying to reach.

Political advertising may include candidate introduction and biography spots, positive campaign ads, issue advertising, ballot initiatives, PAC advertising, testimonials, patriotic spots, political humor, opposition advertising and attack ads.

Each one has a different job to do.

For the voice talent, that means understanding the message, the intended audience and the emotion behind the words before deciding how to deliver them.

Sometimes the strongest political read isn’t the biggest one.

It’s the one voters believe.

About Peter K. O’Connell
Peter K. O’Connell is an award-winning male voice actor with more than 40 years of political commercial voiceover experience. He provides political voiceover for radio, television, digital and campaign advertising from his professional Source-Connect equipped studio.

[Listen to my Political Voiceover Demo]

Male Political Voiceover Talent for Radio, TV & Campaign Ads - Peter K. O'Connell

Political Voiceover Styles: Finding the Right Voice for the Voter

By Peter K. O’Connell

There is no single “political voice.”

While you may be saying “Obviously, silly man, there are thousands of political commercial produced every election cycle!” OK, I know that but hear me out.

Logic dictates that a candidate biography spot probably shouldn’t sound like an attack ad. A ballot initiative may need a completely different approach from a patriotic campaign commercial.

To me, the most effective political voiceover doesn’t sound like an announcer at all.

It sounds like a voter. In script and in voiceover. That’s the art of it.

Political voiceover styles can include the friendly and conversational everyman, the reassuring voice of reason, a persuasive announcer, an incredulous voter, a subtle influencer or the harder-edged delivery required for an opposition or attack spot.

The important part isn’t simply sounding serious, concerned or angry.

It’s sounding believable. Clearly, after 40+ years voicing political commercials, I’ve had some experience in this area. (Note I said experience, not expert).

Political Voiceover Has to Understand the Voter

Political commercials aren’t simply about candidates and issues. They’re also about how voters feel about them.

A campaign message may be speaking to voters who are hopeful, frustrated, angry, worried or simply looking for someone they can trust. Hot-button issues such as the economy, taxes, public safety, immigration, healthcare, education or abortion can bring very different emotions to a political commercial.

The voice talent has to understand that emotion without overplaying it. Hence why it’s called voice acting.

A voter worried about the economy may call for a concerned, conversational read. A public safety spot might require greater urgency. A candidate biography may need warmth and optimism, while an attack ad could call for disbelief, frustration or controlled anger.

That’s where political voiceover becomes more than simply reading the words correctly. The voice has to serve the message, the issue and the voter the campaign is trying to reach.

Political advertising may include candidate introduction and biography spots, positive campaign ads, issue advertising, ballot initiatives, PAC advertising, testimonials, patriotic spots, political humor, opposition advertising and attack ads.

Each one has a different job to do.

For the voice talent, that means understanding the message, the intended audience and the emotion behind the words before deciding how to deliver them.

Most times, the strongest political read isn’t the biggest one.

It’s the one voters believe.

[Listen to my Political Voiceover Demo]

About Peter K. O’Connell
Peter K. O’Connell is an award-winning male voice actor with more than 40 years of political commercial voiceover experience. He provides political voiceover for radio, television, digital and campaign advertising from his professional Source-Connect equipped studio.

[Listen to my Political Voiceover Demo]

Male Political Voiceover Talent for Radio, TV & Campaign Ads - Peter K. O'Connell

MEDIA RELEASE: In an Increasingly Crowded Digital Marketplace, Phone Lasso® Turns to Veteran Voice Actor Peter K. O’Connell

Phone Lasso Logo_audioconnellRALEIGH, NORTH CAROLINA – May 18, 2026 – – As brands compete for attention across an increasingly crowded digital advertising landscape, Phone Lasso® has selected veteran American male voice actor Peter K. O’Connell to deliver the voice of its newly launched nationwide campaign appearing across major streaming, social media and digital platforms.

WATCH THE COMMERCIAL

 

Phone Lasso® is a universal phone lanyard strap and adhesive patch system designed to help users securely attach their smartphone to a wearable strap, reducing the risk of drops, loss, or damage while keeping devices easily accessible throughout the day.

The campaign is now rolling out across YouTube pre-roll, Facebook, LinkedIn, and other paid digital media placements as part of Phone Lasso’s national marketing initiative.

O’Connell was brought into the project to deliver a clear, enthusiastic read that could communicate the product quickly and intuitively while maintaining a knowing, trustworthy tone.

Recorded at audio’connell Voiceover Talent Studios, O’Connell’s workflow supports fast-turnaround commercial production, remote collaboration, and producer-directed revisions for national and international campaigns.

“The goal was a read that feels excited, striking and trust-worthy without needing to over explain anything. It really came down to letting the message speak clearly to the listener,” O’Connell said.

The Phone Lasso® campaign adds to O’Connell’s body of national commercial voiceover work across digital advertising, broadcast, and branded content campaigns, with a continued focus on conversational performance styles that prioritize clarity, authenticity, and immediate audience connection.

The campaign is now live and continues to roll out across multiple digital platforms nationwide.
– 30 –

 

About Peter K. O’Connell
Peter K. O’Connell is a professional voice actor and live announcer (Voice of God) whose work spans commercial advertising, narration, and branded content for national and international clients.

His voice can be heard in campaigns and productions for brands including Ford, Disney iHeartMedia, Crest, IBM, SiriusXM Media, and Amazon Web Services, in addition to his recent role as the voice of Phone Lasso’s nationwide digital advertising campaign.

Based in Raleigh, North Carolina, O’Connell operates audio’connell Voiceover Talent Studios, a Source-Connect equipped recording studio supporting remote commercial and narration production for clients worldwide.

About Phone Lasso®
Phone Lasso® is dedicated to physical phone safety because we believe people should not be afraid of losing or breaking their phones while doing the activities they enjoy most. Every day we renew our commitment to provide products for people to live active lifestyles without fear. Phone Lasso® is focused on keeping you safely in charge of your phone and connected to today’s relationships, news and activities.

CONTACT:
Peter K. O’Connell
Your Friendly, Neighborhood Voiceover Talent
audio’connell Voiceover Talent
PH. +01 716-572-1800 & +01 919-283-1516
EM. peter@audioconnell.com
W. audioconnell.com

COMPANY MEDIA CENTER:
http://www.audioconnell.com/media

My Microphone. Their Finish Line. One Unforgettable Saturday Morning.

Voiceover Talent and Live Announcer Peter K. O'Connell

Voiceover Talent and Live Announcer Peter K. O’Connell at the 2026 Run The Peak 10K & 5K Race in Apex, NC. Photographed by Natasha Gilliam of TLG Film Group. Connect: linkedin.com/in/tlgfilmgroup/

A microphone, a finish line and a Saturday morning that reminded me exactly why I do what I do.

Last week when I did the live announcing for the Apex (NC) Chamber of Commerce’s Run The Peak 10K & 5K race, it was fun on many levels, including a few I had not thought about.

I’ve been doing Live Announcing and Emceeing (like at the Run) for decades.

It’s always a great gig, as is the Voice of God (VOG) work as well. Whether it’s a race, a corporate event, an awards ceremony or a conference, live event hosting and emceeing is one of my favorite things to do as a voiceover professional.

But I had not done anything local in a while, so I forgot how many friends I would likely see at the race.

Peak City Drone, Apex, NC

In addition to the many new folks I met, like the team at Peak City Drone who captured awesome drone footage of the race, I also caught up with some relatively old friends.

VMA Studios, Fuquay-Varina, NC

Out of the crowd came Aaron Lurie from VMA Studios in Fuquay-Varina, whose photography is more like artistic storytelling. It’s just so sharp, and he has the most infectious, happy attitude. https://vmastudios.com/

Both Peak City Drone and VMA were kind enough to share some of their footage and photos with me so I could cut together a quick one-minute video of my performance as a Live Announcer and Emcee at Run The Peak.

TLG Film Group, Raleigh, NC

TLG Film Group, Raleigh, NC

Also out of nowhere I heard someone call “Peter! Hi Peter!” and it was Natasha Gilliam from TLG Film Group! We had a lovely visit and she took some pictures of me that look great and that I am free to use, so you’ll be seeing them on social media. She has real talent because I don’t look like my weirdo self in the shots. That takes artistry!

I was so lucky to reconnect with current friends and make new ones. It made getting up at o-dark-thirty on a Saturday morning completely worth it!

HERE’S THE VIDEO WITH VIDEO FROM PEAK CITY DRONE AND PHOTOGRAPHY FROM VMA STUDIOS: