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Here’s the thing about dogs and statistics.

Neither of them lie.

Dogs will let you know pretty quickly whether they like you or not – they can sense if you’re good people or someone who should be run off.

Statistics are what they are – accurate numbers are not emotional or loyal, they simply are what they are.

I bring this up because looking at my Instagram account, statistics showed  VERY clear that my followers love our family dog and my #studiobeast – Bucky The Voiceover Super Dog.

Everyone one of the IG (or any social media) posts that includes a picture of Bucky ALWAYS gets more likes that anything else I post.

You people are almost as obsessed with our happy, lovey dog as we are.

As he is my company’s #studiobeast – it occurred to me this week that I’ve not given my dog his due on the audio’connell Voiceover Talent website.

So….

Bucky now has his own web page on audioconnell.com

It’s a simple page that tell Bucky’s story and how much he means to us.

I created it because of how much he obviously means to all of you.

And that is a great feeling. Thank you.

Tags: audio'connell voice over talent, audio'connell's social & web links, blogs, commentary by peter k. o'connell, your friendly, neighborhood voice-over talent
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#studiobeast

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If voiceover talents are honest with themselves, we really aren’t as good as we should be about keep our stores clean, fresh and repainted.

As voiceover talents will tell you, our “stores” are our websites, the heart of our voiceover businesses.

What do we miss?

We forget to update information (outside of voiceover demos, which we are “pretty good” about updating), we forget to update SEO information and stories and/or changing out graphics and on and on. We just get lazy.

Then we voiceover business owners get hit with an idea (like a 2′ x 4′ across the back of our heads) about fixing something on the website and we’re off to the races.

And FYI…alot of the stuff we change is stuff many folks would never ever notice or likely even care about…because you’re living your life, not ours.

I’m writing this on Sunday afternoon (first non-football Sunday of the year) but my idea for voiceover website renovation struck me on Friday.

I was talking with my web developer then about an a new idea I had (more on that in weeks to come…tee hee) when I noticed something, when looking at one of my demo pages.

From 2016 to 2022, my logo featured a handwritten font with my tagline “Your Friendly, Neighborhood Voiceover Talent” in a Segoe font.

I created a brain fart of logo in 2023 quickly shifting to my current logo at the start of 2024.

But that Segoe tagline font (2016-2023) was the font I used for my 2020-designed voiceover demo page banners.

So what I noticed Friday was that I had NOT updated my voiceover demo page banners to include the new, correct font from my 2024 logo.

EEEK! ARRRGHH! ZOINKS!! Marketing disaster! (Not really).

And I know you don’t care but this is MY story so just read. It’s a blog for goodness sake. 🙂

So this weekend, I set about redesigning (renovating) all the voiceover demo page logo bars for my website:

I wanted to keep the same general design, fix the “Your Friendly, Neighborhood Voiceover Talent” font and then freshen up the font and color design. You can see ALL of the new voiceover demo banners below.

The last page I fixed was my Political Demo page.

While I was looking at that page, I got to thinking that I probably had not been as clear to the political consultants and political commercial producers who visit my Political Commercial demo page about what spots I will do and will not do.

As I have long stated, while I hold no political party affiliation, I will only voice for candidates or political action committees who support the Pro-Life platform.

In an effort to respect the time of those (from any party) looking for a political voice talent, they need to know that about me right away and adjust their attention as needed.

So I decided I need to create a graphic that highlighted my rule that would sit at the top of the page. That has now been added.

There are a couple of other things I may need to add with the web developer’s help but I feel this was a very productive weekend voiceover project that didn’t require any visits to Lowes or Home Depot.

Well done me. 🙂

THE 2020 vs. 2025 BANNER COMPARISON….                                                     

CHARACTER VOICES

 

 

 

 

 

 

 

 

COMMERCIALS

 

 

 

 

 

 

 

E-LEARNING

 

 

 

 

 

 

 

 

EXPLAINER VIDEOS

 

 

 

 

 

 

 

 

LIVE ANNOUNCER

 

 

 

 

 

 

 

 

MESSAGE ON-HOLD

 

 

 

 

 

 

 

 

NARRATION

 

 

 

 

 

 

 

POLITICAL COMMERCIAL

 

 

 

 

 

 

 

 

RADIO IMAGING

 

 

 

 

 

 

 

 

TV PROMO

 

 

 

 

 

 

 

 

 

 

Tags: blogs, branding, marketing, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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Like most small business owners who own a website (micro business owners is a better description for me) I really try to keep my website AND blog updated with fresh content. Search engines like fresh content.

But last night while poking around my blog, I found a very ignored blog page…the “about” page on my blog, voxmarketising.

Last time I touched that page was December 2007.

Today is September 7, 2024.

That’s 17 years since I wrote the page. I still had a podcast at that time (I got bored with it –and then the industry blew up…figures 🙂 )

If I was a completely responsible business owner, I should have been mad at myself for being 17 years worth of forgetful about this page. Instead. I found it funny and fun (which I believe only makes me a “responsible business owner”, sans “completely”.)

17 years ago, my wife and I had two small children…they are small no more and there are three children…plus a dog now. I had dark hair, not the grey I carry now.

And some 40 years + into my voiceover career, I look at worldly things like a voiceover career a little less intensely than I probably did in my younger days. Still not perfect but 17 years later, hopefully a little better in all the important ways.

It’s funny to read what how I wrote about myself at that time (something I still HATE to do because it feels egotistical and icky – but I just pretend I am writing about a “product” and not a person). I think I was trying to be creative.

It also brings back memories…for example, I had forgotten I had done concert spots for Crosby, Stills and Nash. There are some people reading this who have no idea who those three people are. Oy.

But you cannot go back…in music, in careers or in “about me” pages.

So I will update the page and move on, pleased with how far I have come and what I still have to accomplish.

That goes for you too.

Tags: blogs, voxmarketising podcast by peter k. o'connell, your friendly, neighborhood voice-over talent
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As the Buffalo Bills prepare to host the Pittsburgh Steelers in a Divisional Playoff game in my old home town of Buffalo, NY (well actually, the stadium is the the suburb of Orchard Park, NY), I felt I should address something that might not get spoken of very often.

My new hometown (well going on 8 years anyway) of Raleigh, NC (well actually I’m the suburb of Cary, NC — turns out in the past two sentences, I’m not terribly good at geography) — any this new place I live in North Carolina is Buffalo, NY SOUTH!!!

Unbeknownst to me and my family when we moved here there are a ton of Western New Yorkers and Buffalonians down here.

So whether I am wearing my Bills, Sabres, Bisons or Bandits shirts (or even an old Buffalo Braves shirt), somebody always says something like “Go Bills” or “Let’s Go Buffalo”.

None the less, as you’ll see in the video…while strolling across Raleigh as a Bills fan, I remain “surprised”. 🙂

#gobills

Tags: blogs, buffalo, cary, commentary, raleigh, Raleigh Durham Voiceover Meetup, video, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
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RALEIGH NORTH CAROLINA – January 1, 2024 – – If you’re going to be America’s Friendly, Neighborhood Voiceover Talent, your voiceover logo better look a lot more friendly and fun. At least that’s what Voice Talent Peter K. O’Connell decided, feeling his last logo design (yes, his design so he’s to blame) didn’t have enough of either.

For 2024, O’Connell’s voiceover logo maintains its iconic RCA-77 microphone (with the audio’connell Voiceover Talent icon), while adding fun new colors and fonts.

In the fine tradition of logo unveilings, this announcement has to include a pompous yet meaningless quote about the logo from the designer. “The font choices are both more fun and much friendlier – reflecting both my voiceover performance philosophy as well as my long standing tagline,” O’Connell said. (Nailed my pomposity!)

Furthering the tradition of logo details that nobody but the designer (yes, him again), really cares about, there is this. The red and blue logo colors were inspired by the original school colors of O’Connell’s college, the University of Dayton (red and light blue); the colors of his favorite football team, the Buffalo Bills; as well as some of the school colors from the University of North Carolina (light blue) and North Carolina State University (red).

Plus the colors just look nice together.

About Peter K. O’Connell

             Voice actor Peter K. O’Connell has shared his voiceover and audio production skills with companies around the world.  Peter’s commercial and narration clients include brands like iHeart Media, Crest Toothpaste, IBM, SXM Media and AWS. O’Connell’s audio’connell Voiceover Talent is a Source-Connect equipped voiceover studio and is a division of O’Connell Communications, LLC.

– 30 –

NOTES FOR EDITORS

CONTACT:

Peter K. O’Connell

Your Friendly, Neighborhood Voiceover Talent

audio’connell Voiceover Talent

P.O. Box 5493 | Raleigh, NC 27512-5493

PH. +01 716-572-1800 & +01 919-283-1516

EM. peter@audioconnell.com

W. audioconnell.com

COMPANY MEDIA CENTER

http://www.audioconnell.com/media

PETER K. O’CONNELL VO CREDITS

VO Credits Link

COMPANY NAME SPELLING

Use lower case letters- audio’connell or audio’connell Voiceover Talent

COMPANY NAME PRONUNCIATIONau·di-o’·con·nell (awe-de-oh-kah-nel)

Tags: blogs, media releases, university of dayton, voiceover logo by peter k. o'connell, your friendly, neighborhood voice-over talent
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It’s not like the Buffalo Bills need my help in supporting football in Buffalo.

But they are my team…I have purchased more jerseys, hats, t-shirts and other stuff than is thoughtfully proper or fiscally responsible. I guarantee you, however, that my family pales in comparison to such purchases by many Bills Mafia members.

I had a fun idea though, which I think is both helpful, respectful of the rules while allowing me to show my support of my football team.

I created my first Buffalo Football Team schedule for the 2023 season. I’m being respectful not to use any trademarks to symbol marks of the team….just sharing out the Buffalo football team’s home and away schedule, times and broadcast outlets (all always subject to change).

It’s free and you can download it HERE.

The one date I did NOT include on the schedule was February 11, 2024….but I feel sure Buffalo will be on the field! #letsgobuffalo

 

Tags: blogs, buffalo, commentary by peter k. o'connell, your friendly, neighborhood voice-over talent
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