Entries Tagged as 'message on-hold'

why yes those ARE new voice-over demo players

audio'connell Voice-Over Talent featuring the voice of Peter K. O'Connell

A screen shot of the audio’connell Voice-Over Talent Commercial Demo page featuring a new demo player

As you can see from the screen shot above and from THIS LINK to my Commercial Voice-Over Demo page on audioconnell.com, my website has new demo players that will make listening to the demos easier and downloading them more effective for producers.

This player allows you to listen not only to the entire demo but also individually demo segments – in ANY order you prefer.

Check out the new voice-over demo players….






PLUS you can now DOWNLOAD either the entire demo or just the voice segment you like to share with whomever is making the voice-over decisions on your media production.

All this will make your voice-over production duties that much easier.


telephone messaging with Liz de Nesnera

Liz_de_Nesnera_Voice Over Talent

My friend Liz de Nesnera is starring in a made for telephone webinar on Monday, May 14 entitled Telephone Messaging as part of Voice-Over Xtra’s! seemingly endless stream of voice-over related webinars.

Liz is clueless about NHL hockey but is very smart about all things telephony and has even saved my bacon on a couple of related issues so if you have questions, she’s got answers. Register here.

a commercial about a commercial production company?

I was supposed to be producing a video featuring my new commercial demo but while I was brainstorming this I came up with this video idea based on a design I created for my audio’connell Voice Over Talent business card.

So I made this video first. And no I have no earthly idea what to do with it except post it on YouTube. Maybe I can integrate it into a trade show display. Oh well, it’s not art but it’s harmless enough. Wonder if it’s too late to buy a spot in the Super Bowl?

one last word on Justin from Justin

<em> Justin Kaiser, 1977-2010</em>

Justin Kaiser, 1977-2010

So I was culling through all my Google blog feeds as I was feeling the need to purge. Some people do this annually or some people do it like me – when the feeling hits.

I decided I was tired of the uselessness of the Craigslist feeds on voice over jobs that I started following about 6-8 months ago. Then while I was removing those 365 feeds, I thought – hey I’ll do a blog post about that (cheap jobs, VO’s posting how crappy the jobs were and how craigslist is about “cheap” – always has been- so we can’t get mad about it). Meanwhile I decided to go through and look at the other feeds and maybe clean a bit.

And then I noticed a feed entitled “Creating Conversations” by Justin Kaiser, a fellow voice talent who was buried this week at the age of 33 following from complications following surgery.

And my heart sank.

Craigslist didn’t seem so important nor did just about anything else. Sigh….big sigh.

And no, I can’t bring myself to delete his blog feed.

But then I thought I’d do something that I felt might be a nice remembrance of a special part of Justin’s life – his work at Creative Identities Group.

Justin’s last blog entry (I’m pretty sure he wrote this up…but I did not confirm it….I like to think he wrote it) was posted on December 3, 2009. It was a simple post about On-hold messaging. It made me smile and I sorta feel that’s the way he would have wanted it. I hope it makes you smile too because after reading all the posts about him, I believe that would please him very much.

5 Reasons to Use On-Hold Messages

by On Hold Identity Group

In these difficult economic times it’s worth using every marketing tool available to you. On hold messages are a simple, effective and cost-efficient method of getting your marketing message out to your clients. Think of an on-hold message as a form of infomercial about your business. It’s an ideal opportunity to tell your potential customers about the products and services you offer and the benefits they can bring. No one likes to be put on hold, and many of us feel it’s a complete waste of our time. So if you can turn this into a productive, entertaining 2 or 3 minutes, your callers will appreciate it.

Your company will also appreciate the benefits, as studies conducted by major telecommunication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they are on hold.

So what are some of the benefits of using an on-hold message?

1. Introduce new products or services to your customers.

2. You have a captive audience why not use this valuable undivided attention – Entertain and inform them but also remind them that you value them as a customer.

3. Callers are more likely to stay on the line if they hear a message and/or background music. A caller who doesn’t stay on the line is a potential lost sale.

4. Inform your customers of general business hours and holiday time opening and closing times. Use the message to answer frequently asked questions – saving your customer service team time and resources and increasing their efficiency.

5. Tell customers the benefits of using your products and services – remind them how your company can help improve their situation and solve their problem.

Its also important to choose a voiceover artist whose voice reflects your company’s brand and image. Choose a voice that makes your company sound engaging and interesting. A voice that is clear and distinct, but also one that engenders trust and credibility. A professional voiceover artist can deliver a persuasive sales message as well as sounding polite and personable.

make a friend while on hold


Emails are already coming into the office on getting quotes for message on hold. For some reason this happens every late December and into January. There may be some scientific reason that someone has studied that explains all this but my theory on it is simple- for many companies January 1st means a new budget and so the message on hold project they wanted to start in August but didn’t have the funds for can now be started.

If you’re in that boat, hey, we’re glad to help do your message on hold production but let me save you a step as the swami (that’s me) knows what your next question is going to be: what should I say on my message on hold?

I’ll be glad to share some bullet points here but let me offer one primary marketing point for your message on hold that actually applies to all your company’s marketing (I’ve been doing this marketing stuff in addition to voice over for a long time).

As regards your marketing message- make the message about how your company’s product or service helps the caller. Do not make your marketing message about how great and successful your company is or has been.

It means the difference between being listened to and being ignored as mere on-hold noise.

As an example:

Do NOT say:

“With 25 years in the insurance business, our customers trust us to provide the most inclusive coverage with the lowest premiums. Please remain on the line, someone will be with you shortly.”

It is not memorable, it is not listenable and it is not unique. “But” you protest “it is true.” Maybe, but so is what I just said.

INSTEAD say something like:

“Renters insurance can get confusing and expensive. But at We’re Not Liars Insurance Agency, we’ve just added three new well qualified carriers with top rated renter’s coverage to give you a better selection. We’ll gladly work with you to identify the right coverage based on your specific needs and budget. Please ask us how we can help you when we return to the line. Thank you for holding.”

People hate being on hold but they hate not being sure whether or not they’ve been disconnected while being told they were going on hold even more.

Message on hold is a good marketing tool…IF you’re willing to write your script like a friend rather than a potentate.

voice 123 and their disclaimer


Editor’s Note: In the daily observation of life around him, the author occasionally feels the need to point out ridiculously inane behavior and general thoughtlessness. These are called “Rants” and this is one of those times.

As it’s kind of a quiet Saturday afternoon with folks sleeping or running errands from the house, I took the opportunity to visit Voice 123 and submit some auditions.  As I’ve mentioned before here, my bookings, auditions from agents and production schedule offer me less and less time to fiddle with the cattle call that Voice 123 has really become. But I still have months left on my paid subscription so I figured I better get to it. 

It has been awhile since I sent in some auditions.  I threw out the ones I didn’t think I’d be the right voice for and the ever present low ball audition (especially those folks requesting custom auditions for message on hold…who are they kidding?)  I was reading one audition that had a low price for the amount of work required and the usage of the voice and was about to delete it when I read down a little further and notice an addition to the usually inane Voice 123 disclaimer on price which read: 

“Voice123 Team Note: We recognize that this project may be below Voice123 pricing recommendations. We have become more flexible with budgets as it was brought to our attention that we could be violating United States federal anti-trust laws by limiting the participation of voice seekers in our marketplace when they don’t met our budget recommendations. It seems that, legally speaking, it is up to the providers (the talents and voice producers) and not the marketplace (Voice123) to determine to exclude the voice seekers they don’t want to work with.

Right after the release of the new Voice123, we will be working on several improvements that will help talents and voice producers filter the types of projects they want and better match projects with talent and voice producers depending on the budget and experience of the talent. On (sic) the meantime we are trying to be flexible to keep everybody happy.”

 “It seems that, legally speaking,…” Wow, what impressive attorney filed that hard hitting legal brief? 

As you might guess, I find this disclaimer highly suspect.  But I am also not an attorney. I am however a big David Letterman fan (not the stalking kind, I just like the show) and I thought of a Dave quote when he interviewed Bill O’Reilly from Fox News as I read the Voice 123 disclaimer. To paraphrase, it went along the lines of “I’m probably not as smart as you are but my gut tells me 60% of what comes out of your mouth is crap.” 

If Voice 123 is going to be “filtering” projects and pricing in their “next” version (which it seems they’ve been working on since 1950 and which might be ready by 2010) why can’t they filter now? Likely, they can.  In my opinion, the real answer is Voice 123 will take any voice job that comes through, slap it up on the board and let all the $50 announcers quote that price on a $2000 job just so Voice 123 can jack up the number of leads they provide VO subscribers and thereby justify the company’s existence.  

As always….I could be wrong.