Entries Tagged as 'voice over workshop'

“Notecard” The Voiceover Workshop with Peter K. O’Connell

I think most Moms are the same…they all mean and do well for their children.

So I’m guessing your Mom, like my Mom, said something to you like “The little things matter.”

It was only later in life people tell you “not to sweat the little stuff.”

But the little things DO matter, especially when it come to kindness. And small business ownership.

Like when you write a hand written note to your prospects or clients. So I’m going to chat a little bit about that.

“Get Dressed” The Voiceover Workshop with Peter K. O’Connell

EP 2 Voiceover Workshop with Peter K. O'Connell

Too simple “they” will say, (you know, those THEY people).

Doesn’t apply to me, “they” will also say.

“They” say finally that this doesn’t even count as advice.

Except it does.

We all have work clothes. We all have lazy clothes.

I contend (as do others) that if one tries to do work in their lazy clothes…they won’t be nearly as effectual.

We have to be physically and psychologically prepared to work every day (although it’s not THAT dramatic as that sounds)

Well, anyway, watch the video and consider the advice. You are the ultimate decider…for you.

Hope it helps.

“One New Lead” The Voiceover Workshop with Peter K. O’Connell

EP 1 Voiceover Workshop with Peter K. O'ConnellSometimes the simplest tricks are the ones that get ignored.

Nonetheless, I will to and share with you one really great voiceover business idea.

This video is called One New Lead.

For your business….you need to find one new voiceover lead per day.

The leads are everywhere, it’s like fishing in a freshly stocked pond.

Think about it… 5 new leads a week times 52 weeks…that’s 260 new voiceover leads.

It’s up to you.

Hope it helps.

batman joins the voice-over workshop

audioconnell_Batman_voiceover

There are somethings on the internet so perfect that you think they are written just for you.

Were that I was so special but I am not. Many voice-over talents endure my similar predicament of receiving phone calls and emails every week from people who have no voice-over experience wanting to get into the industry.

Their sole qualification: their friends or family members say they have a nice voice and they should look into getting started in voice-over.

An artist’s equivalent to that logic would be if someone walked into a freshly painted, single color room and said to the painter “You paint nicely. You should paint something on canvas and sell it to an international renown art gallery.”

When we are together, we chuckle because these callers and emailers don’t understand that a nice voice will not help you launch a career in voice-over. It’s a business…a difficult business that requires a great deal of work. Much of that work doesn’t even involve a microphone.

To be fair of course, one doesn’t know what one doesn’t know…we all experience that throughout our lives when we begin new tasks of all kinds. But the concept of just having a nice voice as the ticket to begin a career in something many of us have spend decades working at and studying for is a bit frustrating for those in the trenches.

The Voice Over Entrance Exam by Peter K. O'Connell Copyright 2009It’s one of the reasons I wrote “The Voice-Over Entrance Exam”. It’s a little bit more direct and honest than many voice-over books out there that encourage people to chance the dream of voice-over. My opinion has been and remains that it’s OK to chance the dream but you’d better have a solid business foundation as your ship’s anchor or you will be forever lost at sea.

So the Batman graphic, used so often in memes across the internet, struck me as so perfect that I added it to my web page for the The Voice-Over Workshop. 

To the creator of this meme, I salute you.

why the horn-toot is so vital to voice-over marketing

horn_tooting_audioconnell

During one of my Voice-Over Workshops for a voice talent last week, we reviewed some of her marketing challenges and internal struggles. She is a talented voice talent and a generally gracious human being — all wonderful traits that I aspire to.

But her marketing kryptonite is tooting her own horn – marketing herself (which is her brand) out to the marketplace. She finds it awkward, braggadocios and lacking humility (my words not hers). Like I said, she’s a gracious person.

Let me repeat a secret I have shared here before…horn tooting or self-marketing IS awkward, braggadocios and lacking humility – no matter how subtle you try to be (be warned, a subtlety overdone can completely water down a marketing message).

I have grown a bit more accustomed to it now, but when I started out in my voice-over business, I felt REALLY weird about marketing my brand: me! Using “I” in sentences, talking about MY work, me writing a press release about me. Yuck.

How self-absorbed, how egotistical, how arrogant! Just who the hell do I think I am?!!!

I feel your awkward pain frightened horn tooters but now I’ll share with you the epiphany that allows me to toot my horn with less (not none) awkwardness.

Who the hell do I think I am?

I am a small business owner who has kids to feed and a mortgage to pay…and that money does NOT come in unless I am out there telling people what I do and how I do it and how what I do will help their business. And I AM the company. Whatever the tag line, no matter the iconography, at the end of the day I, as the professional voice-over talent, am the brand. I am selling myself – just not on a street corner…yet.

So I toot (and if you’re 5 years old, you are now giggling uncontrollably at my unintended fart joke—that’s cool, fart jokes ARE funny).

But since I am doing the promotional work (writing, choosing media outlets, targeting the messaging etc), I can control the message that gets put out there, I control the tools and images I use to promote myself. Some people feel more comfortable using a 3rd party to do this…hey, whatever gets the job done for you.

It is a necessary evil in a free-lancers life – this self-promotion.

So here’s is my little imaginary trick for dealing with this unsettling process of self-promotion you must do: pretend as you going through your marketing tasks that you are marketing for another company. Not another person, another company. In your head replace your name with Acme Voice-Over Company. This psychological game with yourself might give you the distance and perspective to get the horn-tooting starting and keep it going.

Listen, you are not egotistical, you are not self-absorbed.

You ARE a freelancer. You ARE small business owner or now what people are calling a Micro Business (soooo teeny tiny like me).

And you have my personal blessing to grab your horn and toot. It’s not only OK…it’s a requirement!

P.S. I did ANOTHER Voice-Over Workshop on Saturday and wouldn’t you know…another frightened horn tooter. It looks like we may have to hold a telethon! But again, now all’s well for him too. So all you frightened horn tooters…you are not alone.

the 2014 midwest voice-over conference march 28 & 29

Midwest Ohio VO

So on Facebook, where voice talent go to cajole, complain and try out new material, I saw there was yet another voice-over group. Like a lemming, I joined it – or should I say I was accepted cause the owner, my friend Terry Daniel keeps it closed (never a bad idea).

The FIRST thing I saw was something I did not know about – something called the Midwest Voice-Over Conference.

Now as anyone in voice-over knows, the world is not lacking for voice-over conferences – most all of them trying to share knowledge and sell stuff – that’s fine. You’re all pretty familiar with my partiality to FaffCon, which is a completely different animal as far as voice-over events go (which is why it’s always a sell-out). FaffCon is great too, not better than other events (that would be a subjective opinion anyway) but great. My point is there’s room for these events. Whether or not there’s an audience for all of them has yet to be determined.

What caught my attention was the concept of a meeting specifically of mid-west voice talents – wouldn’t that be fun?! Same with northeast, southwest etc. Divide it up anyway you want…make it a conference for only voice talents with connected earlobes – who cares, just have fun and learn. The connections these folks make with each conference will prove to be very valuable, even if (as with the Midwest Conference) the conference is mostly for newbies. Hey, it’s never bad to make a new friend.

The person who I know most who is presenting at the the Midwest Voice-Over Conference is Laura VonHolle, who is one of my agents at Heyman Talent. Now like all my agents, she’d have trouble picking me out of a line-up, but she and the folks at Heyman are good people and they’re going to have a heart to heart with the folks at the the Midwest Voice-Over Conference about securing representation. That’s a pretty good start as topics go.

My advice (other than for the organizers to drop that annoying audio commercial that plays as soon as you open the site) is if you have the time and you’re working (or want to work) in the VO biz, then head over to Columbus for the weekend and see what the experience has to offer. I hope everybody has a great time.