Entries Tagged as 'source-connect'

Writing a useful Voiceover Profile for Source-Connect

Peter K. O'Connell Voiceover Source-Connect Profile 2021With so many more voiceover talents jumping on the Source-Connect bandwagon in the midst of COVID-19, some voice talent may ignore a key marketing tool included with their Source-Connect membership.

The Source-Connect user profile.

As with almost all things internet, every Source-Connect member can (and should) fill out their profile. There’s the basic form to fill out (name, rank, serial number….that was a joke, don’t try to search for rank and serial number).

But the important part, in my opinion, is the biography information below the form.

This is where I think thoughtful voice talents have the opportunity to stand out successfully.

There will always be a few producers who blow past the Source-Connect bio opportunity and not read it because…whatever.  Some voice talents may feel the same way. That’s fine.

There are a few more producers who may be torn between picking from some Source-Connect voice talents whose sound is similar, who both obviously have Source-Connect but whose profiles say and convey different things.

Those conveyed differences could be the distinction between you getting and losing the gig. Those same million variables exists on every voiceover job, I know. My point here is: with a little work now, do it right, set and forget it and you’ll have a better shot of getting the job.

You want that possible advantage, don’t you?

Here are the things I think you should make sure you include in your Source-Connect profile biography.

OVERALL
This biography is absolutely NOT like the biography (the “About”) page on your web site. This should be informative, concise, easy to read and extremely focused on the needs and wants of the studio producer reading it. Lots of meat, very little warm and fuzzy.

THE STUDIO
Many but not all people hiring you will own their own recording studio, your Source-Connect session will be recorded in their recording studio. To the people who do the hiring, studio information can make a difference. Be as detailed and yet as matter of fact as you can be. Those recording in closets, do your best to describe your custom built or custom designed recording space. You need not feel shame as long as your recording space SOUNDS professional…no doubt most Source-Connect using producers have recorded more than one voice talent who voices from a good sounding closet.

THE TOOLS
Especially with (but not exclusively to) recording studios, engineers will look with a keen eye at your list of mics, audio interfaces and software. They do not have many ways to ensure for themselves they are going to be receiving quality sounding audio BEFORE they actually hear it in the session so reading about your gear IS important to them. That said, don’t get into a “brand-panic” or fall into an inferior mic complex or some such thing. Just make sure you consult with an audio engineer (the George Whittham’s of the world) to make sure your studio tools give you a quality, broadcast-ready sound BEFORE you try selling yourself ANYWHERE, let alone via Source-Connect.

THE CREDITS
The word credits is born of word credibility. While your entire Source-Connect biography is about establishing your recording credibility (studio and performance) – listing your professional voiceover credits is a way to assure producers that whatever project they have you in mind for…their session with you will NOT be your first voiceover recording rodeo (this is true for any professional voiceover biography). Your list of voiceover credits allow the media producer to know other producers and specifically other brands (hopefully, well known, easily identifiable and respected brands) have trusted your professional voice talent and/or recording abilities and so can they. Anywhere from 7-10 featured brand credits (across multiple industries) should assure them you are an experienced, professional voiceover talent.

Peter K. O'Connell Voiceover Source-Connect IconTHE YOU
Probably the biggest difference between your “ABOUT” biography on your personal web site and your biography on your Source-Connect web site is “The You”. On your web site, you can talk about your likes and family and unicorns and rainbows. All fine.

Not on your Source-Connect biography…at least that’s my opinion.

Producers are usually rushed for time when hiring a talent and if…IF…they take the time to read this part of your Source-Connect profile (and again there are no guarantees they will) give them ‘just then facts, ma’am’.

If you want to tie in a few words about your personal brand (very few) and location, that’s fine. Keep it short. For example, in my Source-Connect profile, I mention I used to live in Buffalo, NY and now live in Raleigh, NC. Some producers from years ago may remember me from Buffalo, not realize I moved to Raleigh and thus may not be sure I am the same guy. That location detail has professional, business relevance to my profile. Otherwise I wouldn’t include it.

Why so much info on a profile that is supposed to be so brief? Because to be concise, you have to be fairly thoughtful about those few, right words…about sharing the most valuable content. I hope this blog has offered you some helpful guidance and ideas.

source-connect is the standard and i’m a standard bearer (that means i have source-connect in my voiceover studio)

Voiceover Peter K. O'Connell Source-ConnectThere are nice things about being in a club.

I’m not talking about the leather-chair, cigar smoking clubs out there (I’ve been members at those kind of clubs…they are not that big a deal).

I’m mean like clubs where members share a common interest and can talk about things you each know about and, as a member, you can learn from people who share your interests…like audio production and voiceover. Turns out there’s a kind of club for that.

Technology brought a lot of change to the industry, some of it bad (pay to play voiceover web sites) and some of it good.

One of the good things was Source-Connect, which uses codecs and the internet to offer recording studios, media producers, voiceover talents like me and other audio professionals high-quality options to record and monitor recording sessions remotely.

ISDN AUDIOCONNELL.COMSource-Connect is (has been) replacing ISDN, which was the industry standard for remote recording. ISDN always sounds great, no doubt about that. The down side of ISDN is that it was expensive to connect to ISDN studios with over priced codec boxes and copper wiring via the telephone company’s system to make recording sessions happen.

After a while, between criminals in the street trying to steal expensive copper wiring and criminals at the phone company jacking the ISDN rates up (because they didn’t want to support an unprofitable service like ISDN)…studios and talent needed a new remote audio recording tool.

Enter Source Elements and Source-Connect. The faster the internet got, the better signals got – Source-Connect  allows super high quality remote audio recording with extremely low latency (if any at all).

Studios anywhere in the world can connect with me on Source-Connect (username: audioconnell) and the recording can be voiced by me here in Raleigh, NC voiceover studio and recorded on the other end (again, anywhere in the world) if they also have Source-Connect.

Oh, and with Source-Connect, a connection can be bridged to an ISDN recording studio if the studio only has or prefers ISDN. So I am still ISDN compatible, without the expense on my end.

That’s why I am a card carrying member of the Source-Connect club. The service makes it easier for my clients and it also make it easier for me.

Easy is the new black.

If you’d like to record with me using Source-Connect, just let me know. Voice with you soon!