Entries Tagged as 'search engine marketing'

why you might be failing on LinkedIn

I’ve been spying on you.

I know, I know, it’s not polite but I did it for your own good.

See I was going through my LinkedIn database, culling out voice talents for a client email blast I was doing.

I noticed something odd about the LinkedIn listings of voice over talents — many (but not all) seemed to forget that LinkedIn is both a social network AND a search engine tool.

By search engine tool, I mean that your listing and text on LinkedIn are listed and impact your search results on all major search engines like Google, Yahoo and Bing!

So why does your job title on LinkedIn say “owner”?

Or “freelancer”?

Or “president”?

You may be all those things and maybe they are listed on your business cards and letterhead but on the web, those titles don’t help you much.

If you are a ‘voice-over talent’, or ‘voice talent’ or ‘voice actor’, those terms have value on the web because very often (but not always), that’s how prospects search the web for folks like us. It’s a little thing but for organic web search, it can mean a lot.

My simple point is this: with Linked In I think voice-over talents would be wise to be very keyword specific (and thoughtful) as they write their profile. Certainly, personality should come through in your writing — LinkedIn copy shouldn’t be robotic just to please search engines. But I’m just suggesting a little more thought be put into the words you include in your LinkedIn profile.

With LinkedIn being so incredibly business-centric (thus many of your prospects likely search for vendors or information on the site) the right content on your profile can initiate a profitable connection.

There are likely millions of ‘president’ and ‘owner’ job titles on LinkedIn; there are also lots of people who have been in ‘commercials’. But on LinkedIn, they are not as many ‘voice actors’ or ‘commercial voice talents’ and that could make a big difference for you.

So when WAS the last time you reviewed and refreshed your LinkedIn profile? Maybe now?

I hope this helps.

taking drastic action

Some will think this stuff and nonsense but I have been stewing about something for while and it has truly been bugging me.

Facebook Fan Pages.

Specifically, should I have one for my voice over marketing?

I have one for the Voice Over Entrance Exam and I have my own personal Facebook page…but do I need a “Fan” page? Sheesh!

Social Media clearly has a narcissistic component to it. Rarely are you asking people on Twitter or Facebook or LinkedIn or on your blog how they are doing – more likely you are telling people who, what, when, where and how you are doing.

There is no ME in team but there sure is ME in Social Media.

Yet most of us play the game and often times enjoy it especially when there is give and take, usually always pleasant.

But I guess it’s the term Fan Page that has bothered me (I think Facebook is trying to get everyone to call it a Like Page but you’re basically asking for fans or for people to vote that they like you.)

That’s awkward to ask and seems kinda desperate in appearance when the Fan Page is about me (the e-book is a “thing” and it helps people – I have no problem with a Fan Page there).

I have joined a ton of fan pages for other people and never gave it a second thought. No, I didn’t think they were desperate at all because of their Fan Page.

But I look at myself differently. It feels like I am being egotistical if I do this Fan Page thing. The old comic line “But enough about me, what do YOU think of me?” comes to mind. Again…awkward is the word that keeps coming to mind for me.

From a business stand point, it could help me communicate with people on Facebook who are interested in my voice over business (the same reason I participate on LinkedIn and Twitter). That’s the big “Pro” in the “Pro/Con” debate that’s been raging in my cranium literally for months.

Well, ultimately that was the deciding factor for me and shamefully, I am announcing I have a Facebook Fan Page now (talk about burying the lead). Peter K. O’Connell – Male Voice Over Talent is what its called (for the SEO lovers out there). In this context, it sounds as ridiculous as “Peter K. O’Connell – Male Model” but, in for a penny, in for a pound.

We’ll have to see how long I can stomach this. I make no promises.

Thanks for listening.

social media vo

Social Media VO is the web child of its parents, voice talents Terry Daniel and Dave Courvoisier and their unholy union on the stage of VOICE 2010.

This was a presentation created from scratch, not part of some sales seminar they’ve given over and over. I know because at various parts of the past four months, I’d spoken with both of them and watched their creative process evolve on-line. There was a lot of work put into it and it showed. It was helpful, thoughtful and insightful.

Whether you are a voice talent who needs to enter the social media playing field and feels clueless, a voice talent whose been around social media but could use some pointers or someone not at all in voice over who falls under part of either criteria, this web site would be worth you time and attention.

a little web clean-up


I am well aware that this may be of interest to no one but me or it may encourage you to take a well-times critical eye to your own web site; it was time to clean up audioconnell.com

Let it be said up front that the clean up was on account of (bad english alert) stuff that I put on the site in the first place. Was I wrong then? Probably not…the web is an evolving place and our job as business owners is to stay on top of the changes for our site. What made sense then may not make sense now. Plus, refreshing a brand or at least tweaking it on occasion (note that) is not a bad thing.

My point is with the growth of the International Voice Talents, Voice Over Workshop and even the female voices, the site can revert back to its original platform – promoting my voice over business. The plan I developed when I started those businesses was to build on my web equity and that would mean sacrificing a little of my own voice over business to do that. Well, I got ‘er done enough for those two as they are up and running on their own; it was time to update the web site and I did…and will….forever.

I realize that my graphic abilities are not the best so the representation above may not look as beautiful as the site does on your browser but this is for demonstration purposes only. So here’s a rundown of the cleaning and polishing (maybe they will offer you some helpful ideas as well):

A. This is the first part of the changes involving the navigation of the site. It used to say male voice demos – which were all mine. Now it has my name on there which is clearer for the visitors (over 1,400 of you unique folks last month and I thank you). The other part was clarifying how to book/hire me…sort of asking for the order, if you will. This involved looking at some of the content on the site already and reordering it within the navigation.

B. This part involved cutting out some navigation stuff that was old or unnecessary. Just as a couple of quick examples: I dropped the client login button (I email an FTP address to clients which is easier and simpler) and dropped the voice over workshop link (people use www.voworkshop.com now). Much cleaner.

C. This is a bit of the pizazz and razzle dazzle . First, this spot used to have a variety of old mic pictures which were nice but used up important web real estate…bye bye mics. Hello audio’connell’s secondary logo (the “ao” logo as opposed to the full “audio’connell word mark logo with the microphone which is on the left of the site). Most social media pals are very familiar with this icon as is anyone who remembers the story of my favicon. BUT also I added some client logos up there on a rotating basis just to gently let people know some of the folks I’ve worked with. The cool fade process is done by adding pixie dust (and that stuff’s expensive!)

D. A break with lower case tradition, in just this one instance. We’ll see how that goes.

E. Pulled out about three demos here having everything to do with money. Thank you God it’s been an OK year for business and I’ve been making money in my core areas of commercial and narration. But message on hold sounds the same everywhere and podcasting is not an area where many folks focus on quality or expenditure…of any kind. So buh bye.

F. As mentioned earlier, a little branding paint has been applied to the site and this text area was a key place to convey this message. Plus it’s not a bad thing to freshen up the text for the bots occasionally.

G. A key part of my marketing effort is to get out a press release every month and yet I fall behind. Not because I don’t have stuff to write about but rather I don’t make the time to get the writing done. So there are two fresh press releases on the home page.

Just so we’re clear, this post isn’t meant as an ode to me but rather as a pot stirrer for you and your web site. Certainly if things are going exceedingly well, I am not encouraging you to screw with your formula. But a reflective and maybe even critical eye could help you see things on your site that need a little improvement. And there was no heavy lifting involved in this process.

Your thoughts?

voice 123 is now 3, 2, 1, gone!


My business resolution in 2009 was/is actually only one word: execute.

Too often in a business day, I’ll get started in six different directions and lucky if I find the finish line on two of those starts. Same thing the next day to the point where (if you follow the math) lots of stuff didn’t get done.

Well on day to day business, that’s going to happen sometimes but this year (he said with vigor and emphasis!) not on projects or important tasks – not related to clients (their stuff always gets done…money first!)

But like every business person, I’m always studying my business’ trends, activity in the industry etc.

While doing that, a thought occurred to me…should I keep my listings on the pay to play (P2P) voice over web sites?

I do not have a paid listing on the pay to play web sites like Voice 123 because I think these sites qualitatively, quantitatively and financially devalue the voiceover profession. I could rant forever on that but will spare you unless you ask in the comments.

I did keep a free page for SEO/SEM considerations. But the thought had occurred to me on more than one occasion: am I hurting my brand through even a free association with such sites?

Further, by being listed even in a free listing, am I offering an implied endorsement of these types of sites?

Today I got my answer.

On the VO-BB, there was yet another debate about the P2P sites. In the thread I brought up my conundrum. A voice talent friend of mine offered this observation:

“The way I see it, if people in the biz that I look up to are on them (and there are a few folks that are… and do gigs from them) then it’s good enough for me.”

I highly doubt that this person was referring to me in the quote but after reading it I did not doubt that one could see my participation on a P2P site as an endorsement. It was time to execute (I love when the signs are crystal clear).

Voice 123 was very helpful in their (possibly third-world based) on-line chat room with the deletion of my account. In fact, in my history of dealings with the company, this may have been their most impressive display of customer service. For that only, I thank them.

#1 on google, for a moment anyway


Today started of kind of depressing. Cold and rain have come to stay and we even had a dusting of snow that ultimately melted…all combining into my least favorite weather.

Add to that the sync between my phone and my computer is on the fritz, so I wasn’t expecting to much from this particular Wednesday.

But I am about to prove that what you think you know about a day ain’t necessarily the whole story.

Late today I was on Google and I checked the listings for voice over talent, a primary listing in my field. And I did a double take.

Right there, under the paid ad as the first organic listing was audio’connell Voice Over Talent’s web listing.

Number 1. Click the picture to see the page.

It’s a nice feeling. And I enjoyed it for the moment. Heck, I am enjoying it now. I hope I don’t sound like I’m bragging. I know better.

Search engine listings, even on the mother ship, can be fickle things and positions change constantly. Yet it was nice to see a ray of sunshine on my screen today as the weather turned gray.

Thanks to all of you who visit. Thanks even more so to those of you who visit and hire. Everyone on the site appreciates you attention and your business.