When people hear I’ve done commercial voice over work for national brands like Duracell, Lowe’s Home Improvement, L.L.Bean, and Crest Toothpaste (among others), they often assume that’s all I do. And hey, I get it—big brands, big reach.

But here’s the thing: I genuinely love lending my voice to local commercials and regional commercials just as much. There’s something deeply rewarding about working with a local business and helping them sound like a national brand—without the national brand budget (but make no mistake, keep the national brand paychecks coming, national brands!) 🙂

A great local commercial example?

A recent TV commercial voice over project I voiced for Next Plumbing, a homegrown company in Lafayette, Louisiana. (You can watch the ad below—it turned out beautifully.)

The production team delivered top-tier visuals, so they wanted a voice over artist who could match that level of quality: warm, confident, and relatable without sounding too “salesy.” As a full-time professional voice actor, I brought the same polish and tone that I use for national campaigns, but with a local sensibility that helped the TV spot really shine.

Whether it’s a regional spot for Ford, Maaco, or even the Cleveland Browns, I approach every job—big or small—with the same attention to the voiceover performance detail. I treat every English language spot or narration the same.

As an experienced voice over talent, I know how to bring a message to life in a way that resonates with audiences. From radio voice over to marketing narrations and explainer videos, from YouTube ads to online promos, I offer dependable, high-quality voice over services that help brands connect with their audience. Business size doesn’t matter.

So if you’re in voice casting mode for your next local, regional, or national campaign, I’d love to help. Your project deserves a great voice—and I’d be honored if it were mine.

Tags: announcers, casting, commercials, narrations, radio, voice actors, voice talent, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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I HOLD THESE TRUTHS TO BE SELF-EVIDENT….in my voiceover career 😉  – I’ve learned from many great voice acting teachers but I also feel some of my best professional learnings have come from my fellow voice actors during workshops and discussions.

One of the best examples of that for me was the FaffCon unconference events. They were awesome but FaffCon – with its wonderful uniqueness – is not coming back.

However, the unconference format (which FaffCon founder and fellow voice actor Amy Snively adopted) is about to make a major comeback in the voiceover industry and I am here for it.

World Voices (WOVO) board member George Washington, III met with Amy some months ago and Amy agreed to train George in the unconference format. While Amy will not be part of the event, WOVOCON (WOVO’s annual member conference) will adopt the unconference format in 2024.

This is not Faffcon redux – this will be its own event within the walls of a very popular and well proven voiceover conference format.

FaffCon 8 Emcee and Voice Talent Peter K. O’Connell

MY big news is that, similar to the role I had at FaffCon, World Voices President Dan Lenard has asked that I join George Washington as co-host the WOVOCON Unconference in Chicago on October 18-20, 2024.

A very nice honor indeed and I appreciate it.

Why does the unconference meeting model make me so excited for the 8^th WOVOCON in Chicago?

I am happy because the WOVOCON Unconference format is 180^° different from all the other voiceover conferences out there, both in presentation and spirit.

Does that mean the other conferences are bad? Nope, they are, generally, just not for me for — so many reasons, on so many levels.

The WOVOCON Unconference has nothing BUT fresh perspectives, discussions and topics. You pay one fee and that covers all your learning from association members. Simple, clean, effective.

I think this new opportunity wrapped up within the WOVOCON Unconference is a great gift to all the members of World Voices. I hope you’ll join us.

Tags: voice actors, voice over training, voice talent, voiceover, voiceover advice, WOVOCON by peter k. o'connell, your friendly, neighborhood voice-over talent
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In almost all of broadcasting, be it radio, TV or cable, making it to the 100th show is a milestone.

The same is true for podcasting and it’s especially true for voiceover podcasting (says the blogger/podcaster who couldn’t get past 3-4 episodes back in the waaaay early days of the medium).

Seriously, I’ve heard and long forgotten a large number of VO podcasts from producers who seemingly lost interest in the medium.

So when I saw a post from my voiceover pal (and fellow Faffer) Natasha Marchewka about the upcoming 100th episode of her SPEECHLESS voiceover podcast with Kim Wilson (on April 18th), I know it promises to be a big deal.

Over 2 (maybe now 3) seasons/years, Kim and Natasha’s SPEECHLESS podcast has been a behind-the-scenes take on real life in the voice over biz! The good, the bad and the ugly.

It takes true production commitment and focus to keep a podcast (or any media program) on-air for ANY length of time. Guest aren’t always great, ideas aren’t always flowing….but if you have the determination, producers like Kim and Natasha fly over the problems and focus on the good stuff.

If you get to 100 episodes, that means the audience likes all the good stuff and wants you to keep going.

And that there (as we say in the south) is the greatest cause for celebration there is!

Tags: commentary, podcast, podcasting, voice actors, voice talent, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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My friend and fellow voice actor Mara Junot will be the announcer for the live broadcast on the Screen Actors Guild Award on Saturday, February 24 at 8pm ET on Netflix.

That statement may surprise you (not that I have a friend but that…well, OK maybe you are surprised I have a friend that’s a real person but…oh shut up).

Anyway, Mara is an extremely talented and versatile voice talent, that’s the whole point.

I have known Mara for many years and while I would not be so arrogant to say we are close friends (we live very far away from each other, also she is young and I am as old as death), if I were to see her next week, we would start talking like it had not been over 4 years since I last saw her.

She’s just that friendly, kind and open. She’s just Mara…I think she’s like that with everybody.

It’s a gift.

While I am (of course) extremely bitter that I did not get the live announcer gig for yet another major award show (my perfect record of “not invited to audition” remains safe) 😉 if anybody else should get the live announcer gig, it should be Mara.

I know my fellow friends in the VO industry who know Mara share my inordinate joy for her on securing this great gig. 🙂

When you see the show and hear her work, you’ll understand. She deserves all good things.

Tags: announcers, live announcing, voice actors, voice casting, voice talent, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
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The noise that surrounds the voiceover industry…from drama with pay to plays, to an endless list of conferences to social media groups to various associations and awards programs is a bit overwhelming. It feel sometimes like the “business of voiceover” has evolved into the “business of the business of being in voiceover”.

Rightly or wrongly, I try and stay away from the noise because for me, it doesn’t add much to my business…but that’s me, your mileage may vary.

What I came across recently was something that actually brought a smile to my face as it seems to be focused on actually helping new voice talents (as opposed to just trying to sell them something).

SOVAS, the group that has produced the That’s Voiceover!™ Career Expo and Voice Arts Awards since about 2013 have joined with a fairly new VO association group called NAVA (National Association of Voice Actors) to create a new voiceover scholarship.

Despite its lengthy title, The NAVA Brad Venable Scholarship in Partnership with SOVAS promises its award will ensure that the recipient receives credible, effective, and relevant training that will further their opportunities for success as voice actors.

Of course, what caught my attention was the fact that it is named after everyone’s friend, voice actor Brad Venable, whose untimely death a few years ago stole this wonderful person from his family, friends and the voiceover industry.

What caught my attention was Brad’s name AND the word scholarship…it took me back to Faffcon when I got to call Brad about winning a scholarship to FaffCon…he won the Fauxditions (unofficial casting call) for The Price Is Right and got to go to FaffCon 2 as the prize! He was also part of MVO and did the Movember fundraiser with us too. Then, early VO Atlantas…the list goes one.

Many more memories brought back happy times while thinking about Brad.

I think Brad would be tickled about this scholarship. He loved helping others, as he had been helped.

So if you’re new to VO and you may need a leg up, check out THIS LINK, get all the details and register if it suits you.

Brad would welcome you with open arms.

Tags: auditioning, commentary, faffcon, fauxdition, VO Atlanta, voice actors, voice over training, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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When I was working at WVUD-FM in Dayton in the mid-80’s, one of the young account executives came into my production studio to tell me he was going to take a radio sales job at WLZR-FM (which I thought at the time was somewhere near Indianapolis although those calls belong to a station in Milwaukee now).

Geography and my memory notwithstanding, the station’s nickname was Lazer. And the AE gave me a reel-to-reel tape of their station’s imaging, voiced by a guy named Mark Driscoll.  The radio industry nicknamed him “Mr. Voice”.

The industry folks at the time were clearly well aware of someone I was not…but someone I knew I would immediately never forget after hearing his radio imaging for that station.

I remember the mixture of voice and sound that came from my production studio speakers right now just as if it was then. It helped usher in a new sound at the time for contemporary hit radio (CHR). I wish I still had that Lazer demo. The excitement and energy of that station came flying through those speakers.

Mark Driscoll’s radio imaging work was among the first of its kind. And the copy writing!! Others were similar but they were not him.

The only thing I knew Mark Driscoll for was his voice work. Never knew or met the man. I was Facebook friends with him…heard some unique stories about him…but that voice…his production…you KNEW Mark’s work from the opening syllable and effects.

He was so talented.

Word came down from social media that Mark died this week at 72 years old. I hope he lived a happy life.

He left an indelible radio production mark on me. Wow.

Here’s some Mark Driscoll imaging work I found on the web and this probably isn’t even his very best stuff….but it’s still fantastic.

Tags: radio, radio imaging, requiescat in pace, university of dayton, voice actors, voice talent, voiceover, WVUD by peter k. o'connell, your friendly, neighborhood voice-over talent
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